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Toys and Games in Romania

Publisher Euromonitor International
Published May 19, 2025
Length 31 Pages
SKU # EP20081103

Description

In 2024, toys and games in Romania saw robust growth, driven by high demand for video games, and a rise in educational and construction toys to support STEM learning. There is a growing preference for sustainable, high-quality toys made from eco-friendly materials. Local brands like Bumbu Toys and Mitzoko are gaining popularity with their premium, sustainable products. The role of e-commerce is growing, with Noriel and Jumbo offering online-exclusive discounts, such as 30% off selected Lego prod...

Euromonitor International's Toys and Games in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

31 Pages
Toys and Games in Romania
Euromonitor International
June 2025
List Of Contents And Tables
TOYS AND GAMES IN ROMANIA
EXECUTIVE SUMMARY
Growth driven by e-sports, multiplayer games and cloud gaming
KEY DATA INSIGHTS
CHART 1 Key Trends 2024
INDUSTRY PERFORMANCE
Video games remains the largest and fastest-growing category
Noriel integrates electronic features into its Noriel Aventura Swing ride-on toy vehicle
CHART 2 Noriel Introduces the Noriel Aventura Swing Car in 2024
Online retailers attract budget-conscious shoppers with exclusive discounts
Lego capitalises on brand strength with launch of loyalty programme
CHART 3 Lego Launches Club VIP Loyalty Programme via Brick Depot Stores in 2024
CHART 4 Analyst Insight
WHAT’S NEXT?
Rising incomes to drive toys and games growth, with video games continuing to lead the way
Core brands and e-commerce to shape industry dynamics
Consumer interest in technology and sustainability to reshape toy offerings
COMPETITIVE LANDSCAPE
Leading toy companies increase shares via innovation and licensing
Bumbu Toys and Mitzoko gain appeal with premium sustainable products
Ginza Invest launches Nebulous Stars brand focused on child development
CHART 5 Ginza Invest Launches Nebulous Stars Brand in 2024
CHANNELS
Retail e-commerce thrives due to convenience, technological advances and wider product selections
Jumbo expands its presence with large format stores and a wider product range
ECONOMIC CONTEXT
CHART 6 Real GDP Growth and Inflation 2019-2029
CHART 7 PEST Analysis in Romania 2024
CONSUMER CONTEXT
CHART 8 Key Insights on Consumers in Romania 2024
CHART 9 Consumer Landscape in Romania 2024
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
TRADITIONAL TOYS AND GAMES IN ROMANIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growth driven by educational toys, sustainability, and e-commerce
CHART 10 Key Trends 2024
INDUSTRY PERFORMANCE
Construction and scientific/educational toys support growth
CHART 11 Analyst Insight
Kidland expands its portfolio to meet demand for premium sustainable products
CHART 12 Kidland Expands Sustainable Toy Line with Certified Wooden Products
WHAT’S NEXT?
Traditional toys and games to demonstrate strong growth due to rising incomes
Licensing, sustainability and technology integration to influence traditional toys and games development
Private label and e-commerce set to drive diversification in retail offerings
COMPETITIVE LANDSCAPE
Lego leads, while local brands gain traction
RoLUG and Lego collaborate to create record-breaking Star Wars diorama
CHART 13 RoLUG and LEGO Romania SRL Build the World’s Largest Lego Diorama in 2024
Pixicade kit blends physical drawings into playable mobile games
CHANNELS
Jumbo strengthens its omnichannel presence and expands its product portfolio
Consumers shift to online shopping for broader benefits
CHART 14 eMag.ro Hits Record Sales in Romania During Black Friday 2024
COUNTRY REPORTS DISCLAIMER
VIDEO GAMES IN ROMANIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
E-Sports, cloud gaming, and local developers drive innovation and sales
CHART 15 Key Trends 2024
INDUSTRY PERFORMANCE
Video games software leads growth, driven by e-sports, cross-platform play, and major releases
MixRift leverages cloud gaming with mixed reality through investment
CHART 16 MixRift Raises USD1.6 million in a Pre-Seed Round for Mixed Reality Games in 2024
Netflix expands its gaming offer amid subscription service growth
WHAT’S NEXT?
Video games set for strong growth amid rising incomes
Online convenience fuels software growth and e-commerce sales
Local developers, core brands and AI to influence development of video games
COMPETITIVE LANDSCAPE
Leaders retain strength amid rising local competition
Amber gains global presence through acquisition, and industry awards
CHANNELS
E-commerce growth challenges traditional retail with improved services and reach
Altex expands Black Friday success with winter and spring sales events
CHART 17 Altex Launches Year-Round Black Friday Strategy to Drive Sales in 2025
COUNTRY REPORTS DISCLAIMER

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