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Video Games in Hong Kong, China

Publisher Euromonitor International
Published Jul 21, 2025
Length 20 Pages
SKU # EP20240794

Description

In 2024, video games in Hong Kong returned to growth after a year of decline, outperforming the regional average. The rise of subscription services and cloud gaming has made gaming more accessible to those who are looking for space-saving solutions. Mobile games continues to dominate, with hyper-casual games remaining popular. The competitive landscape is fragmented, but it benefits from government support and serves as a stepping stone for Chinese games looking to reach Western audiences.

Euromonitor International's Video Games in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Video Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

20 Pages
Video Games in Hong Kong, China
Euromonitor International
July 2025
List Of Contents And Tables
VIDEO GAMES IN HONG KONG, CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Video games continues to be driven by digital content and subscription services
CHART 1 Key Trends 2024
INDUSTRY PERFORMANCE
Video games returns to growth, supported by subscription services
GameBear reduces latency and reporting times using cloud services
CHART 2 Analyst Insight
Tencent and NetEase use subscriptions to broaden access for gamers
CHART 3 NetEase Reveals New Battle Royal Strategy with Mobile E-Sports Offerings
WHAT’S NEXT?
Video games software set to spearhead expansion
New consoles offer access to Steam libraries, boosting online games and subscriptions
Growth of mobile games and esports underpinned by government support
COMPETITIVE LANDSCAPE
Fragmented competitive landscape sees Chinese studios expanding globally via partnerships
Mad Catz launches N.E.K.O. arcade controller for fighting games
Genshin Impact and Pop Mart collaboration targets kidult trend
CHART 4 Dress-Up Dreams collection From Genshin Impact Leveraging Kidult Trend
CHANNELS
Retail e-commerce strengthens its dominance as distribution channel
HP launches OMEN gaming laptop with AI cooling features, supporting digital computer games
COUNTRY REPORTS DISCLAIMER
CHART 5 Key Trends 2024
CHART 6 GameBear’s Nova Empire: Space Commander, Embraced by Over 10 Million Global Users
CHART 7 Analyst Insight
CHART 8 52Toys Aims for Aggressive Expansion with New IPO Listing
CHART 9 Real GDP Growth and Inflation 2019-2029
CHART 10 PEST Analysis in Hong Kong, China 2024
CHART 11 Key Insights on Consumers in Hong Kong, China 2024
CHART 12 Consumer Landscape in Hong Kong, China 2024
TOYS AND GAMES IN HONG KONG, CHINA
EXECUTIVE SUMMARY
Rising sales mainly driven by video games and kidult trend
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Video games continues to drive overall industry sales
GameBear migrates to cloud, reducing latency and improving reporting
Kidult trend increases value of toys targeting adults
WHAT’S NEXT?
Video games to drive future growth of toys and games
The need to expand target audience to drive sales in a market with declining birth rate
AI integration and increasing focus on STEM toys
COMPETITIVE LANDSCAPE
Concentration in competitive landscape declines, with Chinese brands making gains
52Toys targets IPO amid growing collectibles trend
FoloToy integrates AI chatbot with plush toys for interactive tutoring
CHANNELS
Retail e-commerce offers retailers wider reach due to cross-border platforms
HKTDC's Exhibition+ boosts retail connections, while GBA opens cross-border sales
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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