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Toys and Games in Argentina

Publisher Euromonitor International
Published Jul 03, 2025
Length 30 Pages
SKU # EP20175070

Description

Toys and games in Argentina saw dynamic growth in 2024, at a faster rate compared to 2023, a trend attributed to the country’s high inflation which affected consumers’ purchasing power and drove up value sales. Video games continued to expand, fuelled by the increasing preference for digital entertainment and subscription services. In addition, the emerging kidult trend has led to adult engagement with both traditional toys and games, video games.

Euromonitor International's Toys and Games in Argentina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

30 Pages
Toys and Games in Argentina
Euromonitor International
July 2025
List Of Contents And Tables
TOYS AND GAMES IN ARGENTINA
EXECUTIVE SUMMARY
Inflation drives value growth, but kidult trend supports overall sales
KEY DATA FINDINGS
CHART 1 Key Trends 2024
INDUSTRY PERFORMANCE
Video games displays strong value growth amid inflation
CHART 2 Analyst Insight
Adults' nostalgia boosts traditional toys and games and popularity of esports
CHART 3 BA Gaming Cup Taps Adult Gaming Nostalgia
Dimare updates designs to appeal to modern consumers
CHART 4 City Ball Construction Game
WHAT’S NEXT?
Video games to drive further growth in toys and games
The further move towards digital content and local games studios
Imports will remain significant challenge for local market
COMPETITIVE LANDSCAPE
Wabro gains ground as Hasbro exits, resulting in distribution rights transfer
Dimare SA gains share with construction through City Ball launch
Nintendo Switch 2 and Minecraft toys to spearhead new product launches
CHART 5 Nintendo Switch 2 Among Argentina’s 2025 Launches
CHANNELS
Retail e-commerce gains share as Precios Justos ends and retail prices increase
El Mundo del Juguete leads fragmented landscape of traditional toys and games stores
ECONOMIC CONTEXT
CHART 6 Real GDP Growth and Inflation 2019-2029
CHART 7 PEST Analysis in Argentina 2024
CONSUMER CONTEXT
CHART 8 Key Insights on Consumers in Argentina 2024
CHART 9 Consumer Landscape in Argentina 2024
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
TRADITIONAL TOYS AND GAMES IN ARGENTINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Weakened disposable incomes and rising preference for digital content pressurise category
CHART 14 Key Trends 2024
INDUSTRY PERFORMANCE
Baby and infant remains resilient in face of economic downturn and digital migration
CHART 15 Analyst Insight
PlayStation Plus discounts impact traditional toys and games
CHART 16 Subscription Services Like PlayStation Plus Gain Popularity
Dimare SA innovates with City Ball to counter competition
Deadpool & Wolverine film boosts related action figure sales among kidults
CHART 17 Deadpool & Wolverine Sparks Interest Action Figures
WHAT’S NEXT?
Baby and infant to continue to lead traditional toys and games
Kidult trend and film releases to influence traditional toys and games
Cheap imports challenge local manufacturers
COMPETITIVE LANDSCAPE
Wabro SA expands following Hasbro exit amid currency volatility
Dimare expands share with construction toy success
Pop Mart launches new The Monsters plush toys inspired by international popularity of Labubu
CHANNELS
Traditional toys and games stores remains leading distribution channel
Grocery retailers lose share as government programme ends
COUNTRY REPORTS DISCLAIMER
VIDEO GAMES IN ARGENTINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Further shift towards digital content and investment by kidults drive growth
CHART 10 Key Trends 2024
INDUSTRY PERFORMANCE
Digital migration and kidult trend drive video games software
CHART 11 Analyst Insight
PlayStation discounts drive subscription uptake during Black Friday
CHART 12 Sony Leverages Black Friday to Boost PlayStation Sales
Local developers drive growth with custom products
CHART 13 2024 Game Expo in Argentina Draws Increasing Engagement
Argentinian adults help drive growth of video games through esports
WHAT’S NEXT?
Video games hardware set to return to growth over the forecast period
Kidult interest and evolving gender dynamics to help shape gaming trends
Local games developers expected to be a significant growth driver in the coming years
COMPETITIVE LANDSCAPE
Electronic Arts strengthens lead, benefiting from rising preference for digital content
Digital console usage and subscription services gain traction
Launch of Assassin's Creed Shadows and Nintendo Switch 2 in local market
CHANNELS
Retail e-commerce dominates video game distribution amid changing consumer preferences
Physical retailers remain important for video games hardware
COUNTRY REPORTS DISCLAIMER

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