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Video Games in Brazil

Publisher Euromonitor International
Published Jul 16, 2025
Length 21 Pages
SKU # EP20215084

Description

In 2024, video games experienced value growth in Brazil, driven by the innovative environment in video games software, improved affordability, and an increase in casual gamers. Key trends included the shift towards multi-platform gaming and the increasing popularity of subscription services. Increased concentration was seen in the competitive landscape, while e-commerce remained the primary sales channel, as the Pix payment system supports ease of online payment.

Euromonitor International's Video Games in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Video Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Video Games in Brazil
Euromonitor International
July 2025
List Of Contents And Tables
VIDEO GAMES IN BRAZIL
KEY DATA FINDINGS
2024 DEVELOPMENTS
Shift towards multi-platform gaming and increase in subscription services
CHART 1 Key Trends 2024
INDUSTRY PERFORMANCE
Video games software thrives as subscriptions and cloud gaming services increase
Xbox expands cloud gaming, positioning itself as a cost-effective platform
CHART 2 Xbox Cloud Gaming Expands Access Beyond Consoles
WHAT’S NEXT?
Video games software, cloud gaming and subscriptions to drive growth
CHART 3 Analyst Insight
Focus on core brands to reinforce consumer loyalty
Investment in local games production to increase, despite affordability concerns
COMPETITIVE LANDSCAPE
Xbox One Brand Maintains Microsoft position while PlayStation 5 faces challenges
Krafton's franchise success drives share increase in video games
Legend of Zelda and Final Fantasy drive sales with nostalgic appeal
Subscription services help firms increase their revenues
Cloud gaming adoption requires better infrastructure to address latency issues
CHANNELS
Retail e-commerce remains the primary sales channel for video games
Mercado Livre launches new digital products category
CHART 4 Mercado Livre Frequently Launches Promotions on Video Games and Accessories
Local consumers embrace e-commerce due to price sensitivity
COUNTRY REPORTS DISCLAIMER
CHART 5 Key Trends 2024
CHART 6 Estrela Relaunches Xuxa Doll Based on Brazilian TV Presenter Xuxa Meneghel
CHART 7 Lego and Galápagos Combine to Create New Lego Monkey Palace Board Game
CHART 8 Analyst Insight
CHART 9 Real GDP Growth and Inflation 2019-2029
CHART 10 PEST Analysis in Brazil 2024
CHART 11 Key Insights on Consumers in Brazil 2024
CHART 12 Consumer Landscape in Brazil 2024
TOYS AND GAMES IN BRAZIL
EXECUTIVE SUMMARY
Kidult trend and established brands continue to drive growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Cloud gaming and subscription services drive growth in video games
Estrela capitalises on nostalgia with Xuxa doll relaunch
Disney leverages brand recognition as dolls and accessories experiences decline
Mobile restrictions in schools see children embrace traditional games and outdoor play
WHAT’S NEXT?
Video games to lead toy and games expansion over the forecast period
Growth supported by digital expansion and continued popularity of licenced products
Diverse market strategy required in challenging environment
COMPETITIVE LANDSCAPE
Mattel leads, while Hasbro declines due to franchise weakness
Share gain for Krafton, while Sunny invests in Pokémon licences
Lego partners with Galápagos to enter board games
CHANNELS
E-commerce remains dominant, but in-store experience still matters for retailers
Ri Happy toy retailer partners with Estrela to introduce limited-edition retro line of classic toys
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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