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Tissue and Hygiene in Norway

Publisher Euromonitor International
Published Mar 13, 2023
Length 52 Pages
SKU # EP17849115

Description

Tissue and Hygiene in Norway

Growth and development in tissue and hygiene in Norway in 2022 were impacted by a number of important factors. The ongoing effects of the COVID-19 pandemic, as well as Russia's invasion of Ukraine, have contributed to a high inflationary environment in Norway. This has led to unit price hikes and changing consumer behaviour as Norwegians are becoming more focused on cost when making purchasing decisions. Soaring energy prices, supply chain disruptions, and material and packaging shortages have b...

Euromonitor International's Tissue and Hygiene in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

52 Pages
Tissue and Hygiene in Norway
Euromonitor International
March 2023
List Of Contents And Tables
TISSUE AND HYGIENE IN NORWAY
EXECUTIVE SUMMARY
Tissue and hygiene in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 1 Birth Rates 2017-2022
Table 2 Infant Population 2017-2022
Table 3 Female Population by Age 2017-2022
Table 4 Total Population by Age 2017-2022
Table 5 Households 2017-2022
Table 6 Forecast Infant Population 2022-2027
Table 7 Forecast Female Population by Age 2022-2027
Table 8 Forecast Total Population by Age 2022-2027
Table 9 Forecast Households 2022-2027
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
SANITARY PROTECTION IN NORWAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Average unit prices rise, supporting private label, while reusable alternative threaten growth of traditional sanitary products
Innovation focuses on high efficacy
Sustainability trends continue to inform development
PROSPECTS AND OPPORTUNITIES
Competitive threat from substitution formats
Weakening economic outlook may prompt downtrading
Tampons to suffer as menstrual cups gain ground
CATEGORY DATA
Table 19 Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Table 21 Retail Sales of Tampons by Application Format: % Value 2017-2022
Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
NAPPIES/DIAPERS/PANTS IN NORWAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Rising prices and falling birth rates dampen demand
Allergy concerns take centre stage
Eco-concerns remain important to players and consumers alike
PROSPECTS AND OPPORTUNITIES
Volume sales set to limited growth
Volume growth supported by innovation and broader range of available products
Green developments may hinder growth
CATEGORY DATA
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2018-2022
Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2019-2022
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2022-2027
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2022-2027
RETAIL ADULT INCONTINENCE IN NORWAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Moderate/heavy adult incontinence leads growth in volume sales in 2022
Demand support by natural trends of ageing and obesity
Growing acceptance and e-commerce help to reduce embarrassment
PROSPECTS AND OPPORTUNITIES
Leakproof apparel to pose competitive challenges
Inflationary pressures may hinder growth, though ageing population will sustain demand
Return to pre-pandemic lifestyles to further support sales
CATEGORY DATA
Table 32 Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2018-2022
Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2019-2022
Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2022-2027
Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2022-2027
RX/REIMBURSEMENT ADULT INCONTINENCE IN NORWAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Blue receipt programme offers cost-savings to sufferers
Heightened awareness of health and wellness pushes consumers to seek help for incontinence problems
Essity and Attends control the competitive landscape
PROSPECTS AND OPPORTUNITIES
Ageing population and rising obesity will support volume and value rises
Cost pressures remain a threat to forecast projections
Selfcare trends to underpin continued demand
CATEGORY DATA
Table 57 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2017-2022
Table 58 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2017-2022
Table 59 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2022-2027
Table 60 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2022-2027
WIPES IN NORWAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Baby wipes and intimate wipes only category members to see positive volume growth in 2022
General purpose wipes fall in post-pandemic context
Eco-trends continue to inform innovation and development
PROSPECTS AND OPPORTUNITIES
Economic uncertainty may see shift towards low-cost options
Environmental concerns have potential to undermine growth, and should prompt players to invest in sustainable solutions
Projected growth for intimate wipes
CATEGORY DATA
Table 38 Retail Sales of Wipes by Category: Value 2017-2022
Table 39 Retail Sales of Wipes by Category: % Value Growth 2017-2022
Table 40 NBO Company Shares of Retail Wipes: % Value 2018-2022
Table 41 LBN Brand Shares of Retail Wipes: % Value 2019-2022
Table 42 Forecast Retail Sales of Wipes by Category: Value 2022-2027
Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2022-2027
RETAIL TISSUE IN NORWAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Tablecloths and napkins lead volume sales growth in 2022
Private label goes from strength to strength
Boxed facial tissues benefits from higher incidence of colds and flu
PROSPECTS AND OPPORTUNITIES
Boxed facial tissues to continue leading volume sales despite economic woes
Persistent price rises and expanding eco-awareness to present ongoing challenges
Post-pandemic trends will support demand for boxed facial tissues though other category members may suffer
CATEGORY DATA
Table 44 Retail Sales of Tissue by Category: Value 2017-2022
Table 45 Retail Sales of Tissue by Category: % Value Growth 2017-2022
Table 46 NBO Company Shares of Retail Tissue: % Value 2018-2022
Table 47 LBN Brand Shares of Retail Tissue: % Value 2019-2022
Table 48 Forecast Retail Sales of Tissue by Category: Value 2022-2027
Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2022-2027
AWAY-FROM-HOME TISSUE AND HYGIENE IN NORWAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Players invest in circularity
Post-pandemic recovery of service channels boosts growth
Well-established, leading players benefit from strong relationships with suppliers
PROSPECTS AND OPPORTUNITIES
Lingering pandemic-related hygiene worries to sustain sales-supporting trends and habits
Waste reduction and efficient use of resources to improve
Data-driven developments and smart technology will become more prevalent
CATEGORY DATA
Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2017-2022
Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2017-2022
Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2022
Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2022-2027
Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2022-2027

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