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Video Games in South Africa

Publisher Euromonitor International
Published Jul 07, 2025
Length 23 Pages
SKU # EP20199857

Description

In 2024, video games in South Africa experienced value growth, propelled by video games software, although video games hardware also increased. Growth was driven by mobile games, due to cost-effectiveness and improved connectivity, and by online games and subscriptions, along with the introduction of new cloud gaming services. Retail e-commerce remained the leading sales channel, and saw strong growth, influenced by the market entry of Amazon, which intensified the competition.

Euromonitor International's Video Games in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Video Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Video Games in South Africa
Euromonitor International
July 2025
List Of Contents And Tables
VIDEO GAMES IN SOUTH AFRICA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Video games software drives growth; Amazon’s entry increases the competition
CHART 1 Key Trends 2024
INDUSTRY PERFORMANCE
Mobile games and online games and subscriptions drive growth in video games software
MTN's Cloudplay launch intensifies the competition in cloud gaming
CHART 2 Analyst Insight
Subscription services expand access to gaming amidst high demand
CHART 3 Nvidia GeForce Now, Introduced by Rain, Constantly Sells-Out Owing to High Demand
Talent10 Holdings invests in mobile games due to rising demand
CHART 4 Talent10 Develops PC & Mobile Game Inspired by Its Film, Boys Kills World
WHAT’S NEXT?
Video games software set to see strong growth, and remain the largest category in 2029
Mobile games expected to thrive due to affordability and games to address a broader demographic
Cloud gaming, subscriptions, and AI personalisation set to drive growth for video games software
Growth of e-sports set to continue, with the support of key organisations
South African games studios set to gain greater international recognition
COMPETITIVE LANDSCAPE
Microsoft leads a concentrated competitive environment
Tencent rises up the ranking due to growth for mobile games
PlayStation Pro has a positive reception, while Nexus Hub lists Nintendo Switch 2 for pre-order
CHANNELS
Retail e-commerce outpaces offline retail in video games
Amazon's launch intensifies the competition in retail e-commerce
Offline retail remains important, particularly for hardware purchases
COUNTRY REPORTS DISCLAIMER
CHART 5 Key Trends 2024
CHART 6 MTN Cloud Play Allows Streaming Consol Quality Games on Mobiles
CHART 7 Lego Partners with Red Bull F1 Racing Team to Collaborate on LEGO Technic Model
CHART 8 Analyst Insight
CHART 9 Real GDP Growth and Inflation 2019-2029
CHART 10 PEST Analysis in South Africa 2024
CHART 11 Key Insights on Consumers in South Africa 2024
CHART 12 Consumer Landscape in South Africa 2024
TOYS AND GAMES IN SOUTH AFRICA
EXECUTIVE SUMMARY
Video games drives dynamic growth as mobile and cloud gaming gain popularity
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Video games drives growth, although traditional toys and games also performs well
MTN Cloudplay launch expands cloud gaming accessibility on mobile devices
Talent10 Holdings invests due to growth in mobile games
Mattel and Lego leverage Formula 1 licensing to target adult fans
WHAT’S NEXT?
Video games will remain the leading category in toys and games
Growth for mobile games, cloud gaming, and subscription services
Popularity of e-sports set to continue to rise
New launches set to drive growth across categories
Licensing and films will contribute to growth in toys and games, and drive the kidult trend
Gradual shift towards more sustainable traditional toys and games
COMPETITIVE LANDSCAPE
Companies in video games lead a consolidated competitive landscape
The tough economic climate drives growth for mobile games and private label
Lego, Sony, and Nintendo announce new products and partnerships
CHANNELS
Growth for retail e-commerce prompts offline retailers to adopt omnichannel strategies
Toys”R”Us and Zuru enhance the shopping experience
Amazon's arrival intensifies the competition in retail e-commerce
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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