
Toilet Care in India
Description
Toilet care in India continues to grow at a steady pace, driven by rising hygiene awareness particularly in the post-pandemic context. However, consumer engagement with the category remains largely functional, with purchases still motivated by necessity rather than aspiration. Liquid and foam-based toilet cleaners are gaining traction, reflecting a shift away from traditional substitutes such as acid or phenyl in urban areas. Nonetheless, price sensitivity continues to shape purchasing behaviour...
Euromonitor International's Toilet Care in India market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: In-Cistern Devices, ITBs, Toilet Care Tablets/Powders, Toilet Cleaning Systems, Toilet Liquids/Foam.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Toilet Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Toilet Care in India market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: In-Cistern Devices, ITBs, Toilet Care Tablets/Powders, Toilet Cleaning Systems, Toilet Liquids/Foam.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Toilet Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
15 Pages
- Toilet Care in India
- Euromonitor International
- June 2025
- List Of Contents And Tables
- TOILET CARE IN INDIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Hygiene awareness boosts growth, but functionality remains the primary driver
- Reckitt Benckiser sustains dominance through Harpic’s diversified product range
- Offline retail dominates distribution, led by neighbourhood grocery stores
- PROSPECTS AND OPPORTUNITIES
- Smaller pack sizes drive accessibility but limit premiumisation potential
- Government sanitation programmes unlock rural market potential
- Fragrance and ease-of-use shape the future of innovation
- CATEGORY DATA
- Table 1 Sales of Toilet Care by Category: Value 2019-2024
- Table 2 Sales of Toilet Care by Category: % Value Growth 2019-2024
- Table 3 NBO Company Shares of Toilet Care: % Value 2020-2024
- Table 4 LBN Brand Shares of Toilet Care: % Value 2021-2024
- Table 5 Forecast Sales of Toilet Care by Category: Value 2024-2029
- Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2024-2029
- HOME CARE IN INDIA
- EXECUTIVE SUMMARY
- Home care in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for home care?
- MARKET INDICATORS
- Table 7 Households 2019-2024
- MARKET DATA
- Table 8 Sales of Home Care by Category: Value 2019-2024
- Table 9 Sales of Home Care by Category: % Value Growth 2019-2024
- Table 10 NBO Company Shares of Home Care: % Value 2020-2024
- Table 11 LBN Brand Shares of Home Care: % Value 2021-2024
- Table 12 Penetration of Private Label in Home Care by Category: % Value 2019-2024
- Table 13 Distribution of Home Care by Format: % Value 2019-2024
- Table 14 Distribution of Home Care by Format and Category: % Value 2024
- Table 15 Forecast Sales of Home Care by Category: Value 2024-2029
- Table 16 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
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