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Toys and Games in France

Publisher Euromonitor International
Published Jul 01, 2025
Length 29 Pages
SKU # EP20199923

Description

Toys and games in France saw a decrease in value sales in 2024, due to the falling birth rate and decreased consumer purchasing power. The kidult trend and collectibles provided some stability in traditional toys and games, but the poor performance of video games as it stabilised from an exceptional year in 2023 drove overall decline. The competitive landscape is consolidating, with major companies concentrating on innovation in response to changing demographics.

Euromonitor International's Toys and Games in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

29 Pages
Toys and Games in France
Euromonitor International
July 2025
List Of Contents And Tables
TOYS AND GAMES IN FRANCE
EXECUTIVE SUMMARY
Cautious consumer spending and a falling birth rate lead to a difficult year for toys and games
KEY DATA INSIGHTS
CHART 1 Key Trends 2024
INDUSTRY PERFORMANCE
Toys and games faces decline, driven by video games
Lego profits from the kidult trend, with innovative products like Notre-Dame de Paris
CHART 2 New Lego Notre-Dame de Paris Set Appeals to Kidults
One Piece collectible cards aim to replicate Pokémon's success
CHART 3 Asmodee Launches One Piece Trading Cards in France
Familiar video games software titles continue to lead, but there may be opportunities for smaller publishers
WHAT’S NEXT?
Video games set to drive growth in toys and games
Challenges will remain in terms of inflation and the falling birth rate
Collectibles, kidults, and new launches set to shape toys and games in the future
Innovation will be crucial for growth in toys and games
COMPETITIVE LANDSCAPE
LEGO Group drives growth, although players in video games maintain their lead
Buki expands its product range; Monopoly Go! sees success
CHART 4 Monopoly Go! Mobile Game Reimagines the Classic Board Game
In 2025, new launches and stronger competition set to affect toys and games
CHANNELS
Retail e-commerce dominates, but may be plateauing
CHART 5 Analyst Insight
Offline retailers benefit from offering advice, although grocery retailers struggle
Jouet Prix Bas attracts price-conscious parents with temporary store concept
Retailers adapt their strategy amidst falling birth rate
ECONOMIC CONTEXT
CHART 6 Real GDP Growth and Inflation 2019-2029
CHART 7 PEST Analysis in France 2024
CONSUMER CONTEXT
CHART 8 Key Insights on Consumers in France 2024
CHART 9 Consumer Landscape in France 2024
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
VIDEO GAMES IN FRANCE
KEY DATA INSIGHTS
2024 DEVELOPMENTS
In 2024, sales of video games fall after an exceptional performance the previous year
CHART 10 Key Trends 2024
INDUSTRY PERFORMANCE
Video games declines in a year of sales normalisation
Franchises dominate sales as publishers limit new releases
CHART 11 Franchises Dominate, Including The Legend Of Zelda
Video games subscriptions struggle amidst lower hardware sales and budget cuts
WHAT’S NEXT?
Video games hardware set to see the fastest growth over the forecast period
Innovation, new releases, and uptake of VR technology set to dictate changes in hardware
CHART 12 Nintendo Switch 2 is a Much Anticipated Launch
Opportunities for online and mobile games, but subscription services may not take off
COMPETITIVE LANDSCAPE
Top five companies increase their share; Sony gains in static consoles
CHART 13 Analyst Insight
Monopoly Go! is one of the most popular mobile games downloads
Upcoming product launches in both video games hardware and software
CHANNELS
Retail e-commerce gains ground from an already high base
Offline retail continues to play an important role, but Micromania faces physical software decline
FNAC's omnichannel approach drives its continued strength, particularly during peak sales periods
COUNTRY REPORTS DISCLAIMER
TRADITIONAL TOYS AND GAMES IN FRANCE
KEY DATA INSIGHTS
2024 DEVELOPMENTS
Overall stagnation, but construction sees dynamism
CHART 14 Key Trends 2024
INDUSTRY PERFORMANCE
LEGO Group's innovation and licensing boost growth for construction
Lego leverages the kidult trend with successful architecture and botanical sets
CHART 15 Lego Expands its Botanicals Range with Orchidée
Pokémon drives growth in collectible card games, and One Piece is launched in France
JouéClub and others adapt to the falling birth rate, focusing on a wider offering
CHART 16 JouéClub Broadens its Offering to Become a One-Stop-Shop
WHAT’S NEXT?
Games and puzzles to see modest expansion and continue to lead traditional toys and games
Falling birth rate and other factors set to reshape traditional toys and games
Addressing different consumer groups will be important, driving the kidult trend
CHART 17 Analyst Insight
COMPETITIVE LANDSCAPE
LEGO thrives, while Mattel and Hasbro struggle
Buki France expands its product range; Le Jouet Simple expands distribution
McLaren model vehicles engage consumers, while Lego and Mega Bloks compete
CHANNELS
Despite share decline, traditional toys and games stores remain popular
Retail e-commerce sees dynamism, but may be plateauing
Jouet Prix Bas offers lower prices during the Christmas season
COUNTRY REPORTS DISCLAIMER

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