Toys and Games in Mexico
Description
In 2024, toys and games saw dynamic value growth in Mexico. Although video games was the main growth driver, traditional toys and games also saw a solid increase. A notable trend was the rise of the kidult demographic, especially in traditional toys and games. Meanwhile, video games continued to be reshaped by subscription models and cloud gaming. E-commerce became a more significant sales channel, and there was a slight decrease in concentration in the competitive landscape.
Euromonitor International's Toys and Games in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Toys and Games in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
29 Pages
- Toys and Games in Mexico
- Euromonitor International
- July 2025
- List Of Contents And Tables
- TOYS AND GAMES IN MEXICO
- EXECUTIVE SUMMARY
- Dynamism driven by the kidult trend, subscriptions, and cloud gaming
- KEY DATA FINDINGS
- CHART 1 Key Trends 2024
- INDUSTRY PERFORMANCE
- Video games drives growth and remains the largest category
- Kidults is an increasingly important consumer group
- CHART 2 Analyst Insight
- Nintendo adjusts its pricing strategy to boost Switch Online subscriptions in 2024
- WHAT’S NEXT?
- Video games set to lead value growth, although traditional toys and games will also perform well
- Cloud gaming and subscription models set to reshape toys and games
- Gaming headsets expected to gain popularity
- Kidults likely to shape growth in traditional toys and games
- Retail e-commerce set to maintain its rising trend
- COMPETITIVE LANDSCAPE
- Mattel and Hasbro face challenges, but Microsoft extends its lead
- Fortnite's popularity boosted by character features and server expansion
- CHART 3 Epic Games Partnered with Telefónica
- Mattel to launch Formula One Hot Wheels collection targeted towards kidults
- CHANNELS
- Retail e-commerce maintains its lead and sees the highest growth
- Improvements to company operations boost sales of toys and games via retail e-commerce
- Erosion of offline share, but bricks-and-mortar outlets remain important
- ECONOMIC CONTEXT
- CHART 4 Real GDP Growth and Inflation 2019-2029
- CHART 5 PEST Analysis in Mexico 2024
- CONSUMER CONTEXT
- CHART 6 Key Insights on Consumers in Mexico 2024
- CHART 7 Consumer Landscape in Mexico 2024
- COUNTRY REPORTS DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- TRADITIONAL TOYS AND GAMES IN MEXICO
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Kidult trend drives growth, while the rise of retail e-commerce impacts distribution
- CHART 8 Key Trends 2024
- INDUSTRY PERFORMANCE
- Hot Wheels drives growth in model vehicles, driven by the popularity of Formula 1
- CHART 9 Analyst Insight
- Labubu plush craze driven by adult collectors and social media influence
- CHART 10 Labubu Leads the Way: How Kidults Are Powering Plush Toy Sales in Mexico
- Injusa targets consumers with premium ride-on vehicles which integrate technology
- CHART 11 Labubu Leads the Way: How Kidults Are Powering Plush Toy Sales in Mexico
- WHAT’S NEXT?
- The largest category, dolls and accessories, is anticipated to expand in the forecast period
- Competing with video games through the integration of technology
- Games and puzzles set to perform well, with investments in products and distribution
- Company investment in different areas likely to contribute to growth
- McDonald's Pokémon promotion to boost demand for the brand
- COMPETITIVE LANDSCAPE
- Prinsel's new toys gain traction amidst shifts in share
- Major brands sustain sales using licences and retail positioning
- Mattel’s Hot Wheels set to launch a Formula 1 collection targeting kidults
- CHANNELS
- Hypermarkets continues to lead the distribution of traditional toys and games
- Retail e-commerce sees the strongest increase, as online players invest in improvements
- Retail e-commerce set to reshape traditional toys and games
- COUNTRY REPORTS DISCLAIMER
- VIDEO GAMES IN MEXICO
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Video games software drives growth, with subscriptions an important trend
- CHART 12 Key Trends 2024
- INDUSTRY PERFORMANCE
- Video games software leads growth amidst platform evolution and promotions
- CHART 13 Analyst Insight
- Xbox Cloud Gaming and Amazon collaboration expands the reach of cloud gaming
- CHART 14 Xbox Cloud Gaming Reaches Amazon Fire TV
- Final Fantasy leverages nostalgia to engage kidult gamers, while also engaging a younger audience
- CHART 15 Final Fantasy and the Power of Nostalgia in Modern Gaming
- Shift towards subscription models for video games
- WHAT’S NEXT?
- Video games software set to drive growth over the forecast period
- Infrastructure improvements and high smartphone penetration will drive growth for mobile games
- Cloud gaming and subscriptions will capture consumers’ interest, but computer games will also remain popular
- Gaming headsets expected to be the most dynamic in video games hardware
- CHART 16 Nintendo Levels Up: Subscription Pricing Tied to Console
- COMPETITIVE LANDSCAPE
- Major games studios maintain leadership through user retention strategies and price rises
- Epic Games experiences growth through expanded content offerings
- Google funds indie studios to foster growth
- Square Enix targets kidults with nostalgia
- CHANNELS
- Retail e-commerce extends its leading share as cloud gaming rises
- Offline sales remain relevant for games for older consoles, and video games hardware
- COUNTRY REPORTS DISCLAIMER
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