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Tissue and Hygiene in Jordan

Publisher Euromonitor International
Published Mar 21, 2025
Length 37 Pages
SKU # EP19882426

Description

Tissue and hygiene saw strong current value growth in Jordan in 2024. Growth was driven by a number of factors, including ongoing urbanisation and increased consciousness of the significance of cleanliness and hygiene. Demographic developments played a key role. A growing female population and more women entering the paid workforce had an impact on sales, especially in menstrual care. At the same time, an increasing elderly population supported demand for retail adult incontinence.

Euromonitor International's Tissue and Hygiene in Jordan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

37 Pages
Tissue and Hygiene in Jordan
Euromonitor International
March 2025
List Of Contents And Tables
TISSUE AND HYGIENE IN JORDAN
EXECUTIVE SUMMARY
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
MARKET DATA
Table 1 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 2 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
Table 4 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
Table 5 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
Table 6 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
Table 7 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
Table 8 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
Table 9 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
MENSTRUAL CARE
Key Data Findings
2024 Developments
Growth in the female population, and increasing education and empowerment
Procter & Gamble leads in menstrual care
Small local grocers channel is the key contributor to sales of menstrual care products
Prospects and Opportunities
Menstrual care expected to maintain growth trend
E-commerce channel set to make a greater contribution to sales of menstrual care
High purchasing power of Jordanian households can support product innovation
Category Data
Table 10 Retail Sales of Menstrual Care by Category: Value 2019-2024
Table 11 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
Table 12 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
Table 13 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
Table 14 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
Table 15 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029
NAPPIES/DIAPERS/PANTS
Nappies/diapers/pants faces challenge of falling birth rates
Al Sanabel Converting Industries Co leads nappies/diapers/pants
Small local grocers the largest distribution channel in nappies/diapers/pants
Sales of nappies/diapers/pants expected to decline in the long run
E-commerce to become increasingly important
Opportunities for innovations such as smart nappies and ultra-absorbent materials
Table 16 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
Table 17 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
Table 18 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
Table 19 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
Table 20 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
Table 21 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029
RETAIL ADULT INCONTINENCE
Adult incontinence continues to grow, driven by growing elderly population
Fine leads adult incontinence
Pharmacies a key channel for adult incontinence products
Sales of adult incontinence expected to see continued solid growth
E-commerce set to make increasing contribution to sales of adult incontinence products
Innovations to focus on affordability and efficiency
Table 22 Sales of Retail Adult Incontinence by Category: Value 2019-2024
Table 23 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
Table 24 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
Table 25 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
Table 26 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
Table 27 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029
WIPES
Rising demand for personal wipes
Munir Sukhtian Group the leading player in personal wipes
Supermarkets channel the key contributor to sales of personal wipes
Personal wipes expected to maintain steady growth
Further expansion of e-commerce
Innovations expected in the forecast period
Table 28 Retail Sales of Wipes by Category: Value 2019-2024
Table 29 Retail Sales of Wipes by Category: % Value Growth 2019-2024
Table 30 NBO Company Shares of Retail Wipes: % Value 2020-2024
Table 31 LBN Brand Shares of Retail Wipes: % Value 2021-2024
Table 32 Forecast Retail Sales of Wipes by Category: Value 2024-2029
Table 33 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029
RETAIL TISSUE
Retail tissue showing solid growth
Nuqul leads retail tissue
Small local grocers key to distribution of retail tissue products
Further growth ahead
E-commerce to establish presence in category
Eco-friendly products to enter the market.
Table 34 Retail Sales of Tissue by Category: Value 2019-2024
Table 35 Retail Sales of Tissue by Category: % Value Growth 2019-2024
Table 36 NBO Company Shares of Retail Tissue: % Value 2020-2024
Table 37 LBN Brand Shares of Retail Tissue: % Value 2021-2024
Table 38 Forecast Retail Sales of Tissue by Category: Value 2024-2029
Table 39 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029
AWAY-FROM-HOME TISSUE AND HYGIENE
Away-from-home tissues in decline due to fall in tourism activities
Nuqul Group plays key role in AFH market
No significant presence for away-from-home adult incontinence
AFH tissue and hygiene set to see growth
Digitalisation set to nurture e-commerce and B2B platforms
Customisation set to be the key to innovation in the AFH tissue market
Table 40 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
Table 41 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
Table 42 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
Table 43 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
Table 44 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
Table 45 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029

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