Report cover image

Video Games in Argentina

Publisher Euromonitor International
Published Jul 02, 2025
Length 22 Pages
SKU # EP20174926

Description

In 2024, video games in Argentina saw a notable rise in value sales, despite the influence of inflation on consumers’ purchasing power. Video games software recorded the most robust performance, propelled by a transition from conventional toys to digital forms of entertainment. The upsurge in subscription services and the trend of adult consumers engaging with products aimed at children also made positive contributions.

Euromonitor International's Video Games in Argentina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Video Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Video Games in Argentina
Euromonitor International
July 2025
List Of Contents And Tables
VIDEO GAMES IN ARGENTINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Further shift towards digital content and investment by kidults drive growth
CHART 1 Key Trends 2024
INDUSTRY PERFORMANCE
Digital migration and kidult trend drive video games software
CHART 2 Analyst Insight
PlayStation discounts drive subscription uptake during Black Friday
CHART 3 Sony Leverages Black Friday to Boost PlayStation Sales
Local developers drive growth with custom products
CHART 4 2024 Game Expo in Argentina Draws Increasing Engagement
Argentinian adults help drive growth of video games through esports
WHAT’S NEXT?
Video games hardware set to return to growth over the forecast period
Kidult interest and evolving gender dynamics to help shape gaming trends
Local games developers expected to be a significant growth driver in the coming years
COMPETITIVE LANDSCAPE
Electronic Arts strengthens lead, benefiting from rising preference for digital content
Digital console usage and subscription services gain traction
Launch of Assassin's Creed Shadows and Nintendo Switch 2 in local market
CHANNELS
Retail e-commerce dominates video game distribution amid changing consumer preferences
Physical retailers remain important for video games hardware
COUNTRY REPORTS DISCLAIMER
CHART 5 Key Trends 2024
CHART 6 Analyst Insight
CHART 7 BA Gaming Cup Taps Adult Gaming Nostalgia
CHART 8 City Ball Construction Game
CHART 9 Nintendo Switch 2 Among Argentina’s 2025 Launches
CHART 10 Real GDP Growth and Inflation 2019-2029
CHART 11 PEST Analysis in Argentina 2024
CHART 12 Key Insights on Consumers in Argentina 2024
CHART 13 Consumer Landscape in Argentina 2024
TOYS AND GAMES IN ARGENTINA
EXECUTIVE SUMMARY
Inflation drives value growth, but kidult trend supports overall sales
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Video games displays strong value growth amid inflation
Adults' nostalgia boosts traditional toys and games and popularity of esports
Dimare updates designs to appeal to modern consumers
WHAT’S NEXT?
Video games to drive further growth in toys and games
The further move towards digital content and local games studios
Imports will remain significant challenge for local market
COMPETITIVE LANDSCAPE
Wabro gains ground as Hasbro exits, resulting in distribution rights transfer
Dimare SA gains share with construction through City Ball launch
Nintendo Switch 2 and Minecraft toys to spearhead new product launches
CHANNELS
Retail e-commerce gains share as Precios Justos ends and retail prices increase
El Mundo del Juguete leads fragmented landscape of traditional toys and games stores
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us