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Traditional and Connected Watches in Spain

Publisher Euromonitor International
Published Jan 20, 2026
Length 21 Pages
SKU # EP20807638

Description

Traditional and connected watches in Spain experienced rising sales in both retail current value and volume terms in 2025 despite socioeconomic factors and local and international political uncertainty. The category remained attractive due to the growth of high-net-worth individuals (HNWIs), with this number expected to continue to rise over the forecast period. Technology is driving growth through hybrid watch designs and health-related features, and in the forecast period connected watches is...

Euromonitor International's Traditional and Connected Watchesin Spain report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Connected Watches, Traditional Watches.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Traditional and Connected Watches market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Traditional and Connected Watches in Spain
Euromonitor International
January 2026
List Of Contents And Tables
TRADITIONAL AND CONNECTED WATCHES IN SPAIN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising number of HNWIs contributes to continued growth
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Some people prioritise experiences over purchases of luxury goods, but opportunities remain
Sales in the largest category driven by established consumer preferences
Heritage designs with discreet technology gain popularity
CHART 2 Fashion Supports Launches
WHAT’S NEXT?
Technology to drive growth through hybrid watch designs
Connected watches set to outpace traditional watches in terms of growth
CHART 3 Analyst Insight
Social media and sustainability to influence trends
COMPETITIVE LANDSCAPE
Swatch Group extends its lead amidst market polarisation
CHART 4 Swatch Maintains its Leading Position Owing to Collaboration Between its Brands
No significant mergers or acquisitions, or new entrants in 2025
CHANNELS
E-commerce gains ground as consumers seek value for money, but offline retail dominates
PRODUCTS
Tech innovations drive health and sports-related innovations
CHART 5 Higher Interest in Health and Sports Supports Innovation
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Trading Down Supports the Shein Effect
CHART 8 Influencers Drive Trends and Push Sales Via Brand Endorsement
CHART 9 Analyst Insight
CHART 10 Social Media Shapes Sales And Brand Performance
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in Spain 2025
CHART 13 Key Insights on Consumers in Spain 2025
CHART 14 Consumer Landscape in Spain 2025
PERSONAL ACCESSORIES IN SPAIN
EXECUTIVE SUMMARY
Economic factors drive trading down, although affordable luxury also popular
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
An increasing number of consumers trade down to fast fashion and affordable luxury
Writing instruments performs well in volume terms due to social media and mental health
Influencers drive sales and shape product trends
WHAT’S NEXT?
E-commerce, social media, and greater consumer confidence expected to drive sales
Writing instruments set to remain the largest personal accessories category in volume terms
Social media influencers to shape trends and drive sales
COMPETITIVE LANDSCAPE
Established brands maintain their lead due to solid reputation and consumer loyalty
Smaller local brands gain ground through social media
CHANNELS
Offline retail continues to dominate personal accessories
Retail e-commerce drives up its share of personal accessories
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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