Traditional Toys and Games in Singapore

Traditional toys and games in Singapore recorded double-digit growth in 2024, driven by the popularity of dolls and accessories, particularly collectibles. The kidult trend has been a significant influence, with companies actively fostering collector communities. Sustainability and inclusivity also emerged as key trends, with brands adopting more recyclable packaging. The landscape remains concentrated, with leading companies holding significant share.

Euromonitor International's Traditional Toys and Games in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Action Figures and Accessories, Arts and Crafts, Baby and Infant, Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School, Remote Control Toys, Ride-On Vehicles, Scientific/Educational.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Traditional Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Traditional Toys and Games in Singapore
Euromonitor International
July 2025
List Of Contents And Tables
TRADITIONAL TOYS AND GAMES IN SINGAPORE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Kidults and collectibles are major trends driving traditional toys and games
CHART 1 Key Trends 2024
INDUSTRY PERFORMANCE
Dolls and accessories drives growth of traditional toys and games in 2024
Local communities and competitions help support construction sales
CHART 2 Analyst Insight
Pop Mart and others expand collectibles ranges to boost growth
CHART 3 Miniso Collectibles Display
Brands pursue sustainable packaging amid environmental concerns
WHAT’S NEXT?
Dolls and accessories to continue to drive growth of traditional toys and games
Kidult trend and collectibles to influence design and marketing strategies
Growing digitalisation to support online content and sales
COMPETITIVE LANDSCAPE
Lego and Pop Mart gain ground in increasingly concentrated competitive landscape
Lego Botanicals Collection continues to expand to attract older consumers
CHART 4 Lego Expands Botanicals Collection
Pop Mart uses series and secret boxes to maintain collector interest
CHANNELS
Retail offline drives distribution of traditional toys and games
Retail e-commerce gains further share as alternative channel for traditional toys and games
Pop Mart Robo Shop uses vending to sell collectibles in Singapore
COUNTRY REPORTS DISCLAIMER
CHART 5 Key Trends 2024
CHART 6 Analyst Insight
CHART 7 BANDAI NAMCO Supports Community of Collectors
CHART 8 PlayStation 5 Pro
CHART 9 Pop Mart Robo Shop Vending Machines
CHART 10 Real GDP Growth and Inflation 2019-2029
CHART 11 PEST Analysis in Singapore 2024
CHART 12 Key Insights on Consumers in Singapore 2024
CHART 13 Consumer Landscape in Singapore 2024
TOYS AND GAMES IN SINGAPORE
EXECUTIVE SUMMARY
Traditional toys and games keeps overall growth positive amid video games decline
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Traditional toys and games gains ground, while video games declines in Singapore
Blind box trend driven by social media and collector psychology
BANDAI leverages kidult trend with community events and model creation
PlayStation5 Pro and Nintendo Switch 2 attempt to attract consumers through enhanced gaming
WHAT’S NEXT?
Video games to resume growth and lead overall toys and games
Sustainability and AI-enhanced games to shape demand for toys and games
Digitalisation to influence distribution strategies
Companies must develop toys with values important to Generation Alpha
COMPETITIVE LANDSCAPE
Lego and Pop Mart brands gain ground in fragmented competitive landscape
Pop Mart uses series diversity and “FOMO” to drive purchases
CHANNELS
Offline stores remain key for traditional toys and games, while online dominates video games
Pop Mart Robo Shop vending expands access to products to support growth
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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