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Traditional Toys and Games in Taiwan

Publisher Euromonitor International
Published Aug 14, 2025
Length 22 Pages
SKU # EP20320987

Description

In 2024, traditional toys and games in Taiwan recorded higher value growth compared to the previous year, largely due to action figures and dolls, which benefited from the rise in e-commerce and the appeal of collectibles. The category is also being reshaped by the growing importance of sustainability, with manufacturers increasingly using eco-friendly materials. The kidult trend, where adults buy toys for themselves, is also a key growth driver.

Euromonitor International's Traditional Toys and Games in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Action Figures and Accessories, Arts and Crafts, Baby and Infant, Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School, Remote Control Toys, Ride-On Vehicles, Scientific/Educational.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Traditional Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Traditional Toys and Games in Taiwan
Euromonitor International
August 2025
List Of Contents And Tables
TRADITIONAL TOYS AND GAMES IN TAIWAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Kidults and collectibles support growth of traditional toys and games
CHART 1 Key Trends 2024
INDUSTRY PERFORMANCE
Action figures and dolls and accessories boosted by kidult and collectibles trends
PlanToys embraces sustainable production and carbon neutrality initiative
CHART 2 PlanToys Sustainable Range Finds Success Among Environmentally Conscious Consumers
Pop Mart's Labubu resonates with adults seeking stress relief
CHART 3 Labubu Toys Experiencing Asia-Wide Success Thanks to Kidult Collectors
Chainsaw Man exhibition offers chance to purchase limited editions and rare toys
CHART 4 Analyst Insight
WHAT’S NEXT?
Construction set to continue leading sales of traditional toys and games
BANDAI’s lottery strategy engages fans and strengthens local ties
AI adoption and tech-integrated toys to help influence category development
COMPETITIVE LANDSCAPE
Top companies focus on core brands amid uncertain outlook for local birth rate
Sustainability focus by PlanToys resonates with consumers
Sylvanian Families launches Taiwanese crossover toys in pop-up stores
CHANNELS
Retail offline continues to drive distribution of traditional toys and games
Physical outlets look to compete with online platforms via promotions and in-store exclusives
Exhibitions, special events and collaborations help expand visibility and reach
Social media and local fundraising platforms can help drive sales
COUNTRY REPORTS DISCLAIMER
CHART 5 Key Trends 2024
CHART 6 Taiwanese Adults Obsessed With Labubu “Ugly-Cute” Collectables
CHART 7 Chainsaw Man Animation Exhibition hosted in Taipei
CHART 8 Analyst Insight
CHART 9 Real GDP Growth and Inflation 2019-2029
CHART 10 PEST Analysis in Taiwan 2024
CHART 11 Key Insights on Consumers in Taiwan 2024
CHART 12 Consumer Landscape in Taiwan 2024
TOYS AND GAMES IN TAIWAN
EXECUTIVE SUMMARY
Video games, collectibles and kidults drive industry growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Video games experiences fastest growth and remains largest category
Labubu drives kidult demand for collectibles with ugly-cute aesthetic
9SPlay achieves faster deployment through cloud integration and partnership
Chainsaw Man exhibition provides behind-the-scenes look at anime series
WHAT’S NEXT?
Video games to continue to drive sales of toys and games
Traditional toy companies look to Hasbro and Lego for growth strategies
Addressing the challenge of a falling birth rate and ageing population
COMPETITIVE LANDSCAPE
Fragmented competitive landscape led by major video games companies
Local brand expands with focus on sustainable materials
Netmarble gains attention with anime-inspired gachapon success
CHANNELS
Retail e-commerce continues to dominate overall distribution
Animation convention and toy collaborations help to generate sales
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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