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Toys and Games in Hong Kong, China

Publisher Euromonitor International
Published Jul 21, 2025
Length 27 Pages
SKU # EP20240836

Description

In 2024, toys and games in Hong Kong experienced an increase in value sales, largely due to the growing popularity of video games and the kidult phenomenon. Cloud gaming emerged as a solution to space constraints, and well-known brands enjoyed a resurgence. The transition to online retail has necessitated more robust e-commerce strategies. The competitive landscape become less concentrated, with the top five companies holding lower value share overall.

Euromonitor International's Toys and Games in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

27 Pages
Toys and Games in Hong Kong, China
Euromonitor International
July 2025
List Of Contents And Tables
TOYS AND GAMES IN HONG KONG, CHINA
EXECUTIVE SUMMARY
Rising sales mainly driven by video games and kidult trend
KEY DATA FINDINGS
CHART 1 Key Trends 2024
INDUSTRY PERFORMANCE
Video games continues to drive overall industry sales
GameBear migrates to cloud, reducing latency and improving reporting
CHART 2 GameBear’s Nova Empire: Space Commander, Embraced by Over 10 Million Global Users
Kidult trend increases value of toys targeting adults
CHART 3 Analyst Insight
WHAT’S NEXT?
Video games to drive future growth of toys and games
The need to expand target audience to drive sales in a market with declining birth rate
AI integration and increasing focus on STEM toys
COMPETITIVE LANDSCAPE
Concentration in competitive landscape declines, with Chinese brands making gains
52Toys targets IPO amid growing collectibles trend
CHART 4 52Toys Aims for Aggressive Expansion with New IPO Listing
FoloToy integrates AI chatbot with plush toys for interactive tutoring
CHANNELS
Retail e-commerce offers retailers wider reach due to cross-border platforms
HKTDC's Exhibition+ boosts retail connections, while GBA opens cross-border sales
ECONOMIC CONTEXT
CHART 5 Real GDP Growth and Inflation 2019-2029
CHART 6 PEST Analysis in Hong Kong, China 2024
CONSUMER CONTEXT
CHART 7 Key Insights on Consumers in Hong Kong, China 2024
CHART 8 Consumer Landscape in Hong Kong, China 2024
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
TRADITIONAL TOYS AND GAMES IN HONG KONG, CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Kidults and collectibles help support sales of some traditional toys and games
CHART 9 Key Trends 2024
INDUSTRY PERFORMANCE
Concerned parents aim to encourage their children to engage in creative play
Bloks Group benefits from kidult trend with successful IPO
CHART 10 BloksGroup Achieves Over USD200 Million in First Public Offerings
Playmates Toys leverages nostalgia to maintain consumer engagement
CHART 11 Re-Released TMNT Figurines Capitalises on Brand Recognition And Nostalgia
WHAT’S NEXT?
Slow growth for traditional toys and games but greater footfall from mainland can support demand
Toy manufacturers look to expand target audience due to low and falling birth rate
CHART 12 Analyst Insight
The integration of AI and STEM toys to boost sales
COMPETITIVE LANDSCAPE
LEGO Group benefits from dominating construction, the largest category
52Toys targets kidults with blind boxes and designer collectibles
FoloToy integrates AI chatbots into plush toys for interactive learning
CHANNELS
Traditional toys and games stores remains important destination
HKTDC's Exhibition+ boosts retail connections, while GBA opens cross-border sales
COUNTRY REPORTS DISCLAIMER
VIDEO GAMES IN HONG KONG, CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Video games continues to be driven by digital content and subscription services
CHART 13 Key Trends 2024
INDUSTRY PERFORMANCE
Video games returns to growth, supported by subscription services
GameBear reduces latency and reporting times using cloud services
CHART 14 Analyst Insight
Tencent and NetEase use subscriptions to broaden access for gamers
CHART 15 NetEase Reveals New Battle Royal Strategy with Mobile E-Sports Offerings
WHAT’S NEXT?
Video games software set to spearhead expansion
New consoles offer access to Steam libraries, boosting online games and subscriptions
Growth of mobile games and esports underpinned by government support
COMPETITIVE LANDSCAPE
Fragmented competitive landscape sees Chinese studios expanding globally via partnerships
Mad Catz launches N.E.K.O. arcade controller for fighting games
Genshin Impact and Pop Mart collaboration targets kidult trend
CHART 16 Dress-Up Dreams collection From Genshin Impact Leveraging Kidult Trend
CHANNELS
Retail e-commerce strengthens its dominance as distribution channel
HP launches OMEN gaming laptop with AI cooling features, supporting digital computer games
COUNTRY REPORTS DISCLAIMER

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