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Video Games in Canada

Publisher Euromonitor International
Published Jun 30, 2025
Length 24 Pages
SKU # EP20175023

Description

In 2024, video games maintained slow value growth in Canada. Expansion was fuelled by the continued rise in sales of video games software, which offers cost-efficient, compelling entertainment. Trends were influenced by the consumer preference for established brands and the emergence of cloud gaming. The increasing popularity of e-sports also provided a further growth stimulus. The competitive landscape remained fragmented, while retail e-commerce continued to dominate distribution.

Euromonitor International's Video Games in Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Video Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
Video Games in Canada
Euromonitor International
June 2025
List Of Contents And Tables
VIDEO GAMES IN CANADA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Video games software drives growth, driven by established brands
CHART 1 Key Trends 2024
INDUSTRY PERFORMANCE
Growth in video games software offsets the hardware decline, due to continuous innovation
Electronic Arts leverages sports partnerships for NHL game success
CHART 2 Electronic Arts Releases NHL 25
Super Mario leverages existing brand recognition with new release
CHART 3 Super Mario Party Jamboree Released Exclusively for the Nintendo Switch
Adoption of cloud gaming services impacts video games
WHAT’S NEXT?
Video games set to experience growth, driven by both software and hardware
Gaming headsets will see dynamism as technology improves and adoption increases
The continued rise of cloud gaming as infrastructure improves
CHART 4 Analyst Insight
E-sports set to boost demand for video games
COMPETITIVE LANDSCAPE
Microsoft maintains its leading position amidst increasing concentration
Big Viking Games focuses on mobile games due to high development costs for major games
CHART 5 YoWorld Mobile Game Developed by Canada-Based Big Viking Games
Scopely set to acquire Niantic games division and expand the gamer community
Nintendo Switch 2 launch to boost sales of static consoles in 2025
CHANNELS
Retail e-commerce dominates video games, and maintains its rising trend
The immediacy of offline purchases remains popular among many consumers
Best Buy partners with Bell for express store expansion
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2024
CHART 7 Xbox Cloud Gaming Sees Rising Popularity
CHART 8 Lego Releases Jabba’s Sail Barge Set
CHART 9 Analyst Insight
CHART 10 Long-Awaited Nintendo Switch 2 Set to Drive Growth
CHART 11 PAW Patrol Range Extended with the Rescue Wheels Sub-Series
CHART 12 Real GDP Growth and Inflation 2019-2029
CHART 13 PEST Analysis in Canada 2024
CHART 14 Key Insights on Consumers in Canada 2024
CHART 15 Consumer Landscape in Canada 2024
TOYS AND GAMES IN CANADA
EXECUTIVE SUMMARY
Video games drives growth, driven by video games software
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Video games drives growth in toys and games
Cloud gaming continues to reshape the video games landscape
Targeting kidults with collectibles, nostalgia, and adult-themed events
WHAT’S NEXT?
Video games set to lead gains within toys and games
New releases set to drive growth in video games
Incorporation of AI set to drive growth for categories within traditional toys and games
Low birth rate will drive a focus on kidults and licensing
Economic tariffs will provide opportunities for Canadian brands
COMPETITIVE LANDSCAPE
Top companies maintain or expand their shares in toys and games
Spin Master's PAW Patrol expansion drives sales among children
Recent acquisitions affect the competitive landscape, with more changes to come
Nintendo Switch 2 launch to boost sales of static consoles in 2025
CHANNELS
Retail e-commerce sees a rising trend across categories, although offline retail remains important
Mastermind Toys repositions with a focus on retail e-commerce and kidults
Bee You Kids uses its online platform to ensure its toys reach a wide audience
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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