Video games in the Philippines saw strong value growth in 2024, with video games software fuelling sales through the development of local content and the rise of subscription services. Strategic partnerships and government support also played a role in expansion. The retail landscape has been transformed by e-commerce and the emergence of cloud gaming, while the competitive environment remains highly fragmented due to the wide range of video games software available.
Euromonitor International's Video Games in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Video Games Hardware, Video Games Software.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Video Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Video Games in the Philippines
- Euromonitor International
- July 2025
- List Of Contents And Tables
- VIDEO GAMES IN THE PHILIPPINES
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Growth in video games is driven by developments in software
- CHART 1 Key Trends 2024
- INDUSTRY PERFORMANCE
- Video games software drives growth through subscriptions and localised content
- CHART 2 Analyst Insight
- Mobile games remains the driving force for sales in video games
- Partnerships drive games development, boosting exports and B2B meetings
- CHART 3 GameDev Philippines Summit 2024 Fosters Collaboration
- WHAT’S NEXT?
- Video games software set to lead sales and growth as incomes rise
- Subscriptions, cloud gaming, and AI set to reshape video games
- Transition to digital sales due to competitive prices and wide product range
- New launches set to impact video games hardware
- Opportunities may arise from government initiatives
- COMPETITIVE LANDSCAPE
- Fragmentation is high and increasing in video games
- Roblox sees another year of share growth as it appeals to younger consumers
- Nintendo Switch 2 and Pokémon Legends: Z-A due for release
- CHART 4 The Nintendo Switch 2 is Due for Release in 2025
- CHANNELS
- Shift to retail e-commerce continues in 2024, and this trend is expected to be maintained
- Offline sales of pre-paid cards maintain a high share of sales through other non-grocery retailers
- Globe bundles gaming perks, enabling access to cloud gaming for households
- CHART 5 Razor Gold Gaming Credits Incorporated within its GFiber Post-Paid Plans
- COUNTRY REPORTS DISCLAIMER
- CHART 6 Key Trends 2024
- CHART 7 Analyst Insight
- CHART 8 Pop Mart Hirono x Le Petit Prince Collaboration
- CHART 9 Mattel is Committed to Sustainability
- CHART 10 Lego and Pokémon Collaborate to Engage Fans
- CHART 11 Real GDP Growth and Inflation 2019-2029
- CHART 12 PEST Analysis in the Philippines 2024
- CHART 13 Key Insights on Consumers in the Philippines 2024
- CHART 14 Consumer Landscape in the Philippines 2024
- TOYS AND GAMES IN THE PHILIPPINES
- EXECUTIVE SUMMARY
- Growth rates increase as disposable incomes rise
- KEY DATA FINDINGS
- INDUSTRY PERFORMANCE
- Video games drives growth in 2024, thanks to the continued rise in popularity of mobile games
- Growth also seen for traditional toys and games along with the rise of collectibles
- Core brands move towards sustainability, with Barbie using ocean plastic and Lego sugarcane
- WHAT’S NEXT?
- Rising incomes to fuel growth in toys and games
- Cloud gaming and subscriptions set to drive growth in video games
- Collectibles anticipated to maintain a rising trend in traditional toys and games
- Kidult trend set to fuel demand for toys and games, and companies will adapt
- Strategic partnerships set to remain important
- COMPETITIVE LANDSCAPE
- Fragmented landscape sees Mattel maintain its lead with Barbie
- Roblox sees another year of share growth as it appeals to younger consumers
- Aphmau MeeMeows plushes gain popularity with fans and collectors
- Lego set to expand franchises with Pokémon, and potential for others to follow
- CHANNELS
- Retail e-commerce dominates due to its strength in video games software
- Lazada and Shopee set to drive sales of toys and games via retail e-commerce
- Offline stores continue to account for a notable share of sales
- ECONOMIC CONTEXT
- CONSUMER CONTEXT
- COUNTRY REPORTS DISCLAIMER
- SOURCES
- Summary 1 Research Sources
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