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Tissue and Hygiene in Slovenia

Publisher Euromonitor International
Published Apr 03, 2025
Length 53 Pages
SKU # EP19912484

Description

Tissue and hygiene in Slovenia continued to witness strong retail current value growth in 2024. Growth was driven by stable consumer demand, coupled with moderately rising product prices amidst lingering, but slowing inflation. In the post-Coronavirus (COVID-19) period, personal hygiene awareness among consumers continued to grow, having a positive effect on retail sales of tissue and hygiene products. Public health campaigns conducted during and in the post-COVID-19 period had a positive effect...

Euromonitor International's Tissue and Hygiene in Slovenia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

53 Pages
Tissue and Hygiene in Slovenia
Euromonitor International
April 2025
List Of Contents And Tables
TISSUE AND HYGIENE IN SLOVENIA
EXECUTIVE SUMMARY
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 1 Birth Rates 2019-2024
Table 2 Infant Population 2019-2024
Table 3 Female Population by Age 2019-2024
Table 4 Total Population by Age 2019-2024
Table 5 Households 2019-2024
Table 6 Forecast Infant Population 2024-2029
Table 7 Forecast Female Population by Age 2024-2029
Table 8 Forecast Total Population by Age 2024-2029
Table 9 Forecast Households 2024-2029
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
MENSTRUAL CARE IN SLOVENIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Convenience, comfort and innovation push slim/thin/ultra-thin towels with wings
Private label gains traction amidst price-sensitive consumer behaviour
Growing competition in the distribution landscape
PROSPECTS AND OPPORTUNITIES
Modest but stable growth while slim/thin/ultra-thin towels with wings gain momentum
Digitalisation to help shape demand and retail distribution
Sustainability, natural, effective and comfortable products to win over consumers
CATEGORY DATA
Table 19 Retail Sales of Menstrual Care by Category: Value 2019-2024
Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
Table 21 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
Table 22 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
Table 23 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
Table 24 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029
NAPPIES/DIAPERS/PANTS IN SLOVENIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
The demand for disposable pants rises although falling birth rates hamper nappies/diapers/pants as a whole
Shift to private label boosts dm-Drogerie Markt
Strong development by online and offline retailers fosters a turn to e-commerce
PROSPECTS AND OPPORTUNITIES
Falling birth rates to shrink the consumer base
Physical supermarkets and hypermarkets under growing pressure
Innovation to lead to premiumisation
CATEGORY DATA
Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029
RETAIL ADULT INCONTINENCE IN SLOVENIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Ageing population trend grows the consumer base
Simps’S leverages the strong Tena brand to dominate retail adult incontinence amid growing competition
Convenience and omnichannel approaches spur e-commerce
PROSPECTS AND OPPORTUNITIES
Expansion in the consumer base and offer of retail adult incontinence
New online sellers and younger audience to push e-commerce purchases
Sustainable and smart approaches to retail adult incontinence
CATEGORY DATA
Table 31 Sales of Retail Adult Incontinence by Category: Value 2019-2024
Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029
RX/REIMBURSEMENT ADULT INCONTINENCE IN SLOVENIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Higher public health investments, urbanisation and rising number of incontinence sufferers boost demand
Leading retail players hold sway in Rx/Reimbursement adult incontinence
Wider awareness of incontinence reduces stigma and encourages a search for solutions and protection
PROSPECTS AND OPPORTUNITIES
Upward growth trajectory amid a wide range of causes of incontinence
Innovation to meet the needs of an increasingly discerning consumer base
Need to overcome private and public healthcare challenges
CATEGORY DATA
Table 37 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2019-2024
Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2019-2024
Table 39 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2024-2029
Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2024-2029
WIPES IN SLOVENIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rising hygiene awareness underpins the growing use of wipes
Nivea leads but private label gains ground
Supermarkets and hypermarkets cede ground to competitors
PROSPECTS AND OPPORTUNITIES
Polarisation of demand incorporating private label and premiumisation
Social media marketing complements retail e-commerce
Innovation and sustainable products to stimulate premium demand
CATEGORY DATA
Table 41 Retail Sales of Wipes by Category: Value 2019-2024
Table 42 Retail Sales of Wipes by Category: % Value Growth 2019-2024
Table 43 NBO Company Shares of Retail Wipes: % Value 2020-2024
Table 44 LBN Brand Shares of Retail Wipes: % Value 2021-2024
Table 45 Forecast Retail Sales of Wipes by Category: Value 2024-2029
Table 46 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029
RETAIL TISSUE IN SLOVENIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Heightened hygiene standards, convenience and a stronger offer boost the demand for paper towels
Private label competes strongly with the leading brands
Large modern grocery retailers dominate but distribution continues to diversify
PROSPECTS AND OPPORTUNITIES
Pocket handkerchiefs to be the most dynamic category
Wide scope for the development and growth of e-commerce in retail tissue
Cost-effective strategies to win over price-sensitive consumers
CATEGORY DATA
Table 47 Retail Sales of Tissue by Category: Value 2019-2024
Table 48 Retail Sales of Tissue by Category: % Value Growth 2019-2024
Table 49 NBO Company Shares of Retail Tissue: % Value 2020-2024
Table 50 LBN Brand Shares of Retail Tissue: % Value 2021-2024
Table 51 Forecast Retail Sales of Tissue by Category: Value 2024-2029
Table 52 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029
AWAY-FROM-HOME TISSUE AND HYGIENE IN SLOVENIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Government support and channel dynamism boost away-from-home tissue
Rising demand and improving supply spur AFH adult incontinence
Manufacturers focus on innovation to meet demand trends
PROSPECTS AND OPPORTUNITIES
Hygiene focus to grow the demand for AFH tissue and hygiene
E-commerce to gain traction and add dynamism to AFH supply
Social, environmental and personalisation trends to gain weight in the AFH sphere
CATEGORY DATA
Table 53 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
Table 55 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
Table 56 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
Table 57 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
Table 58 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029

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