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Traditional Toys and Games in Argentina

Publisher Euromonitor International
Published Jul 02, 2025
Length 23 Pages
SKU # EP20174920

Description

In 2024, traditional toys and games in Argentina saw value sales growth, despite the negative impact of high inflation on consumers’ incomes. The increasing popularity of digital entertainment and the rise of the kidult phenomenon influenced consumer preferences. The competitive landscape is fragmented, with local innovation becoming essential to compete with digital games and low-cost imports.

Euromonitor International's Traditional Toys and Games in Argentina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Action Figures and Accessories, Arts and Crafts, Baby and Infant, Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School, Remote Control Toys, Ride-On Vehicles, Scientific/Educational.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Traditional Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Traditional Toys and Games in Argentina
Euromonitor International
July 2025
List Of Contents And Tables
TRADITIONAL TOYS AND GAMES IN ARGENTINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Weakened disposable incomes and rising preference for digital content pressurise category
CHART 1 Key Trends 2024
INDUSTRY PERFORMANCE
Baby and infant remains resilient in face of economic downturn and digital migration
CHART 2 Analyst Insight
PlayStation Plus discounts impact traditional toys and games
CHART 3 Subscription Services Like PlayStation Plus Gain Popularity
Dimare SA innovates with City Ball to counter competition
Deadpool & Wolverine film boosts related action figure sales among kidults
CHART 4 Deadpool & Wolverine Sparks Interest Action Figures
WHAT’S NEXT?
Baby and infant to continue to lead traditional toys and games
Kidult trend and film releases to influence traditional toys and games
Cheap imports challenge local manufacturers
COMPETITIVE LANDSCAPE
Wabro SA expands following Hasbro exit amid currency volatility
Dimare expands share with construction toy success
Pop Mart launches new The Monsters plush toys inspired by international popularity of Labubu
CHANNELS
Traditional toys and games stores remains leading distribution channel
Grocery retailers lose share as government programme ends
COUNTRY REPORTS DISCLAIMER
CHART 5 Key Trends 2024
CHART 6 Analyst Insight
CHART 7 BA Gaming Cup Taps Adult Gaming Nostalgia
CHART 8 City Ball Construction Game
CHART 9 Nintendo Switch 2 Among Argentina’s 2025 Launches
CHART 10 Real GDP Growth and Inflation 2019-2029
CHART 11 PEST Analysis in Argentina 2024
CHART 12 Key Insights on Consumers in Argentina 2024
CHART 13 Consumer Landscape in Argentina 2024
TOYS AND GAMES IN ARGENTINA
EXECUTIVE SUMMARY
Inflation drives value growth, but kidult trend supports overall sales
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Video games displays strong value growth amid inflation
Adults' nostalgia boosts traditional toys and games and popularity of esports
Dimare updates designs to appeal to modern consumers
WHAT’S NEXT?
Video games to drive further growth in toys and games
The further move towards digital content and local games studios
Imports will remain significant challenge for local market
COMPETITIVE LANDSCAPE
Wabro gains ground as Hasbro exits, resulting in distribution rights transfer
Dimare SA gains share with construction through City Ball launch
Nintendo Switch 2 and Minecraft toys to spearhead new product launches
CHANNELS
Retail e-commerce gains share as Precios Justos ends and retail prices increase
El Mundo del Juguete leads fragmented landscape of traditional toys and games stores
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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