
Tissue and Hygiene in Estonia
Description
Tissue and Hygiene in Estonia
Overall, tissue and hygiene benefitted from society opening up in 2021, after the 2020 lockdowns, with current value growth increasing. However, constant value growth was significantly lower, as price rises dampened volume growth.
Euromonitor International's Tissue and Hygiene in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Overall, tissue and hygiene benefitted from society opening up in 2021, after the 2020 lockdowns, with current value growth increasing. However, constant value growth was significantly lower, as price rises dampened volume growth.
Euromonitor International's Tissue and Hygiene in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
48 Pages
- Tissue and Hygiene in Estonia
- Euromonitor International
- May 2022
- List Of Contents And Tables
- TISSUE AND HYGIENE IN ESTONIA
- EXECUTIVE SUMMARY
- Tissue and hygiene in 2021: The big picture
- 2021 key trends
- Competitive landscape
- Retailing developments
- What next for tissue and hygiene?
- MARKET INDICATORS
- Table 1 Birth Rates 2016-2021
- Table 2 Infant Population 2016-2021
- Table 3 Female Population by Age 2016-2021
- Table 4 Total Population by Age 2016-2021
- Table 5 Households 2016-2021
- Table 6 Forecast Infant Population 2021-2026
- Table 7 Forecast Female Population by Age 2021-2026
- Table 8 Forecast Total Population by Age 2021-2026
- Table 9 Forecast Households 2021-2026
- MARKET DATA
- Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
- Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
- Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021
- Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021
- Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2016-2021
- Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021
- Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021
- Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026
- Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- SANITARY PROTECTION IN ESTONIA
- KEY DATA FINDINGS
- 2021 DEVELOPMENTS
- Slight increase in value sales, but volumes fall
- Leading foreign brands attract consumers with extensive product ranges
- Consumers increasingly concerned about the environmental effects of disposable sanitary protection products
- PROSPECTS AND OPPORTUNITIES
- Muted constant value growth over forecast period
- Menstrual cups benefit from increasing concerns about environment
- New entrant Lidl could shape up the competitive landscape
- CATEGORY DATA
- Table 19 Retail Sales of Sanitary Protection by Category: Value 2016-2021
- Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021
- Table 21 NBO Company Shares of Retail Sanitary Protection: % Value 2017-2021
- Table 22 LBN Brand Shares of Retail Sanitary Protection: % Value 2018-2021
- Table 23 Forecast Retail Sales of Sanitary Protection by Category: Value 2021-2026
- Table 24 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2021-2026
- NAPPIES/DIAPERS/PANTS IN ESTONIA
- KEY DATA FINDINGS
- 2021 DEVELOPMENTS
- Continued volume declines due to falling birth rate
- Leading multinationals attract consumers with higher quality product ranges
- Disposable pants increasingly popular
- PROSPECTS AND OPPORTUNITIES
- Birth rate set to continue falling, putting further pressure on volume sales
- Sustainability and e-commerce key factors over forecast period
- Private label gains significant value share
- CATEGORY DATA
- Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2016-2021
- Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2016-2021
- Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2017-2021
- Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2018-2021
- Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2021-2026
- Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2021-2026
- RETAIL ADULT INCONTINENCE IN ESTONIA
- KEY DATA FINDINGS
- 2021 DEVELOPMENTS
- Continued value and volume growth in 2021
- Smaller players struggle to compete with Tena
- Players look for ways to minimise potential purchasing embarrassment
- PROSPECTS AND OPPORTUNITIES
- Promising outlook over forecast period
- E-commerce sales set to increase
- Trading down behaviour possible
- CATEGORY DATA
- Table 31 Sales of Retail Adult Incontinence by Category: Value 2016-2021
- Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2016-2021
- Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2017-2021
- Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2018-2021
- Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2021-2026
- Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2021-2026
- RX/REIMBURSEMENT ADULT INCONTINENCE IN ESTONIA
- KEY DATA FINDINGS
- 2021 DEVELOPMENTS
- Continued value and volume growth in 2021
- Erosion of taboos and increasing consumer awareness benefit the product area
- No changes in set up in 2021
- PROSPECTS AND OPPORTUNITIES
- Moderate constant value growth over forecast period
- Possible trading down over forecast period
- Strong scope for growth given increasing elderly population
- CATEGORY DATA
- Table 37 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2016-2021
- Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2016-2021
- Table 39 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2021-2026
- Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2021-2026
- WIPES IN ESTONIA
- KEY DATA FINDINGS
- 2021 DEVELOPMENTS
- Healthy value growth in 2021
- Cosmetic wipes on the road to recovery
- Baby wipes continue to grow in popularity
- PROSPECTS AND OPPORTUNITIES
- Personal wipes set for bright future as a convenient way to help maintain good hygiene
- Sustainability comes to the fore again over the forecast period
- Private label gains significant value share
- CATEGORY DATA
- Table 41 Retail Sales of Wipes by Category: Value 2016-2021
- Table 42 Retail Sales of Wipes by Category: % Value Growth 2016-2021
- Table 43 NBO Company Shares of Retail Wipes: % Value 2017-2021
- Table 44 LBN Brand Shares of Retail Wipes: % Value 2018-2021
- Table 45 Forecast Retail Sales of Wipes by Category: Value 2021-2026
- Table 46 Forecast Retail Sales of Wipes by Category: % Value Growth 2021-2026
- RETAIL TISSUE IN ESTONIA
- KEY DATA FINDINGS
- 2021 DEVELOPMENTS
- Lower volume growth in 2021
- Growing competition from cheaper private label ranges
- Environmental concerns influence purchasing decisions
- PROSPECTS AND OPPORTUNITIES
- Moderate constant value growth over forecast period
- Private label gains significant value share
- Changes in shopping behaviour due to pandemic continue into forecast period
- CATEGORY DATA
- Table 47 Retail Sales of Tissue by Category: Value 2016-2021
- Table 48 Retail Sales of Tissue by Category: % Value Growth 2016-2021
- Table 49 NBO Company Shares of Retail Tissue: % Value 2017-2021
- Table 50 LBN Brand Shares of Retail Tissue: % Value 2018-2021
- Table 51 Forecast Retail Sales of Tissue by Category: Value 2021-2026
- Table 52 Forecast Retail Sales of Tissue by Category: % Value Growth 2021-2026
- AWAY-FROM-HOME TISSUE AND HYGIENE IN ESTONIA
- KEY DATA FINDINGS
- 2021 DEVELOPMENTS
- Recovery begins in 2021
- Larger players benefit from economies of scale
- Installation of automatic hand dryers dampens value growth
- PROSPECTS AND OPPORTUNITIES
- Moderate constant value growth, as society opens up
- Increasing demand for AFH hygiene
- Sustainability concerns dampen volume sales
- CATEGORY DATA
- Table 53 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2016-2021
- Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2016-2021
- Table 55 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2016-2021
- Table 56 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2021
- Table 57 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2021-2026
- Table 58 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2021-2026
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