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Traditional Toys and Games in Mexico

Publisher Euromonitor International
Published Jul 04, 2025
Length 21 Pages
SKU # EP20174893

Description

In 2024, traditional toys and games in Mexico saw a modest value rise, with the kidult trend – whereby adults enjoy toys intended for children – driving growth. The integration of technology, and a focus on established brands also played a role. The rise of retail e-commerce increased the competition and impacted offline retail. Concentration remained relatively high in the competitive landscape, although some companies faced difficulties with underperforming licensed products.

Euromonitor International's Traditional Toys and Games in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Action Figures and Accessories, Arts and Crafts, Baby and Infant, Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School, Remote Control Toys, Ride-On Vehicles, Scientific/Educational.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Traditional Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Traditional Toys and Games in Mexico
Euromonitor International
July 2025
List Of Contents And Tables
TRADITIONAL TOYS AND GAMES IN MEXICO
KEY DATA FINDINGS
2024 DEVELOPMENTS
Kidult trend drives growth, while the rise of retail e-commerce impacts distribution
CHART 1 Key Trends 2024
INDUSTRY PERFORMANCE
Hot Wheels drives growth in model vehicles, driven by the popularity of Formula 1
CHART 2 Analyst Insight
Labubu plush craze driven by adult collectors and social media influence
CHART 3 Labubu Leads the Way: How Kidults Are Powering Plush Toy Sales in Mexico
Injusa targets consumers with premium ride-on vehicles which integrate technology
CHART 4 Labubu Leads the Way: How Kidults Are Powering Plush Toy Sales in Mexico
WHAT’S NEXT?
The largest category, dolls and accessories, is anticipated to expand in the forecast period
Competing with video games through the integration of technology
Games and puzzles set to perform well, with investments in products and distribution
Company investment in different areas likely to contribute to growth
McDonald's Pokémon promotion to boost demand for the brand
COMPETITIVE LANDSCAPE
Prinsel's new toys gain traction amidst shifts in share
Major brands sustain sales using licences and retail positioning
Mattel’s Hot Wheels set to launch a Formula 1 collection targeting kidults
CHANNELS
Hypermarkets continues to lead the distribution of traditional toys and games
Retail e-commerce sees the strongest increase, as online players invest in improvements
Retail e-commerce set to reshape traditional toys and games
COUNTRY REPORTS DISCLAIMER
CHART 5 Key Trends 2024
CHART 6 Analyst Insight
CHART 7 Epic Games Partnered with Telefónica
CHART 8 Real GDP Growth and Inflation 2019-2029
CHART 9 PEST Analysis in Mexico 2024
CHART 10 Key Insights on Consumers in Mexico 2024
CHART 11 Consumer Landscape in Mexico 2024
TOYS AND GAMES IN MEXICO
EXECUTIVE SUMMARY
Dynamism driven by the kidult trend, subscriptions, and cloud gaming
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Video games drives growth and remains the largest category
Kidults is an increasingly important consumer group
Nintendo adjusts its pricing strategy to boost Switch Online subscriptions in 2024
WHAT’S NEXT?
Video games set to lead value growth, although traditional toys and games will also perform well
Cloud gaming and subscription models set to reshape toys and games
Gaming headsets expected to gain popularity
Kidults likely to shape growth in traditional toys and games
Retail e-commerce set to maintain its rising trend
COMPETITIVE LANDSCAPE
Mattel and Hasbro face challenges, but Microsoft extends its lead
Fortnite's popularity boosted by character features and server expansion
Mattel to launch Formula One Hot Wheels collection targeted towards kidults
CHANNELS
Retail e-commerce maintains its lead and sees the highest growth
Improvements to company operations boost sales of toys and games via retail e-commerce
Erosion of offline share, but bricks-and-mortar outlets remain important
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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