
Traditional Toys and Games in Turkey
Description
In 2024, traditional toys and games in Turkey experienced a significant increase in value sales, primarily due to inflation and its impact on consumer purchasing power. Notable trends, including the popularity of animanga and the emergence of the kidult segment, influenced product innovation and consumer preferences. Construction, particularly toys targeting adults, remained a strong performer.
Euromonitor International's Traditional Toys and Games in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Action Figures and Accessories, Arts and Crafts, Baby and Infant, Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School, Remote Control Toys, Ride-On Vehicles, Scientific/Educational.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Traditional Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Traditional Toys and Games in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Action Figures and Accessories, Arts and Crafts, Baby and Infant, Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School, Remote Control Toys, Ride-On Vehicles, Scientific/Educational.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Traditional Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
27 Pages
- Traditional Toys and Games in Turkey
- Euromonitor International
- July 2025
- List Of Contents And Tables
- TRADITIONAL TOYS AND GAMES IN TURKEY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Inflation drives high value growth but animanga and kidults remain notable trends
- CHART 1 Key Trends 2024
- INDUSTRY PERFORMANCE
- Lego's wide reach helps drive construction’s popularity and strong performance
- CHART 2 Analyst Insight
- Animanga trend boosts action toys and Tamagotchi sales
- CHART 3 Tamagotchi Original Virtual Doll Popularity Supported by Manga and Animations Shows
- Giochi Preziosi expands Cry Babies line to boost brand presence
- CHART 4 Cry Babies Expanded Range Boosting Brands Presence
- WHAT’S NEXT?
- Dolls and accessories to lead expansion of traditional toys and games
- Tech integration and rise of sustainability
- Focus on core brands and strategic alliances by major players
- Anime's rise inspires toy designs, with businesses also targeting kidults as a result
- COMPETITIVE LANDSCAPE
- Mattel declines as concentration increases among leading players
- Brands continue to invest in new lines to maintain consumer interest
- Increasing focus on kidults influences product development
- CHART 5 Kidult Trend Builds on Lego Botanicals Expanded Range
- CHANNELS
- Traditional toys and games stores gains share as consumers favour tangible experiences
- Toyzz Shop expands reach by importing new toys and launching new format
- Popular bookstore expands offer with premium toys and games
- COUNTRY REPORTS DISCLAIMER
- CHART 6 Key Trends 2024
- CHART 7 Analyst Insight
- CHART 8 Dolu Yesil Oyna Releases Recycled Plastic Toys Range
- CHART 9 Kidults Targeted Through Istanbul Comic Con
- CHART 10 Real GDP Growth and Inflation 2019-2029
- CHART 11 PEST Analysis in Turkey 2024
- CHART 12 Key Insights on Consumers in Turkey 2024
- CHART 13 Consumer Landscape in Turkey 2024
- TOYS AND GAMES IN TURKEY
- EXECUTIVE SUMMARY
- Local inflation drives up unit prices, and influences purchasing patterns
- KEY DATA FINDINGS
- INDUSTRY PERFORMANCE
- Traditional toys and games leads growth despite inflation in Turkey
- Rising environmental awareness leads to more sustainable toy designs
- Kidult trend is gaining momentum in Turkey
- WHAT’S NEXT?
- Toys and games set to experience solid growth over forecast period
- Video games set to gain further ground, driven by new consoles and digital software
- Greater interactivity with toys can provide more immersive experiences but local language apps will help expand reach
- COMPETITIVE LANDSCAPE
- Industry concentration rises as leading companies outperform regional average
- Nezha Toys emerges with Turkish-language animated characters
- Local and niche brands aim to stand apart from leading names
- CHANNELS
- Retail e-commerce remains leading channel, but traditional toys and games stores gain ground
- Digital platforms leverage online deals and exclusive collaborations
- Rise of hybrid retail models to help expand reach and manage resources
- ECONOMIC CONTEXT
- CONSUMER CONTEXT
- COUNTRY REPORTS DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Search Inside Report
Pricing
Currency Rates
Questions or Comments?
Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.