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Tissue and Hygiene in the Czech Republic

Publisher Euromonitor International
Published Mar 10, 2025
Length 58 Pages
SKU # EP19864129

Description

Tissue and hygiene saw a decline in value sales in current terms in the Czech Republic in 2024, following two years of strong inflation driven growth. Promotional events play a key role in the tissue and hygiene market, and with inflationary pressures increasing consumer budget consciousness in the latter part of the review period, promotional activity exerted a notable downward pressure on value sales in 2024. The expansion of the private label segment, comprised largely of products in the lowe...

Euromonitor International's Tissue and Hygiene in Czech Republic report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

58 Pages
Tissue and Hygiene in the Czech Republic
Euromonitor International
March 2025
List Of Contents And Tables
TISSUE AND HYGIENE IN THE CZECH REPUBLIC
EXECUTIVE SUMMARY
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 1 Birth Rates 2019-2024
Table 2 Infant Population 2019-2024
Table 3 Female Population by Age 2019-2024
Table 4 Total Population by Age 2019-2024
Table 5 Households 2019-2024
Table 6 Forecast Infant Population 2024-2029
Table 7 Forecast Female Population by Age 2024-2029
Table 8 Forecast Total Population by Age 2024-2029
Table 9 Forecast Households 2024-2029
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
MENSTRUAL CARE IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2024 DEVELOPMENTS
High VAT rate slows recovery of retail volumes
Branded products continue to dominate, though private label is important
Menstrual care is about alternatives
PROSPECTS AND OPPORTUNITIES
Menstrual care likely to stagnate in volume
E-commerce set to strengthen, but drugstores will remain dominant distribution channel
Reusable options will increase
CATEGORY DATA
Table 19 Retail Sales of Menstrual Care by Category: Value 2019-2024
Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
Table 21 Retail Sales of Tampons by Application Format: % Value 2019-2024
Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029
NAPPIES/DIAPERS/PANTS IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2024 DEVELOPMENTS
Reusable diapers losing traction
Competitive landscape remains largely unchanged
Grocery retailers remains dominant distribution channel
PROSPECTS AND OPPORTUNITIES
Decline foreseen for nappies/diapers/pants
E-commerce set to see growth fuelled by convenience
Eco-reasonable and green products will increase the share
CATEGORY DATA
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029
RETAIL ADULT INCONTINENCE IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2024 DEVELOPMENTS
Lower VAT rate supports the growth of the category
Product innovation and better visibility helps to boost sales
Distribution of retail adult incontinence remains unchanged
PROSPECTS AND OPPORTUNITIES
Category set to see further growth
Increasing penetration of private label brands
More sophisticated product innovation to come
CATEGORY DATA
Table 32 Sales of Retail Adult Incontinence by Category: Value 2019-2024
Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029
RX/REIMBURSEMENT ADULT INCONTINENCE IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2024 DEVELOPMENTS
New legislation adjusts reimbursement limits and VAT on incontinence products
The competitive landscape sees very little change in 2024
Pharmacies remains the dominant distribution channel for Rx/reimbursement adult incontinence products
PROSPECTS AND OPPORTUNITIES
Rx/reimbursement adult incontinence set to see further growth
Subscription services are expected to gain in popularity
Quality of life and personal hygiene will further fuel demand
CATEGORY DATA
Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2019-2024
Table 39 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2019-2024
Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2024-2029
Table 41 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2024-2029
WIPES IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2024 DEVELOPMENTS
Demand for wipes stagnates
The category remains fragmented, with high share for private label
Consumers seek cheaper wipes through discounters and private label
PROSPECTS AND OPPORTUNITIES
Innovation and green trend to drive value growth during the forecast period
E-commerce and discounters set for healthy growth
Sustainability to support growth of overall wipes category
CATEGORY DATA
Table 42 Retail Sales of Wipes by Category: Value 2019-2024
Table 43 Retail Sales of Wipes by Category: % Value Growth 2019-2024
Table 44 NBO Company Shares of Retail Wipes: % Value 2020-2024
Table 45 LBN Brand Shares of Retail Wipes: % Value 2021-2024
Table 46 Forecast Retail Sales of Wipes by Category: Value 2024-2029
Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029
RETAIL TISSUE IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2024 DEVELOPMENTS
Discount promotions play key role within the category
A fiercely competitive landscape
Ecology and frugality impact retail tissue products
PROSPECTS AND OPPORTUNITIES
Sustainability and reusable options will likely challenge the retail tissue products category
No significant changes to be seen in distribution patterns
Brands likely to differentiate from private label
CATEGORY DATA
Table 48 Retail Sales of Tissue by Category: Value 2019-2024
Table 49 Retail Sales of Tissue by Category: % Value Growth 2019-2024
Table 50 NBO Company Shares of Retail Tissue: % Value 2020-2024
Table 51 LBN Brand Shares of Retail Tissue: % Value 2021-2024
Table 52 Forecast Retail Sales of Tissue by Category: Value 2024-2029
Table 53 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029
AWAY-FROM-HOME TISSUE AND HYGIENE IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growth for AFH tissue in 2024
AFH adult incontinence continues to grow, though there is pressure from health care system to keep costs low
Sustainability in AFH sector is welcomed, but mainly for cost-saving reasons
PROSPECTS AND OPPORTUNITIES
Concerns over sustainability might hit growth potential
Horeca revival set to support positive sales
Sustainable options are likely to further penetrate the AFH segment
CATEGORY DATA
Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
Table 55 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
Table 56 Sales of Away-From-Home Paper Towels by Type: % Value 2019-2024
Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
Table 58 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
Table 60 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029

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