Traditional Toys and Games in the United Kingdom
Description
Traditional toys and games in the UK experienced a boost in value sales, largely attributed to construction and the growing kidult trend, which has seen manufacturers adapting products for adult consumers. Additionally, collectibles, nostalgia, and sustainability have played key roles in influencing sales, with consumers showing a preference for eco-friendly options.
Euromonitor International's Traditional Toys and Games in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Action Figures and Accessories, Arts and Crafts, Baby and Infant, Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School, Remote Control Toys, Ride-On Vehicles, Scientific/Educational.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Traditional Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Table of Contents
23 Pages
- Traditional Toys and Games in the United Kingdom
- Euromonitor International
- June 2025
- List Of Contents And Tables
- TRADITIONAL TOYS AND GAMES IN THE UNITED KINGDOM
- KEY DATA INSIGHTS
- 2024 DEVELOPMENTS
- Expanding kidult audience helps drive sales of nostalgic collectibles
- CHART 1 Key Trends 2024
- INDUSTRY PERFORMANCE
- Positive growth overall, with plush a particularly dynamic performer
- Lego targets kidults with expanded Botanicals Collection and boosts collectibles
- CHART 2 Analyst Insight
- Funko's Bitty Pop! range drives collectibles sales with focus on nostalgia
- CHART 3 Funko Expands Bitty Pop! Range
- WHAT’S NEXT?
- Construction and plush to remain strong performers, while scientific/educational is set to record most dynamic growth
- Sustainability set to transform development of traditional toys and games
- Retail e-commerce to make further gains, placing pressure on retail offline
- COMPETITIVE LANDSCAPE
- Lego gains share as Mattel and Hasbro pivot to collectibles
- Spin Master’s latest acquisition enables it to expand presence in category
- Addition of Blind Barbie to Barbie Fashionistas range aligns with inclusivity trend
- CHANNELS
- Retail e-commerce gains share as toys and games stores loses ground
- Investment in Hobbycraft set to help drive sales of arts and crafts
- Liledu uses subscription model to enter traditional toys and games
- CHART 4 Liledu Launches in the UK
- COUNTRY REPORTS DISCLAIMER
- CHART 5 Key Trends 2024
- CHART 6 Lego Expands Botanicals Collection
- CHART 7 Disney Collaborates with Epic Games to Create Fortnite Universe
- CHART 8 Analyst Insight
- CHART 9 Liledu Launches in the UK
- CHART 10 Real GDP Growth and Inflation 2019-2029
- CHART 11 PEST Analysis in the United Kingdom 2024
- CHART 12 Key Insights on Consumers in the United Kingdom 2024
- CHART 13 Consumer Landscape in the United Kingdom 2024
- TOYS AND GAMES IN THE UNITED KINGDOM
- EXECUTIVE SUMMARY
- Growth driven by kidult trend, sustainability and influence of strategic alliances
- KEY DATA INSIGHTS
- INDUSTRY PERFORMANCE
- Traditional toys and games records most rapid value growth
- Lego expands Botanicals range, targeting kidults with complex construction sets
- Disney and Epic Games partnership extends media influence in Fortnite
- WHAT’S NEXT?
- Video games to spearhead growth in toys and games
- Kidults and tech integration to influence development of traditional toys and games
- Sustainability to be a major trend in local market moving forwards
- Dominance of retail e-commerce to support greater uptake of subscription services
- COMPETITIVE LANDSCAPE
- LEGO Group gains share as Mattel and Hasbro focus on collectibles
- Independent games struggle to compete with AAA titles due to limited funding
- New range of LOL Surprise! dolls fails to appeal to younger children
- Mattel’s ongoing commitment to supporting diversity and inclusion
- CHANNELS
- Retail e-commerce continues to dominate, while traditional toy shops decline
- Currys partners with Microsoft for Xbox repairs
- Liledu enters subscription services with play-and-swap model
- ECONOMIC CONTEXT
- CONSUMER CONTEXT
- COUNTRY REPORTS DISCLAIMER
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