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Video Games in Mexico

Publisher Euromonitor International
Published Jul 04, 2025
Length 22 Pages
SKU # EP20174894

Description

In Mexico, video games saw significant value growth in 2024. Video games software was the most dynamic, due to strategic price promotions, but video games hardware also increased, driven by static consoles. The kidult phenomenon and the shift to subscription-based models significantly impacted sales, while cloud gaming has been transforming consumer habits. Major companies maintained their leadership through in-game purchases and subscription services, while retail e-commerce led distribution.

Euromonitor International's Video Games in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Video Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Video Games in Mexico
Euromonitor International
July 2025
List Of Contents And Tables
VIDEO GAMES IN MEXICO
KEY DATA FINDINGS
2024 DEVELOPMENTS
Video games software drives growth, with subscriptions an important trend
CHART 1 Key Trends 2024
INDUSTRY PERFORMANCE
Video games software leads growth amidst platform evolution and promotions
CHART 2 Analyst Insight
Xbox Cloud Gaming and Amazon collaboration expands the reach of cloud gaming
CHART 3 Xbox Cloud Gaming Reaches Amazon Fire TV
Final Fantasy leverages nostalgia to engage kidult gamers, while also engaging a younger audience
CHART 4 Final Fantasy and the Power of Nostalgia in Modern Gaming
Shift towards subscription models for video games
WHAT’S NEXT?
Video games software set to drive growth over the forecast period
Infrastructure improvements and high smartphone penetration will drive growth for mobile games
Cloud gaming and subscriptions will capture consumers’ interest, but computer games will also remain popular
Gaming headsets expected to be the most dynamic in video games hardware
CHART 5 Nintendo Levels Up: Subscription Pricing Tied to Console
COMPETITIVE LANDSCAPE
Major games studios maintain leadership through user retention strategies and price rises
Epic Games experiences growth through expanded content offerings
Google funds indie studios to foster growth
Square Enix targets kidults with nostalgia
CHANNELS
Retail e-commerce extends its leading share as cloud gaming rises
Offline sales remain relevant for games for older consoles, and video games hardware
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2024
CHART 7 Analyst Insight
CHART 8 Epic Games Partnered with Telefónica
CHART 9 Real GDP Growth and Inflation 2019-2029
CHART 10 PEST Analysis in Mexico 2024
CHART 11 Key Insights on Consumers in Mexico 2024
CHART 12 Consumer Landscape in Mexico 2024
TOYS AND GAMES IN MEXICO
EXECUTIVE SUMMARY
Dynamism driven by the kidult trend, subscriptions, and cloud gaming
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Video games drives growth and remains the largest category
Kidults is an increasingly important consumer group
Nintendo adjusts its pricing strategy to boost Switch Online subscriptions in 2024
WHAT’S NEXT?
Video games set to lead value growth, although traditional toys and games will also perform well
Cloud gaming and subscription models set to reshape toys and games
Gaming headsets expected to gain popularity
Kidults likely to shape growth in traditional toys and games
Retail e-commerce set to maintain its rising trend
COMPETITIVE LANDSCAPE
Mattel and Hasbro face challenges, but Microsoft extends its lead
Fortnite's popularity boosted by character features and server expansion
Mattel to launch Formula One Hot Wheels collection targeted towards kidults
CHANNELS
Retail e-commerce maintains its lead and sees the highest growth
Improvements to company operations boost sales of toys and games via retail e-commerce
Erosion of offline share, but bricks-and-mortar outlets remain important
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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