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Tissue and Hygiene in Colombia

Publisher Euromonitor International
Published Mar 06, 2025
Length 53 Pages
SKU # EP19813310

Description

Sales of tissue and hygiene in Colombia saw a slight decline in value terms in 2024, with moderate volume growth. The Colombian economy was estimated to grow by 1.9%, according to IMF projections, while inflation, which had closed at 9.28% in 2023, declined to 4.72% by November 2024, according to DANE (National Department of Statistics). However, political uncertainty caused by proposed labour, health, and tax reforms, alongside exchange rate volatility, a weakened export sector, and declining f...

Euromonitor International's Tissue and Hygiene in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

53 Pages
Tissue and Hygiene in Colombia
Euromonitor International
March 2025
List Of Contents And Tables
TISSUE AND HYGIENE IN COLOMBIA
EXECUTIVE SUMMARY
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 1 Birth Rates 2019-2024
Table 2 Infant Population 2019-2024
Table 3 Female Population by Age 2019-2024
Table 4 Total Population by Age 2019-2024
Table 5 Households 2019-2024
Table 6 Forecast Infant Population 2024-2029
Table 7 Forecast Female Population by Age 2024-2029
Table 8 Forecast Total Population by Age 2024-2029
Table 9 Forecast Households 2024-2029
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
MENSTRUAL CARE IN COLOMBIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Price reductions driving volume sales
Nosotras remains the leading brand
Health and beauty retailers outperform small local grocers
PROSPECTS AND OPPORTUNITIES
Promotional activities to drive volume sales
E-commerce will remain a small channel
Organic and all-natural claims expected to grow
CATEGORY DATA
Table 19 Retail Sales of Menstrual Care by Category: Value 2019-2024
Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
Table 21 Retail Sales of Tampons by Application Format: % Value 2019-2024
Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029
NAPPIES/DIAPERS/PANTS IN COLOMBIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Declining birth rates impacting demand for nappies/diapers/pants
Winny remains the leading brand while private label gains traction
Discounters capturing share from small local grocers
PROSPECTS AND OPPORTUNITIES
Changing lifestyles among younger generations reducing birth rates
Distribution trends
Skin care and eco-friendly features to drive product development
CATEGORY DATA
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029
RETAIL ADULT INCONTINENCE IN COLOMBIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Decreasing stigma about incontinence driving growth
Competition is highly concentrated, with Tena as the top brand
Promotional activities drive consumers to health and beauty retailers
PROSPECTS AND OPPORTUNITIES
Changing demographics will shape category growth
E-commerce growth to rely on pharmacy apps
Narrowing gap between desired product features and willingness to pay
CATEGORY DATA
Table 32 Sales of Retail Adult Incontinence by Category: Value 2019-2024
Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029
RX/REIMBURSEMENT ADULT INCONTINENCE IN COLOMBIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rx/reimbursement incontinence remains resilient despite the healthcare crisis
PROSPECTS AND OPPORTUNITIES
Proposed elimination of EPS may impact access to incontinence products
CATEGORY DATA
Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2019-2024
Table 39 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2019-2024
Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2024-2029
Table 41 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2024-2029
WIPES IN COLOMBIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Cautious consumers curbed expenditure on wipes
Sustainability remained secondary to functionality for consumers
Discounters gained share as consumers prioritised savings
PROSPECTS AND OPPORTUNITIES
Private label set to drive category growth
E-commerce likely to remain a minor channel for wipes
Sustainability messaging could help commercial brands differentiate
CATEGORY DATA
Table 42 Retail Sales of Wipes by Category: Value 2019-2024
Table 43 Retail Sales of Wipes by Category: % Value Growth 2019-2024
Table 44 NBO Company Shares of Retail Wipes: % Value 2020-2024
Table 45 LBN Brand Shares of Retail Wipes: % Value 2021-2024
Table 46 Forecast Retail Sales of Wipes by Category: Value 2024-2029
Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029
RETAIL TISSUE IN COLOMBIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Budget constraints pull down value sales
Private label dominates retail tissue
Strong competition between discounters and hypermarkets
PROSPECTS AND OPPORTUNITIES
Competition will continue around prices
Small local grocers to continue underperforming
Differentiation to avoid commoditisation
CATEGORY DATA
Table 48 Retail Sales of Tissue by Category: Value 2019-2024
Table 49 Retail Sales of Tissue by Category: % Value Growth 2019-2024
Table 50 NBO Company Shares of Retail Tissue: % Value 2020-2024
Table 51 LBN Brand Shares of Retail Tissue: % Value 2021-2024
Table 52 Forecast Retail Sales of Tissue by Category: Value 2024-2029
Table 53 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029
AWAY-FROM-HOME TISSUE AND HYGIENE IN COLOMBIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
No significant changes in demand
Away-from-home adult incontinence remains a small market
Sustainability gains importance in B2B purchases
PROSPECTS AND OPPORTUNITIES
Moderate growth expected
In-person sales remain dominant, but e-commerce gains traction
Cost-efficient products and dispenser innovation to drive demand
CATEGORY DATA
Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
Table 55 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
Table 56 Sales of Away-From-Home Paper Towels by Type: % Value 2019-2024
Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
Table 58 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
Table 60 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029

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