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Traditional Toys and Games in Poland

Publisher Euromonitor International
Published Aug 22, 2025
Length 23 Pages
SKU # EP20344489

Description

In 2024, traditional toys and games experienced further value sales growth, driven by a shift towards family activities, kidult engagement, and tech-integrated toys. Sustainability emerged as a key trend, with brands utilising eco-friendly materials to meet consumer demand. The competitive landscape remained relatively stable, with major players maintaining their positions through innovation and a strong brand presence. Retail e-commerce remained the leading distribution channel.

Euromonitor International's Traditional Toys and Games in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Action Figures and Accessories, Arts and Crafts, Baby and Infant, Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School, Remote Control Toys, Ride-On Vehicles, Scientific/Educational.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Traditional Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Traditional Toys and Games in Poland
Euromonitor International
August 2025
List Of Contents And Tables
TRADITIONAL TOYS AND GAMES IN POLAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Kidults, tech integration and sustainability influence category sales
CHART 1 Key Trends 2024
INDUSTRY PERFORMANCE
Construction continues to lead sales, appealing to both children and kidults
CHART 2 Lego Expands Its Highly Successful Botanicals Range
Chicco's eco-friendly line influences sustainability strategies
CHART 3 Analyst Insight
Lego capitalises on kidult trend with Architecture series
Clementoni's robot and Lego drive development of tech-integrated toys
WHAT’S NEXT?
Traditional toys and games to see modest gains due to rising disposable incomes
AI integration and partnerships to transform traditional toys and games
Rise of retail e-commerce to strengthen digital presence of brands
COMPETITIVE LANDSCAPE
LEGO Group expands adult offerings, strengthening category leadership
Little Dutch, Janod, and Djeco expand presence with design-focused products
Tiger Tribe expands into Poland with Rocking Rollers Cat
Buglo Play acquires LeikkiSet Oy to expand play equipment offering
CHANNELS
Retail e-commerce strengthens position as leading distribution channel
Armagan Toys enters Poland, challenging established chains such as Smyk
CHART 4 New Armagan Store Challenges Leading Retailer Smyk in Children’s Toy Retailers
COUNTRY REPORTS DISCLAIMER
CHART 5 Key Trends 2024
CHART 6 Analyst Insight
CHART 7 Ozobot Encourages Children to Develop Programming And Coding Skills
CHART 8 Fiat 126P Holds Special Place in Polish Automotive History
CHART 9 Real GDP Growth and Inflation 2019-2029
CHART 10 PEST Analysis in Poland 2024
CHART 11 Key Insights on Consumers in Poland 2024
CHART 12 Consumer Landscape in Poland 2024
TOYS AND GAMES IN POLAND
EXECUTIVE SUMMARY
Tech-based toys, video games and kidults support solid growth in 2024
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Video games leads growth of toys and games in Poland
OZB combines traditional play with augmented reality features
Cobi targets kidults with retro car construction sets
AI personalisation drives interactive, adaptive toy development to enhance learning
WHAT’S NEXT?
Video games to drive future growth due to disposable income increase
Poland’s gaming industry set to develop through AI, VR and cloud gaming
Consumers demand educational and culturally relevant toys and games
COMPETITIVE LANDSCAPE
Video games players lead overall, but LEGO Group benefits from dominance of construction
EduSense expands its market presence through educational integration of Ozobot
Potential acquisitions could significantly impact competitive landscape
CHANNELS
Retail e-commerce benefits from aggressive marketing and fast delivery options
Rising popularity of online sales challenge physical outlets
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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