Toys and Games in the United Arab Emirates
Description
In 2024, the United Arab Emirates saw a notable increase in the sales of toys and games, largely due to the popularity of video games. Noteworthy trends included the demand for tech-integrated and educational toys, as well as the rising interest in playful experiences among the kidult demographic. The market is shifting towards e-commerce, necessitating a strong online retail strategy. Brand recognition and premium retail experiences are gaining significance.
Euromonitor International's Toys and Games in United Arab Emirates report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Toys and Games in United Arab Emirates report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
35 Pages
- Toys and Games in the United Arab Emirates
- Euromonitor International
- June 2025
- List Of Contents And Tables
- TOYS AND GAMES IN THE UNITED ARAB EMIRATES
- EXECUTIVE SUMMARY
- Growth driven by kidult trend, tech-focused toys and greater move towards digital content
- KEY DATA FINDINGS
- CHART 1 Key Trends 2024
- INDUSTRY PERFORMANCE
- Video games spearheads growth within toys and games
- QTrobot improves learning for neurodiverse children with AI companion
- CHART 2 LuxAI’s QTrobot Enriches Learning for Neurodiverse Students with Interactive Play
- Major players focus on core brands to drive sales
- AR-based educational toys struggle to capture attention of Generation Alpha
- CHART 3 Analyst Insight
- WHAT’S NEXT?
- Strong outlook for toys and games in the local market
- Kidult trend to drive growth, while technology will transform play
- Hamleys Play and Lego stores enhance experience in retail but e-commerce offers further development opportunities
- COMPETITIVE LANDSCAPE
- Lego expands with flagship store as industry fragmentation increases
- LuxAI's QTrobot secures strong position through AI-driven learning tools
- Spin Master’s acquisition of Melissa & Doug reshapes competition
- Lego and Mattel plan innovative toy launches during 2025
- Funko and Hasbro target kidults with licensed nostalgic product lines
- CHANNELS
- E-commerce, flagship stores shape toy sales; smaller retailers face challenges
- Hamleys Play and Virgin Megastore innovate with experience-based retail
- CHART 4 Hamleys Play at Dubai Hills Mall Blends Retail with Entertainment to Draw Families
- E-commerce gains ground in toys and games via exclusive offers
- ECONOMIC CONTEXT
- CHART 5 Real GDP Growth and Inflation 2019-2029
- CHART 6 PEST Analysis in United Arab Emirates 2024
- CONSUMER CONTEXT
- CHART 7 Key Insights on Consumers in United Arab Emirates 2024
- CHART 8 Consumer Landscape in United Arab Emirates 2024
- COUNTRY REPORTS DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- TRADITIONAL TOYS AND GAMES IN THE UNITED ARAB EMIRATES
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Construction and collectibles benefit from appealing to wide target audience
- CHART 9 Key Trends 2024
- INDUSTRY PERFORMANCE
- Strong growth for traditional toys and games, with construction remaining popular across age groups
- Action toys and accessories increasingly driven by expanding target audience and licensed characters
- CHART 10 Analyst Insight
- Dolls and accessories remains important category due to cross-generational appeal
- Virgin Megastore expands collectibles range amid kidult phenomenon
- CHART 11 Virgin Megastore Enhances Collectibles Offerings to Attract Kidult Shoppers in 2024
- WHAT’S NEXT?
- Traditional toys and games set to record solid growth, supported by rise in disposable income
- Film releases and STEM toys to help drive growth of traditional toys and games
- Both e-commerce and in-store experiences will shape future channel development
- COMPETITIVE LANDSCAPE
- Lego gains share as Mattel leads amid intense competition
- Toybox UAE expands with premium, sustainable and educational play products
- Spin Master buys Melissa & Doug; TJX invests in Brands for Less
- MrBeast collaboration boosts Moose Toys with science-themed toy line
- CHANNELS
- E-commerce and hybrid models change purchasing habits
- Hamleys and Teddy Mountain expand experiential retail offerings in local market
- Funko targets adult consumers with exclusive collectibles in strategic locations
- CHART 12 Funko Boosts Market Reach Through Strategic Store Openings and Collectibles Focus
- Hamleys promotes eco-friendly toys to engage environmentally-conscious parents
- COUNTRY REPORTS DISCLAIMER
- VIDEO GAMES IN THE UNITED ARAB EMIRATES
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Growth driven by next-gen consoles and increasing move towards digital content
- CHART 13 Key Trends 2024
- INDUSTRY PERFORMANCE
- Video games records strong supported by hardware, particularly static consoles
- Video games software remains largest category, driven by digital content
- CHART 14 Analyst Insight
- Noon card incentivises digital gaming purchases, driving e-commerce growth
- CHART 15 Noon and Emirates NBD Launch Co-Branded Visa Card to Boost Digital Sales in 2024
- Roblox enhances accessibility with Arabic support, expands regional influence
- Dubai Esports Festival highlights opportunities from adult gamers
- CHART 16 DEF 2024 Highlights the Rise of Kidult Gaming Culture in the UAE
- WHAT’S NEXT?
- Video games software to record fastest growth over forecast period
- FIFA, GTA releases and AR experiences set to propel video games
- Gaming firms to benefit from mobile growth and government initiatives
- COMPETITIVE LANDSCAPE
- Sony leads due to strength in consoles, while Microsoft counts on Game Pass
- Tamatem Games adapts global games to Arabic preferences and expands reach
- EQT acquires Keywords Studios, strengthening game development services
- Elden Ring and Borderlands plan game releases with enhanced features
- CHANNELS
- Despite e-commerce dominance, physical retail remains relevant
- Gaming zones in entertainment centres attract Generation Z and millennials
- E-commerce sales supported by online promotions and quick delivery
- COUNTRY REPORTS DISCLAIMER
Search Inside Report
Pricing
Currency Rates
Questions or Comments?
Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
