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Tissue and Hygiene in Uganda

Publisher Euromonitor International
Published Jun 11, 2025
Length 37 Pages
SKU # EP20118822

Description

Growth in the tissue and hygiene sales is being supported by increasing product availability through importers and distributors, despite challenges such as rising import taxes and environmental concerns over non-biodegradable products.

Euromonitor International's Tissue and Hygiene in Uganda report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

37 Pages
Tissue and Hygiene in Uganda
Euromonitor International
June 2025
List Of Contents And Tables
TISSUE AND HYGIENE IN UGANDA
EXECUTIVE SUMMARY
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
MARKET DATA
Table 1 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 2 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
Table 4 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
Table 5 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
Table 6 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
Table 7 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
Table 8 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
Table 9 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
MENSTRUAL CARE
Key Data Findings
2024 Developments
Growth for menstrual care as these products are accessible to more women
Procter & Gamble extends its lead and enjoys strong growth
Small local grocers maintains its outright lead
PROSPECTS AND OPPORTUNITIES
Increasing consumer sophistication boosts demand for menstrual care
The development of retail e-commerce benefits sales of menstrual care
Improving living standards boost demand for innovation and more sophisticated products
Category Data
Table 10 Retail Sales of Menstrual Care by Category: Value 2019-2024
Table 11 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
Table 12 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
Table 13 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
Table 14 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
Table 15 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029
NAPPIES/DIAPERS/PANTS
Nappies/diapers/pants benefits from more women in the workplace and rising disposable incomes
Consumers continue to favour Pampers thanks to its reputation for quality
Nappies/diapers/pants benefits from widespread distribution and is led by small local grocers
Sales benefit from rising urbanisation and rising disposable incomes
The continued development of retail e-commerce boosts sales of nappies/diapers/pants over the forecast period
Growing consumer base catered to by accessibly-priced products
Table 16 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
Table 17 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
Table 18 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
Table 19 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
Table 20 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
Table 21 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029
RETAIL ADULT INCONTINENCE
Marginal increase in sales of retail adult incontinence as economic conditions and import taxes dampen demand
Fine Care retains its popularity thanks to widespread distribution
Health and beauty specialists retains the outright lead, though retail e-commerce sees strong growth
Growth of retail adult incontinence thanks to rising awareness and an ageing population
Growing share for modern grocery retailers and retail e-commerce over the forecast period
Lower unit costs provide consumers with greater access to these products
Table 22 Sales of Retail Adult Incontinence by Category: Value 2019-2024
Table 23 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
Table 24 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
Table 25 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
Table 26 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
Table 27 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029
WIPES
Baby wipes continues to characterise sales of wipes in 2024
Leading brands in wipes leverage on the marketing support of their umbrella brands, especially in nappies/diapers
Supermarkets retains the lead in wipes
Forecast period sales of wipes benefit from demand for baby wipes and Westernisation trends
Growth of online retailers boosts availability of wipes as consumers embrace convenience
Scope for innovation in wipes
Table 28 Retail Sales of Wipes by Category: Value 2019-2024
Table 29 Retail Sales of Wipes by Category: % Value Growth 2019-2024
Table 30 NBO Company Shares of Retail Wipes: % Value 2020-2024
Table 31 LBN Brand Shares of Retail Wipes: % Value 2021-2024
Table 32 Forecast Retail Sales of Wipes by Category: Value 2024-2029
Table 33 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029
RETAIL TISSUE
Growth of retail tissue in 2024, driven by the popularity of toilet paper
Global Paper Products retains the lead with its popular Luxury brand
Small local grocers retains the outright lead, although supermarkets sees the strongest growth
Forecast period growth of retail tissue thanks to urbanisation and rising income levels
Wider access to retail tissue as producers ramp up their distribution efforts
Lack of interest in most retail tissue products focuses innovation efforts on good price/quality offerings
Table 34 Retail Sales of Tissue by Category: Value 2019-2024
Table 35 Retail Sales of Tissue by Category: % Value Growth 2019-2024
Table 36 NBO Company Shares of Retail Tissue: % Value 2020-2024
Table 37 LBN Brand Shares of Retail Tissue: % Value 2021-2024
Table 38 Forecast Retail Sales of Tissue by Category: Value 2024-2029
Table 39 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029
AWAY-FROM-HOME TISSUE AND HYGIENE
AFH tissue and hygiene sales grow via a variety of channels in 2024
AFH adult incontinence continues to suffer from a lack of demand
Threse major brands characterise the competitive landscape
Positive prospects for AFH tissue and hygiene over the forecast period
Luxury and Silkee brands retain their leading positions
Growing focus on hygiene and services boosts demand for AFH supply contracts
Table 40 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
Table 41 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
Table 42 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
Table 43 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
Table 44 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
Table 45 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029

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