In 2024, toys and games in Romania saw robust growth, driven by high demand for video games, and a rise in educational and construction toys to support STEM learning. There is a growing preference for sustainable, high-quality toys made from eco-friendly materials. Local brands like Bumbu Toys and Mitzoko are gaining popularity with their premium, sustainable products. The role of e-commerce is growing, with Noriel and Jumbo offering online-exclusive discounts, such as 30% off selected Lego prod...
Euromonitor International's Toys and Games in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Toys and Games in Romania
- Euromonitor International
- June 2025
- List Of Contents And Tables
- TOYS AND GAMES IN ROMANIA
- EXECUTIVE SUMMARY
- Growth driven by e-sports, multiplayer games and cloud gaming
- KEY DATA INSIGHTS
- CHART 1 Key Trends 2024
- INDUSTRY PERFORMANCE
- Video games remains the largest and fastest-growing category
- Noriel integrates electronic features into its Noriel Aventura Swing ride-on toy vehicle
- CHART 2 Noriel Introduces the Noriel Aventura Swing Car in 2024
- Online retailers attract budget-conscious shoppers with exclusive discounts
- Lego capitalises on brand strength with launch of loyalty programme
- CHART 3 Lego Launches Club VIP Loyalty Programme via Brick Depot Stores in 2024
- CHART 4 Analyst Insight
- WHAT’S NEXT?
- Rising incomes to drive toys and games growth, with video games continuing to lead the way
- Core brands and e-commerce to shape industry dynamics
- Consumer interest in technology and sustainability to reshape toy offerings
- COMPETITIVE LANDSCAPE
- Leading toy companies increase shares via innovation and licensing
- Bumbu Toys and Mitzoko gain appeal with premium sustainable products
- Ginza Invest launches Nebulous Stars brand focused on child development
- CHART 5 Ginza Invest Launches Nebulous Stars Brand in 2024
- CHANNELS
- Retail e-commerce thrives due to convenience, technological advances and wider product selections
- Jumbo expands its presence with large format stores and a wider product range
- ECONOMIC CONTEXT
- CHART 6 Real GDP Growth and Inflation 2019-2029
- CHART 7 PEST Analysis in Romania 2024
- CONSUMER CONTEXT
- CHART 8 Key Insights on Consumers in Romania 2024
- CHART 9 Consumer Landscape in Romania 2024
- COUNTRY REPORTS DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- TRADITIONAL TOYS AND GAMES IN ROMANIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Growth driven by educational toys, sustainability, and e-commerce
- CHART 10 Key Trends 2024
- INDUSTRY PERFORMANCE
- Construction and scientific/educational toys support growth
- CHART 11 Analyst Insight
- Kidland expands its portfolio to meet demand for premium sustainable products
- CHART 12 Kidland Expands Sustainable Toy Line with Certified Wooden Products
- WHAT’S NEXT?
- Traditional toys and games to demonstrate strong growth due to rising incomes
- Licensing, sustainability and technology integration to influence traditional toys and games development
- Private label and e-commerce set to drive diversification in retail offerings
- COMPETITIVE LANDSCAPE
- Lego leads, while local brands gain traction
- RoLUG and Lego collaborate to create record-breaking Star Wars diorama
- CHART 13 RoLUG and LEGO Romania SRL Build the World’s Largest Lego Diorama in 2024
- Pixicade kit blends physical drawings into playable mobile games
- CHANNELS
- Jumbo strengthens its omnichannel presence and expands its product portfolio
- Consumers shift to online shopping for broader benefits
- CHART 14 eMag.ro Hits Record Sales in Romania During Black Friday 2024
- COUNTRY REPORTS DISCLAIMER
- VIDEO GAMES IN ROMANIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- E-Sports, cloud gaming, and local developers drive innovation and sales
- CHART 15 Key Trends 2024
- INDUSTRY PERFORMANCE
- Video games software leads growth, driven by e-sports, cross-platform play, and major releases
- MixRift leverages cloud gaming with mixed reality through investment
- CHART 16 MixRift Raises USD1.6 million in a Pre-Seed Round for Mixed Reality Games in 2024
- Netflix expands its gaming offer amid subscription service growth
- WHAT’S NEXT?
- Video games set for strong growth amid rising incomes
- Online convenience fuels software growth and e-commerce sales
- Local developers, core brands and AI to influence development of video games
- COMPETITIVE LANDSCAPE
- Leaders retain strength amid rising local competition
- Amber gains global presence through acquisition, and industry awards
- CHANNELS
- E-commerce growth challenges traditional retail with improved services and reach
- Altex expands Black Friday success with winter and spring sales events
- CHART 17 Altex Launches Year-Round Black Friday Strategy to Drive Sales in 2025
- COUNTRY REPORTS DISCLAIMER
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