Toilet Care in Germany

Toilet care in Germany experienced some volume and value decline in Germany in 2024, mainly due to the maturity of the category. Despite the overall weak performance, rim liquids and toilet liquids/foam were more dynamic during the year as they remained popular with local consumers. In response, players continued to launch new fragrances and engage in strong promotional and discount activity to compete effectively with private label. As a result, the volume decline rate of toilet care was notabl...

Euromonitor International's Toilet Care in Germany market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: In-Cistern Devices, ITBs, Toilet Care Tablets/Powders, Toilet Cleaning Systems, Toilet Liquids/Foam.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toilet Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.