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Video Games in Malaysia

Publisher Euromonitor International
Published Jul 21, 2025
Length 23 Pages
SKU # EP20240793

Description

Sales of video games in Malaysia experienced further growth in 2024, driven by mobile games and government support for esports. Greater smartphone penetration and affordability contributed to the rise in mobile gaming expenditure, particularly among younger consumers. Localised game development and the emergence of cloud gaming also played a role in shaping the category. E-commerce continued to dominate distribution, driven by the rising preference for digital content.

Euromonitor International's Video Games in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Video Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Video Games in Malaysia
Euromonitor International
July 2025
List Of Contents And Tables
VIDEO GAMES IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Further shift towards digital content and rising interest in esports help drive video games
CHART 1 Key Trends 2024
INDUSTRY PERFORMANCE
Mobile games drives growth within largest category of video games software
CHART 2 Analyst Insight
Local developers cater to demand for culturally relevant games
CHART 3 Kurechi Game Studio Incorporates Malaysia’s Rich Cultural Diversity Into Its Games
Cloud gaming platforms offer flexible subscriptions and expand services
Some adults still invest in static consoles for leisure despite economic pressures
CHART 4 Nintendo Event Encourages Parents And Children To Trail-Play And Compete For Fun
WHAT’S NEXT?
Disposable income growth set to drive future expansion of video games
Cloud gaming and AI to drive growth and shape consumer behaviour
Games with local elements and esports to see rising popularity
COMPETITIVE LANDSCAPE
Sony gains dominance of video games hardware with new PlayStation launch
Kurechii update features local culture; popular games achieve high satisfaction
Nintendo to launch upgraded Switch console to boost demand
CHANNELS
Retail e-commerce remains dominant due to popularity of digital games
Offline stores preferred for video game hardware purchases
Impulse Gaming expands retail presence with new flagship stores
COUNTRY REPORTS DISCLAIMER
CHART 5 Key Trends 2024
CHART 6 Analyst Insight
CHART 7 Local Franchise Wau Animation Teams Up With Sembo Blocks To Target Youngsters
CHART 8 Local Cloud Gaming Platform Nebula Offers 1000+ Games To Stream Instantly
CHART 9 Real GDP Growth and Inflation 2019-2029
CHART 10 PEST Analysis in Malaysia 2024
CHART 11 Key Insights on Consumers in Malaysia 2024
CHART 12 Consumer Landscape in Malaysia 2024
TOYS AND GAMES IN MALAYSIA
EXECUTIVE SUMMARY
Kidults and video games drive sales amid inflation and falling fertility rates
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Strong growth for traditional toys and games, but video games dominates sales
Monsta and Wau Animation drive innovation via cultural appeal and licensing
Affordable cloud gaming passes boost accessibility for local gamers
WHAT’S NEXT?
Rising incomes to drive expansion of toys and games over the forecast period
Greater interest in STEM-based toys to foster learning through play
Millennials to help drive sales as local birth rates fall
COMPETITIVE LANDSCAPE
Competitive landscape led by video games companies
Boboiboy Galaxy and Ejen Ali benefit from licensed merchandise partnerships
Mattel adjusts production amid tariffs and capacity expansion
CHANNELS
Physical stores regain share as consumers enjoy in-person toy shopping
Impulse Gaming expands with new flagship store in Johore
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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