Report cover image

Tissue and Hygiene in Greece

Publisher Euromonitor International
Published Mar 10, 2025
Length 54 Pages
SKU # EP19864133

Description

Sales of tissue and hygiene products declined in Greece in 2024 in value terms and remained flat in volume terms. Inflationary pressures have started to ease, with price hikes in food persisting but prices in non-food categories, including tissue and hygiene, normalising. The introduction of a government price regulation scheme in March 2024 forced companies to lower the starting price of essential goods, including several tissue and hygiene products, leading to significant retail price reductio...

Euromonitor International's Tissue and Hygiene in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

54 Pages
Tissue and Hygiene in Greece
Euromonitor International
March 2025
List Of Contents And Tables
TISSUE AND HYGIENE IN GREECE
EXECUTIVE SUMMARY
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 1 Birth Rates 2019-2024
Table 2 Infant Population 2019-2024
Table 3 Female Population by Age 2019-2024
Table 4 Total Population by Age 2019-2024
Table 5 Households 2019-2024
Table 6 Forecast Infant Population 2024-2029
Table 7 Forecast Female Population by Age 2024-2029
Table 8 Forecast Total Population by Age 2024-2029
Table 9 Forecast Households 2024-2029
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
MENSTRUAL CARE IN GREECE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Consumer shift towards sustainable and alternative products
Mega Disposables SA retains leadership while P&G introduces larger pack sizes to address price sensitivity
Supermarkets maintain lead, but share declines slightly
PROSPECTS AND OPPORTUNITIES
Demographic challenges and changing product preferences
E-commerce to continue growing, but store-based retailing remains dominant
Innovation in sustainability to gain traction
CATEGORY DATA
Table 19 Retail Sales of Menstrual Care by Category: Value 2019-2024
Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
Table 21 Retail Sales of Tampons by Application Format: % Value 2019-2024
Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029
NAPPIES/DIAPERS/PANTS IN GREECE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Price reductions and birth rate decline hinder growth
Competitive landscape: A highly consolidated market
Supermarkets retain the largest share, but e-commerce gains ground
PROSPECTS AND OPPORTUNITIES
Declining birth rates to challenge growth
E-commerce to continue disrupting supermarket sales
Innovation focused on larger pack sizes and value for money
CATEGORY DATA
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029
RETAIL ADULT INCONTINENCE IN GREECE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Government price regulations impact market growth
Competitive landscape: Branded players maintain dominance
Supermarkets lead, but discounters and variety stores gain share
PROSPECTS AND OPPORTUNITIES
Ageing population to drive growth in retail adult incontinence
E-commerce to grow as digital shopping becomes more mainstream
Product innovation to focus on comfort, discretion, and gender-specific designs
CATEGORY DATA
Table 32 Sales of Retail Adult Incontinence by Category: Value 2019-2024
Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029
WIPES IN GREECE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Multipacks dominate sales as consumers prioritise value
Domestic players Mega Disposables and Septona lead, expanding into general-purpose wipes
Growth in discounters and variety stores; Slower growth in e-commerce sales
PROSPECTS AND OPPORTUNITIES
Positive outlook for wipes, with personal wipes driving growth
Slow but steady growth in e-commerce
Sustainability to drive product innovation
CATEGORY DATA
Table 38 Retail Sales of Wipes by Category: Value 2019-2024
Table 39 Retail Sales of Wipes by Category: % Value Growth 2019-2024
Table 40 NBO Company Shares of Retail Wipes: % Value 2020-2024
Table 41 LBN Brand Shares of Retail Wipes: % Value 2021-2024
Table 42 Forecast Retail Sales of Wipes by Category: Value 2024-2029
Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029
RETAIL TISSUE IN GREECE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Price declines impact value sales across all tissue categories
Private label continues to dominate despite price drops in branded products
Supermarkets and hypermarkets dominate, but consumers increasingly shop across multiple channels
PROSPECTS AND OPPORTUNITIES
Retail tissue prices expected to decline further in 2025
Limited volume growth due to demographic trends
E-commerce to continue expanding, but innovation in tissue remains limited
CATEGORY DATA
Table 44 Retail Sales of Tissue by Category: Value 2019-2024
Table 45 Retail Sales of Tissue by Category: % Value Growth 2019-2024
Table 46 NBO Company Shares of Retail Tissue: % Value 2020-2024
Table 47 LBN Brand Shares of Retail Tissue: % Value 2021-2024
Table 48 Forecast Retail Sales of Tissue by Category: Value 2024-2029
Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029
AWAY-FROM-HOME TISSUE AND HYGIENE IN GREECE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Value sales decline as operators become increasingly price-sensitive
Public sector budget constraints limit value growth in away-from-home adult incontinence products
Limited innovation as cost-cutting remains a priority for operators
PROSPECTS AND OPPORTUNITIES
Continued price sensitivity to limit value growth
Evolving channel landscape to impact demand for away-from-home tissue
The shift to hand dryers to reduce demand for away-from-home paper towels
CATEGORY DATA
Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2019-2024
Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us