
Tissue and Hygiene in Croatia
Description
Tissue and hygiene in Croatia witnessed a notable slowdown in value sales growth during 2024. Whilst many categories experienced rising prices and increasing consumption, retail tissue suffered a notable decline in value sales. Retail tissue is the largest category in tissue and hygiene, but it is highly sensitive to price regulations and government interventions. The introduction of government-imposed price caps on toilet paper drove down average prices and pushed value sales into decline. Manu...
Euromonitor International's Tissue and Hygiene in Croatia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Tissue and Hygiene in Croatia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
54 Pages
- Tissue and Hygiene in Croatia
- Euromonitor International
- April 2025
- List Of Contents And Tables
- TISSUE AND HYGIENE IN CROATIA
- EXECUTIVE SUMMARY
- Tissue and hygiene in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for tissue and hygiene?
- MARKET INDICATORS
- Table 1 Birth Rates 2019-2024
- Table 2 Infant Population 2019-2024
- Table 3 Female Population by Age 2019-2024
- Table 4 Total Population by Age 2019-2024
- Table 5 Households 2019-2024
- Table 6 Forecast Infant Population 2024-2029
- Table 7 Forecast Female Population by Age 2024-2029
- Table 8 Forecast Total Population by Age 2024-2029
- Table 9 Forecast Households 2024-2029
- MARKET DATA
- Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
- Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
- Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
- Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
- Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
- Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
- Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
- Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
- Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- MENSTRUAL CARE IN CROATIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Shift to premium menstrual care drives value sales
- Procter & Gamble doo holds its firm lead
- Price sensitivity dries sales growth via discounters
- PROSPECTS AND OPPORTUNITIES
- Rising demand for reusable products to stifle growth of disposables
- E-commerce to be driven by health and beauty specialists
- Players will innovate in multiple areas
- CATEGORY DATA
- Table 19 Retail Sales of Menstrual Care by Category: Value 2019-2024
- Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
- Table 21 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
- Table 22 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
- Table 23 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
- Table 24 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029
- NAPPIES/DIAPERS/PANTS IN CROATIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Falling consumption of nappies/diapers/pants
- Procter & Gamble leads in nappies/diapers/pants
- Health and beauty specialists is leading channel
- PROSPECTS AND OPPORTUNITIES
- Volume sales to decline in nappies/diapers/pants
- E-commerce faces promising growth
- Innovation and promotional activities will drive growth
- CATEGORY DATA
- Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
- Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
- Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
- Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
- Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
- Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029
- RETAIL ADULT INCONTINENCE IN CROATIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Ageing population drives category development
- Abena A/S leads the category
- Health and beauty specialists perform ahead of grocery retailers
- PROSPECTS AND OPPORTUNITIES
- Promising outlook for retail adult incontinence
- E-commerce sales poised for steady growth
- Players will embrace technology to elevate product efficacy
- CATEGORY DATA
- Table 31 Sales of Retail Adult Incontinence by Category: Value 2019-2024
- Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
- Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
- Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
- Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
- Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029
- RX/REIMBURSEMENT ADULT INCONTINENCE IN CROATIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Steady performance is supported by Croatian healthcare system
- Products typically differ from retail offerings by offering medical-grade performance
- Medical supply stores are main distribution channel
- PROSPECTS AND OPPORTUNITIES
- Healthy outlook backed by state measures
- Innovation will prioritise product efficacy
- Digitalisation will enhance the purchasing process
- CATEGORY DATA
- Table 37 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2019-2024
- Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2019-2024
- Table 39 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2024-2029
- Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2024-2029
- WIPES IN CROATIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Strong performance of baby wipes
- dm-Drogerie Markt doo takes overall leadership position
- Health and beauty specialists is most popular channel for wipes
- PROSPECTS AND OPPORTUNITIES
- Solid growth expectations for wipes
- E-commerce has scope to advance from small base
- Innovation to heighten functionality and address sustainability
- CATEGORY DATA
- Table 41 Retail Sales of Wipes by Category: Value 2019-2024
- Table 42 Retail Sales of Wipes by Category: % Value Growth 2019-2024
- Table 43 NBO Company Shares of Retail Wipes: % Value 2020-2024
- Table 44 LBN Brand Shares of Retail Wipes: % Value 2021-2024
- Table 45 Forecast Retail Sales of Wipes by Category: Value 2024-2029
- Table 46 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029
- RETAIL TISSUE IN CROATIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Falling prices leads to value sales decline
- Value-based shopping underpins performance of private label
- Modern retailers garner a strong lead in retail tissue
- PROSPECTS AND OPPORTUNITIES
- Focus on premium lines will underpin value growth
- Consumers use a range of distribution channels
- Sustainable strategies set to gain traction
- CATEGORY DATA
- Table 47 Retail Sales of Tissue by Category: Value 2019-2024
- Table 48 Retail Sales of Tissue by Category: % Value Growth 2019-2024
- Table 49 NBO Company Shares of Retail Tissue: % Value 2020-2024
- Table 50 LBN Brand Shares of Retail Tissue: % Value 2021-2024
- Table 51 Forecast Retail Sales of Tissue by Category: Value 2024-2029
- Table 52 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029
- AWAY-FROM-HOME TISSUE AND HYGIENE IN CROATIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- AFH tissue and hygiene witnesses moderate growth
- AFH reports solid growth driven by horeca
- Innovation is driven by sustainability and hygiene levels
- PROSPECTS AND OPPORTUNITIES
- Moderate growth outlook for away-from-home tissue and hygiene
- AFH tissue and hygiene focuses on efficiency and digitalisation
- AFH tissue and hygiene will focus on sustainability and smart solutions
- CATEGORY DATA
- Table 53 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
- Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
- Table 55 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
- Table 56 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
- Table 57 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
- Table 58 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029
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