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Tissue and Hygiene in Honduras

Publisher Euromonitor International
Published Mar 12, 2025
Length 43 Pages
SKU # EP19864115

Description

In 2024, the tissue and hygiene market in Honduras experienced steady growth in both value and volume sales mainly thanks to a more stable economic context influenced by lower inflationary pressures. According to data from the Central Bank of Honduras (BCH), the consumer price index (CPI) closed at 3.8%, the lowest recorded in the previous eight years.

Euromonitor International's Tissue and Hygiene in Honduras report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

43 Pages
Tissue and Hygiene in Honduras
Euromonitor International
March 2025
List Of Contents And Tables
TISSUE AND HYGIENE IN HONDURAS
EXECUTIVE SUMMARY
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
MARKET DATA
Table 1 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 2 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
Table 4 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
Table 5 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
Table 6 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
Table 7 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
Table 8 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
Table 9 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
MENSTRUAL CARE
Key Data Findings
2024 DEVELOPMENTS
Higher cost of living affects purchasing patterns in menstrual care
Ongoing high level of concentration in menstrual care
In recent years, different purchasing capacities have accentuated consumer preferences for certain retailers
PROSPECTS AND OPPORTUNITIES
Income inequality conditions hinder the performance of menstrual care
The development of digital platforms in terms of sales of menstrual care products remains pending
Innovations in menstrual care seek to connect with the lifestyles of young generations
Category Data
Table 10 Retail Sales of Menstrual Care by Category: Value 2019-2024
Table 11 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
Table 12 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
Table 13 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
Table 14 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
Table 15 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029
NAPPIES/DIAPERS/PANTS
Changes in demographic composition and economic environment pose a challenging scenario for baby diapers
Economic context leads Honduran parents to consider purchases of emerging brands
High penetration of traditional channels given the limited labour market
Challenging environment for growth of junior nappies/diapers
The evolution of digital media in the short term aims to educate and inform parents rather than capitalise on sales of junior diapers
Innovations aim to connect around holistic care of children among more conscious parents
Table 16 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
Table 17 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
Table 18 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
Table 19 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
Table 20 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
Table 21 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029
RETAIL ADULT INCONTINENCE
Despite a context of economic pressures, the category of adult incontinence continues to expand
Category grows in competitiveness with increasing offer of emerging brands
Adult incontinence distribution still targets higher-income demographics
Greater openness to the use of incontinence products in adults favours the evolution of the category
Digital channels make sales of retail adult incontinence products more discreet and help to destigmatise their use
The use of incontinence products in adults is moving away from the paradigm of being exclusive to older adults
Table 22 Sales of Retail Adult Incontinence by Category: Value 2019-2024
Table 23 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
Table 24 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
Table 25 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
Table 26 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
Table 27 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029
WIPES
Wipes expands by relying on multifunctionality characteristics
Category characterised by increased competitiveness with lower priced brands reaching young demographics
Impact of the economic context on the purchasing power of Hondurans boosts small local grocers
Growing affordability and adoption of new habits encourage product development
A lack of concrete incentives to make savings limit the development of retail e-commerce
Innovations aim for a higher level of micro-segmentation
Table 28 Retail Sales of Wipes by Category: Value 2019-2024
Table 29 Retail Sales of Wipes by Category: % Value Growth 2019-2024
Table 30 NBO Company Shares of Retail Wipes: % Value 2020-2024
Table 31 LBN Brand Shares of Retail Wipes: % Value 2021-2024
Table 32 Forecast Retail Sales of Wipes by Category: Value 2024-2029
Table 33 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029
RETAIL TISSUE
Less price volatility and more stability seen in retail tissue in 2024
A wider mix of options aimed at different purchasing capacities is a success strategy
Small local grocers still have high social significance in Honduras in the distribution of basic necessities though supermarkets retains outright lead
The commoditised positioning of toilet paper among local consumers is increasingly accentuated
Traditional channel remains highly relevant in a country where consumers have limited purchasing power
The success of innovations depends on their ability to offer savings
Table 34 Retail Sales of Tissue by Category: Value 2019-2024
Table 35 Retail Sales of Tissue by Category: % Value Growth 2019-2024
Table 36 NBO Company Shares of Retail Tissue: % Value 2020-2024
Table 37 LBN Brand Shares of Retail Tissue: % Value 2021-2024
Table 38 Forecast Retail Sales of Tissue by Category: Value 2024-2029
Table 39 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029
AWAY-FROM-HOME TISSUE AND HYGIENE
Favourable economic context for the growth in sales of away-from-home tissue
Away-from-home adult incontinence shows slow development
Innovation aims at solutions with a higher level of customisation
Industry boosted by growth in tourism, new openings in horeca and a greater focus on hygiene in institutions
Digitalisation in customer service processes for away-from-home products in Honduras has still to evolve
Innovations are presented as allies in company drives towards optimisation
Table 40 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
Table 41 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
Table 42 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
Table 43 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
Table 44 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
Table 45 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029

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