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Video Games in Singapore

Publisher Euromonitor International
Published Jul 07, 2025
Length 22 Pages
SKU # EP20199858

Description

Video games in Singapore recorded a value decline in 2024, driven by lower hardware sales and consumer anticipation for new models. Gamers are increasingly looking for new and innovative ways to play, such as enhanced gaming experiences. Cloud gaming and AI integration are two emerging trends that are helping to improve user engagement. The competitive landscape remained fairly fragmented, but retail e-commerce continued to dominate distribution.

Euromonitor International's Video Games in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Video Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Video Games in Singapore
Euromonitor International
July 2025
List Of Contents And Tables
VIDEO GAMES IN SINGAPORE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Players increasingly search for enhanced experiences amid rise of cloud gaming
CHART 1 Key Trends 2024
INDUSTRY PERFORMANCE
Video games declines amid anticipation for new hardware launches
M1 leverages infrastructure for cloud gaming adoption with attractive GamePRO plan
CHART 2 Zolaz - Popular Cloud Gaming Service Provider in Singapore
Sony and Nintendo invest in consoles amid inflation
CHART 3 Nintendo Switch 2
WHAT’S NEXT?
Video games software to lead category growth over the forecast period
New consoles and software to drive spending in local market
AI-driven game development improves user engagement with realistic characters
COMPETITIVE LANDSCAPE
Activision Blizzard acquisition drives Microsoft share gain, while Nintendo loses ground
CHART 4 Analyst Insight
Independent game studios drive dominance of “others”
CHANNELS
Retail e-commerce dominates video game distribution with significant expansion
Local gaming convention and competitions aim to increase interest in video games
COUNTRY REPORTS DISCLAIMER
CHART 5 Key Trends 2024
CHART 6 Analyst Insight
CHART 7 BANDAI NAMCO Supports Community of Collectors
CHART 8 PlayStation 5 Pro
CHART 9 Pop Mart Robo Shop Vending Machines
CHART 10 Real GDP Growth and Inflation 2019-2029
CHART 11 PEST Analysis in Singapore 2024
CHART 12 Key Insights on Consumers in Singapore 2024
CHART 13 Consumer Landscape in Singapore 2024
TOYS AND GAMES IN SINGAPORE
EXECUTIVE SUMMARY
Traditional toys and games keeps overall growth positive amid video games decline
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Traditional toys and games gains ground, while video games declines in Singapore
Blind box trend driven by social media and collector psychology
BANDAI leverages kidult trend with community events and model creation
PlayStation5 Pro and Nintendo Switch 2 attempt to attract consumers through enhanced gaming
WHAT’S NEXT?
Video games to resume growth and lead overall toys and games
Sustainability and AI-enhanced games to shape demand for toys and games
Digitalisation to influence distribution strategies
Companies must develop toys with values important to Generation Alpha
COMPETITIVE LANDSCAPE
Lego and Pop Mart brands gain ground in fragmented competitive landscape
Pop Mart uses series diversity and “FOMO” to drive purchases
CHANNELS
Offline stores remain key for traditional toys and games, while online dominates video games
Pop Mart Robo Shop vending expands access to products to support growth
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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