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Toys and Games in Singapore

Publisher Euromonitor International
Published Jul 07, 2025
Length 29 Pages
SKU # EP20199906

Description

Toys and games in Singapore experienced low growth in 2024. Traditional toys and games saw rapid expansion, driven by collectibles such as blind box toys, which were influenced by social media trends and kidults. Meanwhile, video games faced declining sales due to economic uncertainty but are expected to improve with advancements in console technology. The industry is highly fragmented, while retail e-commerce is the leading distribution channel.

Euromonitor International's Toys and Games in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

29 Pages
Toys and Games in Singapore
Euromonitor International
July 2025
List Of Contents And Tables
TOYS AND GAMES IN SINGAPORE
EXECUTIVE SUMMARY
Traditional toys and games keeps overall growth positive amid video games decline
KEY DATA FINDINGS
CHART 1 Key Trends 2024
INDUSTRY PERFORMANCE
Traditional toys and games gains ground, while video games declines in Singapore
Blind box trend driven by social media and collector psychology
CHART 2 Analyst Insight
BANDAI leverages kidult trend with community events and model creation
CHART 3 BANDAI NAMCO Supports Community of Collectors
PlayStation5 Pro and Nintendo Switch 2 attempt to attract consumers through enhanced gaming
CHART 4 PlayStation 5 Pro
WHAT’S NEXT?
Video games to resume growth and lead overall toys and games
Sustainability and AI-enhanced games to shape demand for toys and games
Digitalisation to influence distribution strategies
Companies must develop toys with values important to Generation Alpha
COMPETITIVE LANDSCAPE
Lego and Pop Mart brands gain ground in fragmented competitive landscape
Pop Mart uses series diversity and “FOMO” to drive purchases
CHANNELS
Offline stores remain key for traditional toys and games, while online dominates video games
Pop Mart Robo Shop vending expands access to products to support growth
CHART 5 Pop Mart Robo Shop Vending Machines
ECONOMIC CONTEXT
CHART 6 Real GDP Growth and Inflation 2019-2029
CHART 7 PEST Analysis in Singapore 2024
CONSUMER CONTEXT
CHART 8 Key Insights on Consumers in Singapore 2024
CHART 9 Consumer Landscape in Singapore 2024
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
TRADITIONAL TOYS AND GAMES IN SINGAPORE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Kidults and collectibles are major trends driving traditional toys and games
CHART 10 Key Trends 2024
INDUSTRY PERFORMANCE
Dolls and accessories drives growth of traditional toys and games in 2024
Local communities and competitions help support construction sales
CHART 11 Analyst Insight
Pop Mart and others expand collectibles ranges to boost growth
CHART 12 Miniso Collectibles Display
Brands pursue sustainable packaging amid environmental concerns
WHAT’S NEXT?
Dolls and accessories to continue to drive growth of traditional toys and games
Kidult trend and collectibles to influence design and marketing strategies
Growing digitalisation to support online content and sales
COMPETITIVE LANDSCAPE
Lego and Pop Mart gain ground in increasingly concentrated competitive landscape
Lego Botanicals Collection continues to expand to attract older consumers
CHART 13 Lego Expands Botanicals Collection
Pop Mart uses series and secret boxes to maintain collector interest
CHANNELS
Retail offline drives distribution of traditional toys and games
Retail e-commerce gains further share as alternative channel for traditional toys and games
Pop Mart Robo Shop uses vending to sell collectibles in Singapore
COUNTRY REPORTS DISCLAIMER
VIDEO GAMES IN SINGAPORE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Players increasingly search for enhanced experiences amid rise of cloud gaming
CHART 14 Key Trends 2024
INDUSTRY PERFORMANCE
Video games declines amid anticipation for new hardware launches
M1 leverages infrastructure for cloud gaming adoption with attractive GamePRO plan
CHART 15 Zolaz - Popular Cloud Gaming Service Provider in Singapore
Sony and Nintendo invest in consoles amid inflation
CHART 16 Nintendo Switch 2
WHAT’S NEXT?
Video games software to lead category growth over the forecast period
New consoles and software to drive spending in local market
AI-driven game development improves user engagement with realistic characters
COMPETITIVE LANDSCAPE
Activision Blizzard acquisition drives Microsoft share gain, while Nintendo loses ground
CHART 17 Analyst Insight
Independent game studios drive dominance of “others”
CHANNELS
Retail e-commerce dominates video game distribution with significant expansion
Local gaming convention and competitions aim to increase interest in video games
COUNTRY REPORTS DISCLAIMER

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