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Tissue and Hygiene in Guatemala

Publisher Euromonitor International
Published Mar 13, 2025
Length 43 Pages
SKU # EP19864124

Description

Tissue and hygiene in Guatemala in 2024 registered moderate current value growth, though constant value growth fell marginally. Though inflation has eased, consumers were still highly price conscious and players continued to offer frequent discounts and promotions to support volume sales and this cut into profit margins.

Euromonitor International's Tissue and Hygiene in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

43 Pages
Tissue and Hygiene in Guatemala
Euromonitor International
March 2025
List Of Contents And Tables
TISSUE AND HYGIENE IN GUATEMALA
EXECUTIVE SUMMARY
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 1 Birth Rates 2019-2024
Table 2 Infant Population 2019-2024
Table 3 Female Population by Age 2019-2024
Table 4 Total Population by Age 2019-2024
Table 5 Households 2019-2024
Table 6 Forecast Infant Population 2024-2029
Table 7 Forecast Female Population by Age 2024-2029
Table 8 Forecast Total Population by Age 2024-2029
Table 9 Forecast Households 2024-2029
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
MENSTRUAL CARE IN GUATEMALA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Pantyliners registers significant fall in volume sales
Global brands continue to dominate
Shifting dynamics in distribution
PROSPECTS AND OPPORTUNITIES
Positive growth over forecast period
Menstrual poverty still an issue
Continuing innovations in menstrual care
CATEGORY DATA
Table 19 Retail Sales of Menstrual Care by Category: Value 2019-2024
Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
Table 21 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
Table 22 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
Table 23 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
Table 24 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029
NAPPIES/DIAPERS/PANTS IN GUATEMALA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Profitability falls, as higher costs continue to impact
Smaller brands gaining value share, due to their competitive pricing
Discounters emerge as largest single channel
PROSPECTS AND OPPORTUNITIES
Positive outlook over forecast period
Global players look to gain value share
Brands balance innovation with affordability
CATEGORY DATA
Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029
RETAIL ADULT INCONTINENCE IN GUATEMALA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Positive volume growth
Innovation focuses on products designed for women
Hypermarkets account for over half of value sales
PROSPECTS AND OPPORTUNITIES
Healthy outlook over forecast period
Top players benefit from high brand loyalty
Pants format gains value share
CATEGORY DATA
Table 31 Sales of Retail Adult Incontinence by Category: Value 2019-2024
Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029
WIPES IN GUATEMALA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Healthy volume growth for wipes, with promotions driving sales
Huggies and Pampers continue to dominate
Frequent promotions support supermarket channel
PROSPECTS AND OPPORTUNITIES
Moderate growth expected in the forecast period
Local brand Pom Pom gains value share and Kimberly-Clark ups its game
Bundling used as strategy to gain share
CATEGORY DATA
Table 37 Retail Sales of Wipes by Category: Value 2019-2024
Table 38 Retail Sales of Wipes by Category: % Value Growth 2019-2024
Table 39 NBO Company Shares of Retail Wipes: % Value 2020-2024
Table 40 LBN Brand Shares of Retail Wipes: % Value 2021-2024
Table 41 Forecast Retail Sales of Wipes by Category: Value 2024-2029
Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029
RETAIL TISSUE IN GUATEMALA
KEY DATA FINDINGS
2024 DEVELOPMENTS
High costs hit profitability
Wal-Mart continues to gain value share
Small local grocers account for largest value share
PROSPECTS AND OPPORTUNITIES
Healthy performance over forecast period
Kimberly-Clark commits to Guatemala
Branded players fight to hold on to value share
CATEGORY DATA
Table 43 Retail Sales of Tissue by Category: Value 2019-2024
Table 44 Retail Sales of Tissue by Category: % Value Growth 2019-2024
Table 45 NBO Company Shares of Retail Tissue: % Value 2020-2024
Table 46 LBN Brand Shares of Retail Tissue: % Value 2021-2024
Table 47 Forecast Retail Sales of Tissue by Category: Value 2024-2029
Table 48 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029
AWAY-FROM-HOME TISSUE AND HYGIENE IN GUATEMALA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Healthy value growth in away-from-home tissue, boosted by increasing tourism
Value growth for AFH adult incontinence, though value sales still low
Limited innovation, as players focus on profit margins
PROSPECTS AND OPPORTUNITIES
Continuing healthy growth for away-from-home tissue over forecast period
Kimberly-Clark commits to Guatemala
Degree of premiumisation over forecast period
CATEGORY DATA
Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
Table 51 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
Table 52 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
Table 53 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
Table 54 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029

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