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Tissue and Hygiene in Hong Kong, China

Publisher Euromonitor International
Published Mar 06, 2025
Length 55 Pages
SKU # EP19813306

Description

Tissue and hygiene in Hong Kong demonstrated a steady performance in 2024, bolstered by improved international visitor inflows. However, local consumers have been facing tighter budgets amid rising living costs, prompting a shift towards volume and value discounts. Tourist spending has notably decreased in value compared to prior years, while local consumers are gravitating towards value-for-money bundles as foot traffic in the city diminishes due to relaxed travel policies. Many are trading dow...

Euromonitor International's Tissue and Hygiene in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

55 Pages
Tissue and Hygiene in Hong Kong, China
Euromonitor International
March 2025
List Of Contents And Tables
TISSUE AND HYGIENE IN HONG KONG, CHINA
EXECUTIVE SUMMARY
Tissue and hygiene in 2024: The big picture
Key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 1 Birth Rates 2019-2024
Table 2 Infant Population 2019-2024
Table 3 Female Population by Age 2019-2024
Table 4 Total Population by Age 2019-2024
Table 5 Households 2019-2024
Table 6 Forecast Infant Population 2024-2029
Table 7 Forecast Female Population by Age 2024-2029
Table 8 Forecast Total Population by Age 2024-2029
Table 9 Forecast Households 2024-2029
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
MENSTRUAL CARE IN HONG KONG, CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Consumers seek cost-effective menstrual care solutions amid rising living costs
Kimberly-Clark retains slim leadership of menstrual care
Supermarkets remains most popular channel for menstrual care purchases
PROSPECTS AND OPPORTUNITIES
Influx of immigrants to the city will help fuel future growth
Retail e-commerce likely to return to stable growth over the forecast period
Consumers to explore niche sustainable alternatives
CATEGORY DATA
Table 19 Retail Sales of Menstrual Care by Category: Value 2019-2024
Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
Table 21 Retail Sales of Tampons by Application Format: % Value 2019-2024
Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029
NAPPIES/DIAPERS/PANTS IN HONG KONG, CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Nappies/diapers/pants records single-digit growth through the dynamic disposable pants
Procter & Gamble retains slim lead in nappies/diapers/pants
Retail e-commerce still appeals as consumers seek value-for-money purchases
PROSPECTS AND OPPORTUNITIES
Declining birth rate may be supplemented by influx of government talent schemes
Retail e-commerce set to see competition from offline channels
Natural positioning of nappies/diapers likely to rise over the forecast period
CATEGORY DATA
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029
RETAIL ADULT INCONTINENCE IN HONG KONG, CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Ageing population drives growth of retail adult incontinence
Tena eases transition by offering modern solutions
Retail offline continues to dominate distribution
PROSPECTS AND OPPORTUNITIES
Increasing competition for brands likely over the forecast period
Elevated polarisation between incontinence products
Advanced product innovation likely to emerge in the long term
CATEGORY DATA
Table 32 Sales of Retail Adult Incontinence by Category: Value 2019-2024
Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029
WIPES IN HONG KONG, CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Positioning of pure water wipes as category growth driver
Intensified competition for leaders from smaller players
Supermarkets strengthens dominance as distribution channel for wipes
PROSPECTS AND OPPORTUNITIES
Ageing population could emerge as forecast period growth driver
Convenience stores to gain share from retail e-commerce over forecast period
Rise of shrinking packaging sizes
CATEGORY DATA
Table 38 Retail Sales of Wipes by Category: Value 2019-2024
Table 39 Retail Sales of Wipes by Category: % Value Growth 2019-2024
Table 40 NBO Company Shares of Retail Wipes: % Value 2020-2024
Table 41 LBN Brand Shares of Retail Wipes: % Value 2021-2024
Table 42 Forecast Retail Sales of Wipes by Category: Value 2024-2029
Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029
RETAIL TISSUE IN HONG KONG, CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Price-sensitive consumers influence purchases of retail tissue in 2024
Competitive landscape remains consolidated but smaller players make gains
Supermarkets retains position as dominant distribution channel through increased volume and value discounts
PROSPECTS AND OPPORTUNITIES
Brands may need to justify higher costs to foster further sales growth
Warehouse clubs of neighbouring Chinese cities pose potential threat
Sustainability remains a key focus for future product innovation
CATEGORY DATA
Table 44 Retail Sales of Tissue by Category: Value 2019-2024
Table 45 Retail Sales of Tissue by Category: % Value Growth 2019-2024
Table 46 NBO Company Shares of Retail Tissue: % Value 2020-2024
Table 47 LBN Brand Shares of Retail Tissue: % Value 2021-2024
Table 48 Forecast Retail Sales of Tissue by Category: Value 2024-2029
Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029
AWAY-FROM-HOME TISSUE AND HYGIENE IN HONG KONG, CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Steady growth for away-from-home tissue maintained by international tourism
Stable performance of AFH adult incontinence supported by ageing population
Cross-border care options present challenge to local healthcare facilities
PROSPECTS AND OPPORTUNITIES
Mainland Chinese tourists to continue driving channel growth
Incentives to relocate care of ageing population to Greater Bay Area
Potential challenges to future growth of away-from-home tissue
CATEGORY DATA
Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2019-2024
Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029

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