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Traditional and Connected Watches in the United Kingdom

Publisher Euromonitor International
Published Jan 14, 2026
Length 26 Pages
SKU # EP20773074

Description

Traditional and connected watches in the UK experienced growth in 2025, with a 2% increase in retail volume and a 6% rise in retail value sales, driven by connected watches. The local market is attractive due to its potential for continued growth, driven by consumer demand for functionality, connectivity, and sustainability. The key trends include the growing importance of connected watches, the influence of Generation Z on product innovation, and the increasing significance of retail e-commerce...

Euromonitor International's Traditional and Connected Watchesin United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Connected Watches, Traditional Watches.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Traditional and Connected Watches market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

26 Pages
Traditional and Connected Watches in the United Kingdom
Euromonitor International
January 2026
List Of Contents And Tables
TRADITIONAL AND CONNECTED WATCHES IN THE UNITED KINGDOM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Connected featyres and Gen Z influence boost watch market performance
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Market polarisation drives value sales growth
Generation Z influence is redefining watches for a new era in the UK
CHART 2 Analyst Insight
Chrono24 revamp reflects shifting second-hand landscape
CHART 3 Chrono24 Revamp Indicative of Shifting Resale Market
WHAT’S NEXT?
Consumers to drive tech integration and strong sales for connected watches
Both luxury and local brands focus on heritage and craftsmanship
Sustainability's impact on future product development
COMPETITIVE LANDSCAPE
Rolex and Apple Watch maintain lead through brand strength
CHANNELS
Jewellery and watch specialists lead offline distribution
Specialists expand footprint and luxury hubs
PRODUCTS
Generation Z drives innovation with sustainable and tech-enhanced watches
CHART 4 Resurgence in Popularity of Y2K Designs Amongst Local Gen Z shoppers
Design and price dominate value-seeking consumer choices
CHART 5 Casio Launch Indicative of Value-Seeking Consumers
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Daisy London x Shrimps Collaboration Expands
CHART 8 Vinted Pro Launch in the United Kingdom Impacts Primary Sales
CHART 9 DeMellier Carves Out a New Luxury Narrative
CHART 10 Analyst Insight
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in the United Kingdom 2025
CHART 13 Key Insights on Consumers in the United Kingdom 2025
CHART 14 Consumer Landscape in the United Kingdom 2025
PERSONAL ACCESSORIES IN THE UNITED KINGDOM
EXECUTIVE SUMMARY
Value sales of personal accessories rise due to macroeconomic factors, but polarisation seen
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Both luxury and value-driven segments drive sales
Daisy London and Shrimps collaboration thrives amid polarisation
Resale and rental impact personal accessories
WHAT’S NEXT?
Luxury and value-driven segments to drive sales in the future
Writing instruments to remain the largest category in volume terms
Sustainability, digitalisation, and Generation Z to shape personal accessories
COMPETITIVE LANDSCAPE
Luxury conglomerates maintain their lead amidst market polarisation
Opportunities for new and existing players
CHANNELS
Offline retail leads through specialist retailers
Retail e-commerce remains significant, but secondary to offline retail
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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