Sales of video games in Malaysia experienced further growth in 2024, driven by mobile games and government support for esports. Greater smartphone penetration and affordability contributed to the rise in mobile gaming expenditure, particularly among younger consumers. Localised game development and the emergence of cloud gaming also played a role in shaping the category. E-commerce continued to dominate distribution, driven by the rising preference for digital content.
Euromonitor International's Video Games in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Video Games Hardware, Video Games Software.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Video Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Video Games in Malaysia
- Euromonitor International
- July 2025
- List Of Contents And Tables
- VIDEO GAMES IN MALAYSIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Further shift towards digital content and rising interest in esports help drive video games
- CHART 1 Key Trends 2024
- INDUSTRY PERFORMANCE
- Mobile games drives growth within largest category of video games software
- CHART 2 Analyst Insight
- Local developers cater to demand for culturally relevant games
- CHART 3 Kurechi Game Studio Incorporates Malaysia’s Rich Cultural Diversity Into Its Games
- Cloud gaming platforms offer flexible subscriptions and expand services
- Some adults still invest in static consoles for leisure despite economic pressures
- CHART 4 Nintendo Event Encourages Parents And Children To Trail-Play And Compete For Fun
- WHAT’S NEXT?
- Disposable income growth set to drive future expansion of video games
- Cloud gaming and AI to drive growth and shape consumer behaviour
- Games with local elements and esports to see rising popularity
- COMPETITIVE LANDSCAPE
- Sony gains dominance of video games hardware with new PlayStation launch
- Kurechii update features local culture; popular games achieve high satisfaction
- Nintendo to launch upgraded Switch console to boost demand
- CHANNELS
- Retail e-commerce remains dominant due to popularity of digital games
- Offline stores preferred for video game hardware purchases
- Impulse Gaming expands retail presence with new flagship stores
- COUNTRY REPORTS DISCLAIMER
- CHART 5 Key Trends 2024
- CHART 6 Analyst Insight
- CHART 7 Local Franchise Wau Animation Teams Up With Sembo Blocks To Target Youngsters
- CHART 8 Local Cloud Gaming Platform Nebula Offers 1000+ Games To Stream Instantly
- CHART 9 Real GDP Growth and Inflation 2019-2029
- CHART 10 PEST Analysis in Malaysia 2024
- CHART 11 Key Insights on Consumers in Malaysia 2024
- CHART 12 Consumer Landscape in Malaysia 2024
- TOYS AND GAMES IN MALAYSIA
- EXECUTIVE SUMMARY
- Kidults and video games drive sales amid inflation and falling fertility rates
- KEY DATA FINDINGS
- INDUSTRY PERFORMANCE
- Strong growth for traditional toys and games, but video games dominates sales
- Monsta and Wau Animation drive innovation via cultural appeal and licensing
- Affordable cloud gaming passes boost accessibility for local gamers
- WHAT’S NEXT?
- Rising incomes to drive expansion of toys and games over the forecast period
- Greater interest in STEM-based toys to foster learning through play
- Millennials to help drive sales as local birth rates fall
- COMPETITIVE LANDSCAPE
- Competitive landscape led by video games companies
- Boboiboy Galaxy and Ejen Ali benefit from licensed merchandise partnerships
- Mattel adjusts production amid tariffs and capacity expansion
- CHANNELS
- Physical stores regain share as consumers enjoy in-person toy shopping
- Impulse Gaming expands with new flagship store in Johore
- ECONOMIC CONTEXT
- CONSUMER CONTEXT
- COUNTRY REPORTS DISCLAIMER
- SOURCES
- Summary 1 Research Sources
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