
Traditional Toys and Games in Sweden
Description
In 2024, sales growth of traditional toys and games in Sweden was modest, falling below the regional average. Notable trends included an emphasis on sustainability, inclusivity, and the kidult phenomenon, which all influenced product innovation. Collectibles and construction continued to be in demand, fuelled by nostalgia, educational benefits, and consumer preference for ethically produced items.
Euromonitor International's Traditional Toys and Games in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Action Figures and Accessories, Arts and Crafts, Baby and Infant, Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School, Remote Control Toys, Ride-On Vehicles, Scientific/Educational.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Traditional Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Traditional Toys and Games in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Action Figures and Accessories, Arts and Crafts, Baby and Infant, Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School, Remote Control Toys, Ride-On Vehicles, Scientific/Educational.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Traditional Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
22 Pages
- Traditional Toys and Games in Sweden
- Euromonitor International
- June 2025
- List Of Contents And Tables
- TRADITIONAL TOYS AND GAMES IN SWEDEN
- KEY DATA INSIGHTS
- 2024 DEVELOPMENTS
- Kidult trend, collectibles and sustainability influence category performance
- CHART 1 Key Trends 2024
- INDUSTRY PERFORMANCE
- Lego Star Wars helps drive sales of construction in local market
- Hasbro and Squishmallows target adult consumers with mythology-themed products
- CHART 2 Squishmallows Special Nordic Release
- Simba Dickie Group awarded for sustainability efforts with recycled material
- Disney Lorcana and Sylvanian Families leverage collectibles trend through communities
- CHART 3 Disney Lorcana Trading Card Game
- WHAT’S NEXT?
- Construction to drive sales, while parents are set to increasingly search for STEM-based toys and games
- LEGO Group's sustainability efforts and innovation resonate with consumers
- CHART 4 Analyst Insight
- Kidult trend set to persist, driving demand for collectibles
- COMPETITIVE LANDSCAPE
- Hasbro's Star Wars struggles; Ravensburger's Lorcana success driven by expansion
- Silverlit benefits from new products and international sales expansion
- MGA Entertainment merger to leverage doll expertise and expand presence
- Mattel launches Minecraft action figures ahead of film premiere
- CHANNELS
- Retail e-commerce overtakes physical stores as leading distribution channel
- Paddington Bear partnership will enhance museum appeal and brand heritage
- CHART 5 Key Trends 2024
- CHART 6 Dataspelsbranschen Focused on Reducing its Climate Footprint
- CHART 7 Black Myth: Wukong Among Best-Selling Games on Steam
- CHART 8 Analyst Insight
- CHART 9 Real GDP Growth and Inflation 2019-2029
- CHART 10 PEST Analysis in Sweden 2024
- CHART 11 Key Insights on Consumers in Sweden 2024
- CHART 12 Consumer Landscape in Sweden 2024
- TOYS AND GAMES IN SWEDEN
- EXECUTIVE SUMMARY
- Rise of kidults and strength of video games drive overall sales
- KEY DATA INSIGHTS
- INDUSTRY PERFORMANCE
- Video games leads growth in toys and games
- Sustainability drive and inclusivity trend influence players’ strategies
- Hasbro Nordic targets kidults with Marvel Legends range
- Game Science and Hasbro embrace digital distribution and e-commerce growth
- WHAT’S NEXT?
- Video games to retain dominance of toys and games in Sweden
- Consumer behaviour shaped by digital purchases, eco awareness, and nostalgia
- Adapting traditional toys and games with digital options for broader gaming audience
- COMPETITIVE LANDSCAPE
- Sony gains share in concentrated competitive landscape
- Embracer Group investments drive growth through decentralised, innovative approach
- MGA and Zapf Creation merger to increase share
- Nintendo confirms new console launch with controller upgrades
- CHANNELS
- Retail e-commerce dominates toys and games distribution due to convenience
- Retail offline remains important for traditional toys and games
- DreamHack events boost game exposure and merchandise sales
- ECONOMIC CONTEXT
- CONSUMER CONTEXT
- COUNTRY REPORTS DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Search Inside Report
Pricing
Currency Rates
Questions or Comments?
Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.