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Traditional Toys and Games in Switzerland

Publisher Euromonitor International
Published Jun 10, 2025
Length 21 Pages
SKU # EP20118784

Description

In 2024, traditional toys and games in Switzerland experienced a rise in value sales, primarily due to construction, with notable demand for building blocks designed for adults. Key trends included a heightened focus on sustainability and inclusivity in product design, as well as the increasing popularity of kidults purchasing products for nostalgic reasons. The market was significantly impacted by e-commerce, leading to the adoption of omnichannel strategies.

Euromonitor International's Traditional Toys and Games in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Action Figures and Accessories, Arts and Crafts, Baby and Infant, Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School, Remote Control Toys, Ride-On Vehicles, Scientific/Educational.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Traditional Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Traditional Toys and Games in Switzerland
Euromonitor International
June 2025
List Of Contents And Tables
TRADITIONAL TOYS AND GAMES IN SWITZERLAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Construction remains popular by targeting wide target audience
CHART 1 Key Trends 2024
INDUSTRY PERFORMANCE
Lego's innovative sets drive construction’s growth among adults
Schleich uses recyclable material to meet sustainability demand
CHART 2 Schleich Shifts to Recyclable TPE in 2024, Embracing Demand for Greener, Safer Toys
Collectibles driven by 1990s nostalgia and kidult spending
CHART 3 Analyst Insight
Swiss Toy Association raises concerns over unregulated online marketplaces
WHAT’S NEXT?
Construction is expected to continue to drive sales of traditional toys and games
Tech integration and e-commerce to redefine traditional toys and games
Sustainable toys set to shape market evolution
COMPETITIVE LANDSCAPE
Lego remains most popular brand due to dominance in construction
Furby and Tiptoi gain positions amid shifting demands
MGA Entertainment merges with Zapf Creation to offer wider product range
Hasbro and Spin Master to launch new toy lines in 2025
CHART 4 Hasbro Targets Gift Market with Furby Minis Release in 2025
CHANNELS
E-commerce is largest distribution channel while general merchandise stores grow quickly
Toys R Us Asia integrates play areas to attract broader customer base
COUNTRY REPORTS DISCLAIMER
CHART 5 Key Trends 2024
CHART 6 Analyst Insight
CHART 7 Pokémon to One Piece: Collectibles Surge as Kidults Embrace Nostalgia
CHART 8 Nintendo Switch 2 to Launch in June 2025, Aiming to Redefine Gaming Experience
CHART 9 Real GDP Growth and Inflation 2019-2029
CHART 10 PEST Analysis in Switzerland 2024
CHART 11 Key Insights on Consumers in Switzerland 2024
CHART 12 Consumer Landscape in Switzerland 2024
TOYS AND GAMES IN SWITZERLAND
EXECUTIVE SUMMARY
Kidult trend contributes to sales, with brands targeting adults with nostalgic toys
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Video games leads sales despite overall value decline
SVS protests unfair competition from Asian online marketplaces
Schleich replaces PVC with recyclable TPE to meet demand
Collectibles surge, driven by kidult trend and nostalgia
WHAT’S NEXT?
Video games set to record fastest growth over forecast period
Kidult trend impacts toys and games, while challenges arise
E-commerce to drive distribution but in-store experiences can create tangible experiences
COMPETITIVE LANDSCAPE
Lego gains share to remain most popular brand overall
Tiptoi and Furby drive interest in interactive and tech-integrated designs
MGA merges with Zapf, Niantic divests and Ubisoft takeover considered
Hasbro, Spin Master and Nintendo launch new products in 2025
CHANNELS
E-commerce gains ground while retailers adopt omnichannel approach
Toys R Us Asia uses stores to create immersive brand experiences
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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