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Video Games in the Philippines

Publisher Euromonitor International
Published Jul 02, 2025
Length 23 Pages
SKU # EP20174922

Description

Video games in the Philippines saw strong value growth in 2024, with video games software fuelling sales through the development of local content and the rise of subscription services. Strategic partnerships and government support also played a role in expansion. The retail landscape has been transformed by e-commerce and the emergence of cloud gaming, while the competitive environment remains highly fragmented due to the wide range of video games software available.

Euromonitor International's Video Games in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Video Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Video Games in the Philippines
Euromonitor International
July 2025
List Of Contents And Tables
VIDEO GAMES IN THE PHILIPPINES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growth in video games is driven by developments in software
CHART 1 Key Trends 2024
INDUSTRY PERFORMANCE
Video games software drives growth through subscriptions and localised content
CHART 2 Analyst Insight
Mobile games remains the driving force for sales in video games
Partnerships drive games development, boosting exports and B2B meetings
CHART 3 GameDev Philippines Summit 2024 Fosters Collaboration
WHAT’S NEXT?
Video games software set to lead sales and growth as incomes rise
Subscriptions, cloud gaming, and AI set to reshape video games
Transition to digital sales due to competitive prices and wide product range
New launches set to impact video games hardware
Opportunities may arise from government initiatives
COMPETITIVE LANDSCAPE
Fragmentation is high and increasing in video games
Roblox sees another year of share growth as it appeals to younger consumers
Nintendo Switch 2 and Pokémon Legends: Z-A due for release
CHART 4 The Nintendo Switch 2 is Due for Release in 2025
CHANNELS
Shift to retail e-commerce continues in 2024, and this trend is expected to be maintained
Offline sales of pre-paid cards maintain a high share of sales through other non-grocery retailers
Globe bundles gaming perks, enabling access to cloud gaming for households
CHART 5 Razor Gold Gaming Credits Incorporated within its GFiber Post-Paid Plans
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2024
CHART 7 Analyst Insight
CHART 8 Pop Mart Hirono x Le Petit Prince Collaboration
CHART 9 Mattel is Committed to Sustainability
CHART 10 Lego and Pokémon Collaborate to Engage Fans
CHART 11 Real GDP Growth and Inflation 2019-2029
CHART 12 PEST Analysis in the Philippines 2024
CHART 13 Key Insights on Consumers in the Philippines 2024
CHART 14 Consumer Landscape in the Philippines 2024
TOYS AND GAMES IN THE PHILIPPINES
EXECUTIVE SUMMARY
Growth rates increase as disposable incomes rise
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Video games drives growth in 2024, thanks to the continued rise in popularity of mobile games
Growth also seen for traditional toys and games along with the rise of collectibles
Core brands move towards sustainability, with Barbie using ocean plastic and Lego sugarcane
WHAT’S NEXT?
Rising incomes to fuel growth in toys and games
Cloud gaming and subscriptions set to drive growth in video games
Collectibles anticipated to maintain a rising trend in traditional toys and games
Kidult trend set to fuel demand for toys and games, and companies will adapt
Strategic partnerships set to remain important
COMPETITIVE LANDSCAPE
Fragmented landscape sees Mattel maintain its lead with Barbie
Roblox sees another year of share growth as it appeals to younger consumers
Aphmau MeeMeows plushes gain popularity with fans and collectors
Lego set to expand franchises with Pokémon, and potential for others to follow
CHANNELS
Retail e-commerce dominates due to its strength in video games software
Lazada and Shopee set to drive sales of toys and games via retail e-commerce
Offline stores continue to account for a notable share of sales
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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