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Video Games in Italy

Publisher Euromonitor International
Published Jun 05, 2025
Length 23 Pages
SKU # EP20081070

Description

In 2024, video games in Italy experienced solid value growth, with the appeal of gaming as a positive pastime and its connection to mental wellbeing playing a significant role. The expansion of gaming software outpaced that of hardware, with mobile and online platforms seeing increased activity. Notable trends included the merging of video games and traditional toys, a focus on well-known franchises, and the rise of e-commerce. Consoles remained divided, with manufacturers investigating digital...

Euromonitor International's Video Games in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Video Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Video Games in Italy
Euromonitor International
June 2025
List Of Contents And Tables
VIDEO GAMES IN ITALY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growth in video games driven by mental wellbeing, online play, and multiplayer engagement
CHART 1 Key Trends 2024
INDUSTRY PERFORMANCE
Growth of video games software soars due to mental health benefits
CHART 2 Analyst Insight
Ubisoft and Mattel expand Uno franchise through video game partnerships
CHART 3 UNO Grows Digitally Through Ubisoft and Mattel Partnership in 2024
Established franchises drive video game sales amid rising development costs
WHAT’S NEXT?
Video games software projected to spearhead growth
Established franchises and digital platforms to drive industry growth
CHART 4 Call of Duty Black Ops 6 Drives Strong Sales in 2024
Opportunities and headwinds
COMPETITIVE LANDSCAPE
Nintendo Switch 2 launch to reshape competitive landscape
Steam Deck boosts gaming with recording feature and parental controls
Microsoft adopts multiplatform strategy as gaming moves beyond hardware
Warner Bros. Games expands Harry Potter games and theme park experiences
CHANNELS
E-commerce leadership sustained by entertainment integration and in-store brand reinforcement
Square Enix to launch games across all platforms after sales disappointment
NetEase gains top-seller status with free-to-play game
Consumers switch to online gaming, impacting hardware sales
CHART 5 Launch of New iPhone App Allows Gamers to Play Old Nintendo Titles
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2024
CHART 7 Tamagotchi Revival: Rock Glitter Edition Targets Nostalgic Adult Gamers
CHART 8 Sylvanian Families Boom as Social Media Fuels Collecting Trend in 2024
CHART 9 Analyst Insight
CHART 10 Real GDP Growth and Inflation 2019-2029
CHART 11 PEST Analysis in Italy 2024
CHART 12 Key Insights on Consumers in Italy 2024
CHART 13 Consumer Landscape in Italy 2024
TOYS AND GAMES IN ITALY
EXECUTIVE SUMMARY
Growth fuelled by video games, kidult trend, collectibles, and e-commerce
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Video games records fastest growth
Tamagotchi relaunch targets nostalgic adults amid kidult trend
Collectibles gain popularity, driven by limited editions and social media
Moana film drives merchandise sales with Mattel and JAKKS Pacific
WHAT’S NEXT?
Video games to lead industry growth
Cloud gaming and personalisation to shape future gaming experiences
Toy affordability improves but inflation still hampers sales growth
COMPETITIVE LANDSCAPE
Fila targets adults with Didò variations amid changing market
MGA launches Bratz Mean Girls doll line with Paramount Consumer Products
Peg Perego reduces workforce amid sales decline, acquisition possible
Plaion relaunches vintage console, targeting nostalgia and adult consumers
CHANNELS
E-commerce remains dominant distribution channel, although in-store remains important
Pop Mart opens first store, targeting kidults with licensed figures
TV adverts drive board game popularity, particularly Monopoly, Cluedo and Forza 4
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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