
Toilet Care in Nigeria
Description
In 2024, toilet care in Nigeria recorded retail value growth of 49%, driven by rising unit prices. Consequently, retail volume declined by 1%, due to the harsh economic climate, characterised by high inflation, which led consumers to reduce spending despite the category being viewed as essential. The average unit price increased by 50% in 2024 (and by almost 100% between 2022 and 2024) driving strong current value growth while leading consumers to reduce purchases. While the category is essentia...
Euromonitor International's Toilet Care in Nigeria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: In-Cistern Devices, ITBs, Toilet Care Tablets/Powders, Toilet Cleaning Systems, Toilet Liquids/Foam.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Toilet Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Toilet Care in Nigeria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: In-Cistern Devices, ITBs, Toilet Care Tablets/Powders, Toilet Cleaning Systems, Toilet Liquids/Foam.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Toilet Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
17 Pages
- Toilet Care in Nigeria
- Euromonitor International
- February 2025
- List Of Contents And Tables
- TOILET CARE IN NIGERIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Toilet care records a retail volume decline as consumers seek cheaper options
- Strong competition helps to limit the retail volume decline for toilet care
- Toilet liquids is the only significant category as niche products suffer from high import costs
- PROSPECTS AND OPPORTUNITIES
- Economic recovery and a rising urban population is expected to support demand
- Local brands are expected to drive competition across the next five years
- Niche categories, including rim blocks, have solid scope to boost sales
- CATEGORY DATA
- Table 1 Sales of Toilet Care by Category: Value 2019-2024
- Table 2 Sales of Toilet Care by Category: % Value Growth 2019-2024
- Table 3 NBO Company Shares of Toilet Care: % Value 2020-2024
- Table 4 LBN Brand Shares of Toilet Care: % Value 2021-2024
- Table 5 Forecast Sales of Toilet Care by Category: Value 2024-2029
- Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2024-2029
- HOME CARE IN NIGERIA
- EXECUTIVE SUMMARY
- Home care in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for home care?
- MARKET INDICATORS
- Table 7 Households 2019-2024
- MARKET DATA
- Table 8 Sales of Home Care by Category: Value 2019-2024
- Table 9 Sales of Home Care by Category: % Value Growth 2019-2024
- Table 10 NBO Company Shares of Home Care: % Value 2020-2024
- Table 11 LBN Brand Shares of Home Care: % Value 2021-2024
- Table 12 Penetration of Private Label in Home Care by Category: % Value 2019-2024
- Table 13 Distribution of Home Care by Format: % Value 2019-2024
- Table 14 Distribution of Home Care by Format and Category: % Value 2024
- Table 15 Forecast Sales of Home Care by Category: Value 2024-2029
- Table 16 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Pricing
Currency Rates
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