In 2024, traditional toys and games in the United Arab Emirates experienced growth, driven by action figures and accessories, and construction. Key trends included a shift towards licensed characters, detailed figures, and collectibles, appealing to both children and adults. Cultural relevance and inclusivity also played a significant role, with sustainable and educational products gaining traction. Competition remained concentrated, with the top companies holding significant value share.
Euromonitor International's Traditional Toys and Games in United Arab Emirates report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Action Figures and Accessories, Arts and Crafts, Baby and Infant, Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School, Remote Control Toys, Ride-On Vehicles, Scientific/Educational.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Traditional Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Traditional Toys and Games in the United Arab Emirates
- Euromonitor International
- June 2025
- List Of Contents And Tables
- TRADITIONAL TOYS AND GAMES IN THE UNITED ARAB EMIRATES
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Construction and collectibles benefit from appealing to wide target audience
- CHART 1 Key Trends 2024
- INDUSTRY PERFORMANCE
- Strong growth for traditional toys and games, with construction remaining popular across age groups
- Action toys and accessories increasingly driven by expanding target audience and licensed characters
- CHART 2 Analyst Insight
- Dolls and accessories remains important category due to cross-generational appeal
- Virgin Megastore expands collectibles range amid kidult phenomenon
- CHART 3 Virgin Megastore Enhances Collectibles Offerings to Attract Kidult Shoppers in 2024
- WHAT’S NEXT?
- Traditional toys and games set to record solid growth, supported by rise in disposable income
- Film releases and STEM toys to help drive growth of traditional toys and games
- Both e-commerce and in-store experiences will shape future channel development
- COMPETITIVE LANDSCAPE
- Lego gains share as Mattel leads amid intense competition
- Toybox UAE expands with premium, sustainable and educational play products
- Spin Master buys Melissa & Doug; TJX invests in Brands for Less
- MrBeast collaboration boosts Moose Toys with science-themed toy line
- CHANNELS
- E-commerce and hybrid models change purchasing habits
- Hamleys and Teddy Mountain expand experiential retail offerings in local market
- Funko targets adult consumers with exclusive collectibles in strategic locations
- CHART 4 Funko Boosts Market Reach Through Strategic Store Openings and Collectibles Focus
- Hamleys promotes eco-friendly toys to engage environmentally-conscious parents
- COUNTRY REPORTS DISCLAIMER
- CHART 5 Key Trends 2024
- CHART 6 LuxAI’s QTrobot Enriches Learning for Neurodiverse Students with Interactive Play
- CHART 7 Analyst Insight
- CHART 8 Hamleys Play at Dubai Hills Mall Blends Retail with Entertainment to Draw Families
- CHART 9 Real GDP Growth and Inflation 2019-2029
- CHART 10 PEST Analysis in United Arab Emirates 2024
- CHART 11 Key Insights on Consumers in United Arab Emirates 2024
- CHART 12 Consumer Landscape in United Arab Emirates 2024
- TOYS AND GAMES IN THE UNITED ARAB EMIRATES
- EXECUTIVE SUMMARY
- Growth driven by kidult trend, tech-focused toys and greater move towards digital content
- KEY DATA FINDINGS
- INDUSTRY PERFORMANCE
- Video games spearheads growth within toys and games
- QTrobot improves learning for neurodiverse children with AI companion
- Major players focus on core brands to drive sales
- AR-based educational toys struggle to capture attention of Generation Alpha
- WHAT’S NEXT?
- Strong outlook for toys and games in the local market
- Kidult trend to drive growth, while technology will transform play
- Hamleys Play and Lego stores enhance experience in retail but e-commerce offers further development opportunities
- COMPETITIVE LANDSCAPE
- Lego expands with flagship store as industry fragmentation increases
- LuxAI's QTrobot secures strong position through AI-driven learning tools
- Spin Master’s acquisition of Melissa & Doug reshapes competition
- Lego and Mattel plan innovative toy launches during 2025
- Funko and Hasbro target kidults with licensed nostalgic product lines
- CHANNELS
- E-commerce, flagship stores shape toy sales; smaller retailers face challenges
- Hamleys Play and Virgin Megastore innovate with experience-based retail
- E-commerce gains ground in toys and games via exclusive offers
- ECONOMIC CONTEXT
- CONSUMER CONTEXT
- COUNTRY REPORTS DISCLAIMER
- SOURCES
- Summary 1 Research Sources
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