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Traditional Toys and Games in Hong Kong, China

Publisher Euromonitor International
Published Jul 21, 2025
Length 21 Pages
SKU # EP20240792

Description

In 2024, traditional toys and games in Hong Kong experienced a slowdown in growth, with arts and crafts and games and puzzles being the most dynamic categories. The kidult trend and the demand for collectibles boosted sales, particularly for dolls and action figures. Some local consumers have returned to physical stores, although e-commerce remains important. The competitive landscape is highly concentrated, and educational toys are expected to drive future growth.

Euromonitor International's Traditional Toys and Games in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Action Figures and Accessories, Arts and Crafts, Baby and Infant, Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School, Remote Control Toys, Ride-On Vehicles, Scientific/Educational.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Traditional Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Traditional Toys and Games in Hong Kong, China
Euromonitor International
July 2025
List Of Contents And Tables
TRADITIONAL TOYS AND GAMES IN HONG KONG, CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Kidults and collectibles help support sales of some traditional toys and games
CHART 1 Key Trends 2024
INDUSTRY PERFORMANCE
Concerned parents aim to encourage their children to engage in creative play
Bloks Group benefits from kidult trend with successful IPO
CHART 2 BloksGroup Achieves Over USD200 Million in First Public Offerings
Playmates Toys leverages nostalgia to maintain consumer engagement
CHART 3 Re-Released TMNT Figurines Capitalises on Brand Recognition And Nostalgia
WHAT’S NEXT?
Slow growth for traditional toys and games but greater footfall from mainland can support demand
Toy manufacturers look to expand target audience due to low and falling birth rate
CHART 4 Analyst Insight
The integration of AI and STEM toys to boost sales
COMPETITIVE LANDSCAPE
LEGO Group benefits from dominating construction, the largest category
52Toys targets kidults with blind boxes and designer collectibles
FoloToy integrates AI chatbots into plush toys for interactive learning
CHANNELS
Traditional toys and games stores remains important destination
HKTDC's Exhibition+ boosts retail connections, while GBA opens cross-border sales
COUNTRY REPORTS DISCLAIMER
CHART 5 Key Trends 2024
CHART 6 GameBear’s Nova Empire: Space Commander, Embraced by Over 10 Million Global Users
CHART 7 Analyst Insight
CHART 8 52Toys Aims for Aggressive Expansion with New IPO Listing
CHART 9 Real GDP Growth and Inflation 2019-2029
CHART 10 PEST Analysis in Hong Kong, China 2024
CHART 11 Key Insights on Consumers in Hong Kong, China 2024
CHART 12 Consumer Landscape in Hong Kong, China 2024
TOYS AND GAMES IN HONG KONG, CHINA
EXECUTIVE SUMMARY
Rising sales mainly driven by video games and kidult trend
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Video games continues to drive overall industry sales
GameBear migrates to cloud, reducing latency and improving reporting
Kidult trend increases value of toys targeting adults
WHAT’S NEXT?
Video games to drive future growth of toys and games
The need to expand target audience to drive sales in a market with declining birth rate
AI integration and increasing focus on STEM toys
COMPETITIVE LANDSCAPE
Concentration in competitive landscape declines, with Chinese brands making gains
52Toys targets IPO amid growing collectibles trend
FoloToy integrates AI chatbot with plush toys for interactive tutoring
CHANNELS
Retail e-commerce offers retailers wider reach due to cross-border platforms
HKTDC's Exhibition+ boosts retail connections, while GBA opens cross-border sales
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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