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Video Games in Australia

Publisher Euromonitor International
Published Jun 25, 2025
Length 24 Pages
SKU # EP20156090

Description

In 2024, video games in Australia recorded strong current value growth, despite a drop in hardware sales due to cost-of-living pressures. Notable trends included AI personalisation for improved gaming experiences and strategic partnerships to leverage franchise appeal. Subscription services also played a role in growth by providing cost-effective access to multiple games. The landscape shifted towards greater fragmentation, while e-commerce strengthened its dominance of distribution. Euromonitor International's Video Games in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change. Product coverage: Video Games Hardware, Video Games Software. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Video Games market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

Table of Contents

24 Pages
Video Games in Australia
Euromonitor International
June 2025
List Of Contents And Tables
VIDEO GAMES IN AUSTRALIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Strong performance driven by increasing interest in digital content
CHART 1 Key Trends 2024
INDUSTRY PERFORMANCE
Video games software growth is driven by digital social interaction
CHART 2 Analyst Insight
Black Shark AI and Microsoft create realistic immersion for flight simulator
CHART 3 Microsoft Flight Simulator Incorporates Latest in Generative AI
Roblox and PUBG partnerships boost engagement through exclusive content
CHART 4 Roblox Collaborates with Singer Charli XCX
Sega explores subscription gaming service, intensifying competition and increasing player loyalty
WHAT’S NEXT?
Video games software set to continue driving category sales
AI and the metaverse to increasingly influence future development
Further penetration of mobile games driven by accessibility and low entry costs
COMPETITIVE LANDSCAPE
Microsoft’s leadership is supported by its strength in video games software
Hazelight finds success with story-driven cooperative adventures
Kadokawa and Sony collaborate to expand gaming presence
CHANNELS
Retail e-commerce retains dominant distribution for video games
Woolworths and Big W Minecraft promotion looks to leverage film launch
COUNTRY REPORTS DISCLAIMER
CHART 5 Key Trends 2024
CHART 6 McDonald’s Partners with Pokémon
CHART 7 Funko Introduces Bitty Pop! 4-pack Collection
CHART 8 Analyst Insight
CHART 9 Nintendo Announces Partnership with Sea Life Sydney Aquarium
CHART 10 Real GDP Growth and Inflation 2019-2029
CHART 11 PEST Analysis in Australia 2024
CHART 12 Key Insights on Consumers in Australia 2024
CHART 13 Consumer Landscape in Australia 2024
TOYS AND GAMES IN AUSTRALIA
EXECUTIVE SUMMARY
Kidults and video games drive overall growth in 2024
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Video games drives sales and growth overall
McDonald’s leverages nostalgia with Pokémon Happy Meals to target kidults
Funko leverages blind boxes to drive collectability and repeat purchases
WHAT’S NEXT?
Video games anticipated to continue driving growth of toys and games
Affordability and social media to drive growth of traditional toys and games
Online sales will continue to dominate but potential social media ban might reduce marketing access to younger consumers
COMPETITIVE LANDSCAPE
Microsoft and Electronic Arts lead overall, driven by growth in digital games
Pop Mart expands, driven by Labubu popularity and repeat custom
Kadokawa and Sony alliance to enhance games’ global footprint
Pokémon taps nostalgia trend with new mobile application
Nintendo and Sea Life partnership leverages brand strengths to enhance engagement
CHANNELS
Kmart broadens toy offerings while e-commerce growth is gradual
EB Games uses subscriptions to retain customers amid retail challenges
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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