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Traditional Toys and Games in Romania

Publisher Euromonitor International
Published May 19, 2025
Length 24 Pages
SKU # EP20081065

Description

Growth in traditional toys and games in 2024 was driven by rising demand for scientific/educational and construction toys, with LEGO Romania and D Toys performing strongly. Consumer preferences are increasingly shaped by sustainability, brand licensing, and digital features, boosting demand for high-quality, eco-friendly and tech-enhanced products. E-commerce and private label are reshaping the retail landscape, as companies like eMag.ro and Kidland expand their offerings and digital reach.

Euromonitor International's Traditional Toys and Games in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Action Figures and Accessories, Arts and Crafts, Baby and Infant, Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School, Remote Control Toys, Ride-On Vehicles, Scientific/Educational.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Traditional Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
Traditional Toys and Games in Romania
Euromonitor International
June 2025
List Of Contents And Tables
TRADITIONAL TOYS AND GAMES IN ROMANIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growth driven by educational toys, sustainability, and e-commerce
CHART 1 Key Trends 2024
INDUSTRY PERFORMANCE
Construction and scientific/educational toys support growth
CHART 2 Analyst Insight
Kidland expands its portfolio to meet demand for premium sustainable products
CHART 3 Kidland Expands Sustainable Toy Line with Certified Wooden Products
WHAT’S NEXT?
Traditional toys and games to demonstrate strong growth due to rising incomes
Licensing, sustainability and technology integration to influence traditional toys and games development
Private label and e-commerce set to drive diversification in retail offerings
COMPETITIVE LANDSCAPE
Lego leads, while local brands gain traction
RoLUG and Lego collaborate to create record-breaking Star Wars diorama
CHART 4 RoLUG and LEGO Romania SRL Build the World’s Largest Lego Diorama in 2024
Pixicade kit blends physical drawings into playable mobile games
CHANNELS
Jumbo strengthens its omnichannel presence and expands its product portfolio
Consumers shift to online shopping for broader benefits
CHART 5 eMag.ro Hits Record Sales in Romania During Black Friday 2024
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2024
CHART 7 Noriel Introduces the Noriel Aventura Swing Car in 2024
CHART 8 Lego Launches Club VIP Loyalty Programme via Brick Depot Stores in 2024
CHART 9 Analyst Insight
CHART 10 Ginza Invest Launches Nebulous Stars Brand in 2024
CHART 11 Real GDP Growth and Inflation 2019-2029
CHART 12 PEST Analysis in Romania 2024
CHART 13 Key Insights on Consumers in Romania 2024
CHART 14 Consumer Landscape in Romania 2024
TOYS AND GAMES IN ROMANIA
EXECUTIVE SUMMARY
Growth driven by e-sports, multiplayer games and cloud gaming
KEY DATA INSIGHTS
INDUSTRY PERFORMANCE
Video games remains the largest and fastest-growing category
Noriel integrates electronic features into its Noriel Aventura Swing ride-on toy vehicle
Online retailers attract budget-conscious shoppers with exclusive discounts
Lego capitalises on brand strength with launch of loyalty programme
WHAT’S NEXT?
Rising incomes to drive toys and games growth, with video games continuing to lead the way
Core brands and e-commerce to shape industry dynamics
Consumer interest in technology and sustainability to reshape toy offerings
COMPETITIVE LANDSCAPE
Leading toy companies increase shares via innovation and licensing
Bumbu Toys and Mitzoko gain appeal with premium sustainable products
Ginza Invest launches Nebulous Stars brand focused on child development
CHANNELS
Retail e-commerce thrives due to convenience, technological advances and wider product selections
Jumbo expands its presence with large format stores and a wider product range
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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