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Video Games in India

Publisher Euromonitor International
Published Jun 30, 2025
Length 24 Pages
SKU # EP20175021

Description

Video games saw robust value expansion in India in 2024, primarily propelled by mobile games, and online games and subscriptions. The surge in mobile games has been supported by the widespread adoption of smartphones and cost-effective data services. The development of games that incorporate Indian cultural elements has been a key strategy for engaging local consumers. The competitive environment remains highly fragmented, while retail e-commerce continues to dominate sales.

Euromonitor International's Video Games in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Video Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
Video Games in India
Euromonitor International
June 2025
List Of Contents And Tables
VIDEO GAMES IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Mobile games are popular due to widespread access and local cultural elements
CHART 1 Key Trends 2024
INDUSTRY PERFORMANCE
Mobile games continues to drive growth in video games software
SuperGaming's Indo-Futurism drives growth through local innovation
CHART 2 Indo-Futurism Concept Inspires Indus Battle Royale Characters
In-game purchases and transactions drive revenue growth
CHART 3 Battlegrounds Mobile India Uses Microtransaction Model to Drive Revenue
WHAT’S NEXT?
Rising disposable incomes set to fuel continued growth for video games
Growth for mobile games to be driven by new technologies and in-game purchases
CHART 4 Analyst Insight
E-sports set to contribute to growth for video games as company investment increases
Gaming headsets set to maintain its rising trend as the competition rises
Localised innovation crucial to resonate with Indian consumers
COMPETITIVE LANDSCAPE
Sony and Microsoft see falling shares due to hardware supply problems
99Games leverages engagement and content to bolster its presence in mobile games
NODWIN Gaming acquires Freaks 4U Gaming to expand its global reach
SuperGaming's Indus Battle Royale innovates with Indian cultural elements
CHANNELS
Retail e-commerce gains share in video games distribution
Video games hardware has the highest share of offline sales
Offline retailers integrate gaming to boost customer engagement and brand loyalty
Steam experiences user base growth as digital distribution dominates
COUNTRY REPORTS DISCLAIMER
CHART 5 Key Trends 2024
CHART 6 Reliance Games Has a Wide Mobile Games Offering
CHART 7 Analyst Insight
CHART 8 Make in India Initiative Will Increase Local Manufacturing
CHART 9 Indus Battle Royale Uses Local Environments, Characters, and Weaponry
CHART 10 Real GDP Growth and Inflation 2019-2029
CHART 11 PEST Analysis in India 2024
CHART 12 Key Insights on Consumers in India 2024
CHART 13 Consumer Landscape in India 2024
TOYS AND GAMES IN INDIA
EXECUTIVE SUMMARY
Dynamism for both video games and traditional toys and games
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Despite the growth of toys and games, some consumers are concerned about their finances
Maniams Design Studio integrates local culture into toys and games
Reliance leverages brand recognition for growth in toys and games
WHAT’S NEXT?
Rising disposable incomes expected to drive growth in toys and games
Engagement with mobile games set to continue to rise
Local manufacturing set to increase amidst regulation
Retail e-commerce will continue to reshape distribution
Localised innovations will resonate with Indian consumers
COMPETITIVE LANDSCAPE
Mattel overtakes Hasbro, while fragmentation increases
SuperGaming and WoodBee Toys succeed through innovation and cultural relevance
NODWIN Gaming expands through AFK Gaming, Trinity Gaming, and Freaks 4U Gaming
SuperGaming and Funskool launch innovative products to meet local preferences
CHANNELS
Retail e-commerce remains the leading sales channel for toys and games
Croma and Reliance Digital create experiential gaming zones
Swiggy Instamart and Hamleys partner to offer quick commerce for premium toys and games
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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