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Traditional Toys and Games in South Africa

Publisher Euromonitor International
Published Jul 04, 2022
Length 19 Pages
SKU # EP17300150

Description

Traditional Toys and Games in South Africa

While sales of traditional toys and games experienced slower current value in 2020, as stores were closed for two months and disposable incomes were severely constrained, the category witnessed a stronger performance in 2021. Sales were driven by the resumption of trade, the partial recovery of household incomes and the desire for entertainment at home. While sales across the category were positive in 2021, the standout performers were construction, dolls and accessories, and games and puzzles.

Euromonitor International's Traditional Toys and Games in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Action Figures and Accessories, Arts and Crafts, Baby and Infant, Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School, Remote Control Toys, Ride-On Vehicles, Scientific/Educational.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Traditional Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

19 Pages
Traditional Toys and Games in South Africa
Euromonitor International
July 2022
List Of Contents And Tables
TRADITIONAL TOYS AND GAMES IN SOUTH AFRICA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Toy demand remains strong, despite rising prices and supply challenges
Intense competitive landscape with Hasbro maintaining lead, closely followed by Mattel and LEGO
Interactive play, digitalisation and “kidults” prove to be key drivers
PROSPECTS AND OPPORTUNITIES
Toy sales set to be stable, while inflationary pressures are expected to dampen stronger demand
Construction expected to record strongest growth, followed by dolls and accessories
Digitalisation and e-commerce to present growth opportunities over forecast period
CATEGORY DATA
Table 1 Sales of Traditional Toys and Games by Category: Value 2016-2021
Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2016-2021
Table 3 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2016-2021
Table 4 NBO Company Shares of Traditional Toys and Games: % Value 2017-2021
Table 5 LBN Brand Shares of Traditional Toys and Games: % Value 2018-2021
Table 6 Distribution of Traditional Toys and Games by Format: % Value 2016-2021
Table 7 Forecast Sales of Traditional Toys and Games by Category: Value 2021-2026
Table 8 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2021-2026
Table 9 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2021-2026
TOYS AND GAMES IN SOUTH AFRICA
EXECUTIVE SUMMARY
Toys and games in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for toys and games?
MARKET DATA
Table 10 Sales of Toys and Games by Category: Value 2016-2021
Table 11 Sales of Toys and Games by Category: % Value Growth 2016-2021
Table 12 NBO Company Shares of Toys and Games: % Value 2017-2021
Table 13 LBN Brand Shares of Toys and Games: % Value 2018-2021
Table 14 Distribution of Toys and Games by Format: % Value 2016-2021
Table 15 Forecast Sales of Toys and Games by Category: Value 2021-2026
Table 16 Forecast Sales of Toys and Games by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources

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