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Traditional Toys and Games in France

Publisher Euromonitor International
Published Jul 17, 2025
Length 22 Pages
SKU # EP20215077

Description

In France, value sales of traditional toys and games stagnated in 2024, following a decline the previous year. Games and puzzles, particularly those related to collectibles and board games, experienced growth. The kidult trend also had a significant impact, with an increasing number of adults purchasing construction toys, which saw a dynamic increase. However, the declining birth rate hampered growth, intensifying brand competition and driving retailers to broaden their offerings.

Euromonitor International's Traditional Toys and Games in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Action Figures and Accessories, Arts and Crafts, Baby and Infant, Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School, Remote Control Toys, Ride-On Vehicles, Scientific/Educational.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Traditional Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Traditional Toys and Games in France
Euromonitor International
July 2025
List Of Contents And Tables
TRADITIONAL TOYS AND GAMES IN FRANCE
KEY DATA INSIGHTS
2024 DEVELOPMENTS
Overall stagnation, but construction sees dynamism
CHART 1 Key Trends 2024
INDUSTRY PERFORMANCE
LEGO Group's innovation and licensing boost growth for construction
Lego leverages the kidult trend with successful architecture and botanical sets
CHART 2 Lego Expands its Botanicals Range with Orchidée
Pokémon drives growth in collectible card games, and One Piece is launched in France
JouéClub and others adapt to the falling birth rate, focusing on a wider offering
CHART 3 JouéClub Broadens its Offering to Become a One-Stop-Shop
WHAT’S NEXT?
Games and puzzles to see modest expansion and continue to lead traditional toys and games
Falling birth rate and other factors set to reshape traditional toys and games
Addressing different consumer groups will be important, driving the kidult trend
CHART 4 Analyst Insight
COMPETITIVE LANDSCAPE
LEGO thrives, while Mattel and Hasbro struggle
Buki France expands its product range; Le Jouet Simple expands distribution
McLaren model vehicles engage consumers, while Lego and Mega Bloks compete
CHANNELS
Despite share decline, traditional toys and games stores remain popular
Retail e-commerce sees dynamism, but may be plateauing
Jouet Prix Bas offers lower prices during the Christmas season
COUNTRY REPORTS DISCLAIMER
CHART 5 Key Trends 2024
CHART 6 New Lego Notre-Dame de Paris Set Appeals to Kidults
CHART 7 Asmodee Launches One Piece Trading Cards in France
CHART 8 Monopoly Go! Mobile Game Reimagines the Classic Board Game
CHART 9 Analyst Insight
CHART 10 Real GDP Growth and Inflation 2019-2029
CHART 11 PEST Analysis in France 2024
CHART 12 Key Insights on Consumers in France 2024
CHART 13 Consumer Landscape in France 2024
TOYS AND GAMES IN FRANCE
EXECUTIVE SUMMARY
Cautious consumer spending and a falling birth rate lead to a difficult year for toys and games
KEY DATA INSIGHTS
INDUSTRY PERFORMANCE
Toys and games faces decline, driven by video games
Lego profits from the kidult trend, with innovative products like Notre-Dame de Paris
One Piece collectible cards aim to replicate Pokémon's success
Familiar video games software titles continue to lead, but there may be opportunities for smaller publishers
WHAT’S NEXT?
Video games set to drive growth in toys and games
Challenges will remain in terms of inflation and the falling birth rate
Collectibles, kidults, and new launches set to shape toys and games in the future
Innovation will be crucial for growth in toys and games
COMPETITIVE LANDSCAPE
LEGO Group drives growth, although players in video games maintain their lead
Buki expands its product range; Monopoly Go! sees success
In 2025, new launches and stronger competition set to affect toys and games
CHANNELS
Retail e-commerce dominates, but may be plateauing
Offline retailers benefit from offering advice, although grocery retailers struggle
Jouet Prix Bas attracts price-conscious parents with temporary store concept
Retailers adapt their strategy amidst falling birth rate
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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